Product launch roadmap six month timeline include four phases of development marketing and sales

Description:

The image shows a three-column, color-coded product launch roadmap on a six-month timeline for the first half (H1) and second half (H2) of the year 2017. The roadmap is divided into sections highlighting Milestones, Development (DEV), Marketing, and Sales activities during Pre-launch, Launch, and Post-launch phases. Each phase has associated tasks outlined on a timeline utilizing colored bars to indicate the duration and specific dates or periods for deliverables and key events.

1. Milestones include key dates like the initial V1.0.0 release on January 21, 2017, the Beta release on April 14, 2017, the official Launch, and subsequent versions V1.3.0 and V1.4.0. It features percentage increases in customer acquisition in H2 2017.

2. The Development section tracks tasks such as Testing & QA, implementing a Search Function, collecting Metrics, working on the Admin Back End, performing a UX Audit, and Proposing Recommended Solutions.

3. Marketing activities are outlined, starting with Positioning & Messaging, finalizing Marketing Collateral, a push for Public Relations, Product Campaigns, Optimizing Marketing Strategy, and Refining the Marketing Program after launch.

4. Sales-related tasks include Forecasting Sales, updating the FAQ Page, Reviewing Early KPIs, conducting a Webinar, Evaluating Targets, and performing Churn Analysis.

Use Cases:

These types of slides can be applied across a number of industries to communicate plans and progress.

1. Software Development:

Use: Product development roadmap presentation

Presenter: Product Manager

Audience: Development Team and Stakeholders

2. Consumer Electronics:

Use: Marketing and launch strategy breakdown

Presenter: Marketing Director

Audience: Marketing Team and Corporate Executives

3. Pharmaceuticals:

Use: Drug launch timeline and milestones

Presenter: Project Leader

Audience: R&D team, Marketing Department, and Investors

4. E-Commerce:

Use: Launch strategy for new online platform features

Presenter: E-commerce Manager

Audience: Web Development Team, Marketing Team, and Management

5. Automotive:

Use: Timeline for new vehicle model release

Presenter: Program Manager

Audience: Engineering Team, Marketing & Sales Department

6. Finance Services:

Use: Rollout plan for new finance product or service

Presenter: Product Development Head

Audience: Internal Departments, Partner Firms

7. Telecommunications:

Use: Deployment schedule for new service offerings or technology

Presenter: Telecom Project Manager

Audience: Technical Teams, Marketing Staff, Sales Force