Referral marketing process ppt model

Description:

The image showcases a PowerPoint slide titled "Referral Marketing Process", which outlines the customer journey through referral marketing. The process is depicted as a flow from "Stranger" to "Customer", with intermediate steps:

1. Stranger: 

This signifies someone who has not yet interacted with the brand.

2. Interest: 

The point at which a stranger shows curiosity about the brand or product.

3. Listener: 

When the person actively seeks out information or listens to pitches about the product.

4. Contact: 

The stage where the potential customer makes direct contact with the brand.

5. Friend: 

After a positive contact, the person becomes friendly towards the brand.

6. Offer: 

The brand presents an offer to the potential customer.

7. Customer: 

The final conversion stage where the person becomes a paying customer.

8. Referral: 

The customer refers the brand to others.

9. Repeat Customer: 

The ultimate goal where the customer not only repeats purchases but also continues referring new customers.

Each step in the flowchart is connected by arrows, indicating the progression through the marketing process. The text "This slide is 100% editable" is repeated throughout, emphasizing the customizable nature of the template.

Use Cases:

This referral marketing slide can be utilized across various industries to strategize and enhance the customer acquisition process through referrals:

1. E-Commerce:

Use: Developing a customer referral program to increase online sales.

Presenter: Marketing Manager

Audience: Marketing Team, Sales Staff

2. Real Estate:

Use: Encouraging client referrals for property viewings and sales.

Presenter: Sales Director

Audience: Real Estate Agents, Brokers

3. Healthcare:

Use: Patient referral strategies for specialized healthcare services.

Presenter: Clinic Manager

Audience: Medical Staff, Administration

4. Education:

Use: Alumni and parent referral programs for new student enrollment.

Presenter: Admissions Officer

Audience: Alumni Association, Parent Council

5. Financial Services:

Use: Referral incentives for new account openings or services.

Presenter: Branch Manager

Audience: Financial Advisors, Clients

6. Hospitality:

Use: Encouraging guest referrals to boost bookings and loyalty.

Presenter: Hotel General Manager

Audience: Front Desk Staff, Marketing Team

7. Technology:

Use: Tech product referrals to expand user base and engagement.

Presenter: Product Manager

Audience: User Experience Team, Product Evangelists