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Types of public relations strategy

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Presenting this set of slides with name Types Of Public Relations Strategy. This is a two stage process. The stages in this process are Guided By Marketing Objectives, Dictated By External Influences. This is a completely editable PowerPoint presentation and is available for immediate download. Download now and impress your audience.

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Content of this Powerpoint Presentation

Description:

The image is a PowerPoint slide titled "Types of Public Relations Strategy." It illustrates two different approaches to PR:

1. Proactive PR Strategy:

This is symbolized by a gear icon, indicating a strategic and planned approach. The strategy is guided by marketing objectives to publicize the company and brand.

2. Reactive PR Strategy:

Depicted with an alarm icon, suggesting a response to external events. This strategy requires defensive measures.

Each strategy type has a bubble with space for additional text, allowing for customization with specific details.

Use Cases:

This slide can be adapted for presentations across various industries that require strategic communication planning:

1. Corporate Sector:

Use: Crafting image and brand management strategies

Presenter: PR Manager

Audience: Corporate communication teams

2. Healthcare:

Use: Managing public health information and crisis communication

Presenter: Communications Director

Audience: Healthcare providers, public health officials

3. Government:

Use: Structuring public information campaigns and emergency response

Presenter: Public Affairs Officer

Audience: Public service employees, media

4. Non-Profit:

Use: Building awareness campaigns and responding to public inquiries

Presenter: Advocacy and Outreach Coordinator

Audience: Volunteers, donors

5. Technology:

Use: Announcing new tech initiatives and handling tech crises

Presenter: Tech PR Specialist

Audience: Tech community, media outlets

6. Entertainment:

Use: Promoting artists and productions, managing reputations

Presenter: Entertainment Publicist

Audience: Media, fans

7. Tourism:

Use: Promoting destinations and addressing tourism-related issues

Presenter: Tourism PR Executive

Audience: Travel agencies, general public

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