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Customer insight powerpoint presentation slides

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PowerPoint presentation slides

Presenting customer insight presentation slides. This deck consists of total of 50 PPT slides. Each PPT slide comprises of professional visuals with an appropriate content. These PowerPoint templates have been designed keeping the requirements of the customers in mind. This complete presentation covers all the design elements such as layout, diagrams, icons, and more. This deck has been crafted after a thorough research. You can easily edit each template. Edit the colour, text, icon, and font size as per your requirement. Easy to download. Compatible with all screen types and monitors. Supports Google Slides.

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Content of this Powerpoint Presentation

Slide 1: This slide introduces Customer Insight with an imagery. State Your Company Name and begin.
Slide 2: This slide presents Consumer Insights Outline containing- Research Methodology, Need for Consumer Insights, Data Collection & Processing, Consumer Insight Components, Consumer Insight Key Elements, Top Tools for Consumer Insights, Consumer Insights Assumptions, Key Statistics, Consumer Insight Capabilities, Consumer Insight Characteristics, Extrapolation & Validation of results, Potential Benefits of Consumer Insights.
Slide 3: This slide showcases Research Methodology showing- Carried Out Together With Key Clients And Partners, Studies Performed For Consumer Insights, Survey Programming And Testing With An Average Survey, Survey Design, Localization, Translation, Analyst Will Be Performing Analysis For The Consumer Insights, People To Be Interviewed.
Slide 4: This slide showcases Consumer Insights Assumptions divided into- Quantitative methods: Ask reasons why; seek meaning, Use natural setting, Rely on subjectivity, Pose a research question, Find multiple truths. Qualitative methods Record how many, how often, when, Use standardized forms and spaces, Seek objectivity, Test a hypothesis, Find a single truth.
Slide 5: This slide presents Need For Consumer Insights showcasing- Absence of Clearly Defined Roles and responsibilities: Report lack of clearly-defined roles for consumer insights professionals as a major challenge, Cite lack of clarity in the reporting structure and/or objectives of the consumer insights function as a major challenge. Lack of robust processes: Have taken little actions to reduce time taken from insight generation to business action, Have not been able to link KPIs/Performance measurement of departments to insights. Inadequate Data and Associated Skills: Do not have adequate consumer data, Lack the skills necessary for generating actionable insights. Lack of Management Buy-In: Have not updated their talent development practices related to generating consumer insights, Consumer Insights initiatives are initiated or monitored at the very top level.
Slide 6: This slide presents Key Statistics showing- Organizations have been successful in using consumer insights in inventory planning, The number of queries received by companies per year, Executives of large consumer products organizations who consider consumer insights as strategic to their business.
Slide 7: This slide shows Data Collection & Processing aspects such as- Actively monitoring the data collection process as the field work kicks off is essential to the overall quality of the research results, Respondents selected based on age, gender, education, income, and region, Extensive data checks assess for and remove outliers, speeders, and flat-liners to ensure data quality, Tools like SPSS, SAS, R would be used for data mining and analyzing.
Slide 8: This slide presents Consumer Insight Capabilities with the follolwing subheadings- Business Support Services: Customer Management, accounting outsourcing, agile delivery. Business Intelligence Services: Financial reporting & analysis. Research Services: Product research, market research & competitor analysis. Data Management Services: Acquiring & managing data sources. Insight Services: Customer Management, accounting outsourcing, agile delivery. Data Science Services: Predictive analytics, Machine learning, Hadoop.
Slide 9: This slide showcases Consumer Insight Components showing- Identifying The “Want” Identifying Intent, Identifying Motivators.
Slide 10: This slide presents Consumer Insight Characteristics showing- People Characteristic: Whole-Brain Mindset, Business Focus, Storytelling. Operational Characteristic: Data Synthesis, Independence, Integrated Planning, Collaboration, Experimentation, Forward-Looking Orientation, Affinity for Action.
Slide 11: This slide shows Consumer Insight Key Elements such as- Reduced Instances Of Avoidable Contact, More Efficient Match Of Need And Provision, Reduced Costs In Marketing, Increased Customer Satisfaction.
Slide 12: This slide showcases Extrapolation & Validation describing- Extrapolation and validation are the last vital steps before giving clients access to the data, Based on population census data, extrapolate the numbers to represent the active online population within the researched age bracket, Estimated margin of error 2%-3%, with a 95% confidence interval using the full sample.
Slide 13: This slide is titled Top Tools For Consumer Insights. You may alter the content as per need.
Slide 14: This slide presents YouTube Analytics table and chart.
Slide 15: This slide presents Google’s Audience Retention Too table and chart.
Slide 16: This slide showcases Google Trends graph for social media platforms.
Slide 17: This slide shows Google Analytics with the following content- Using Google Analytics you can also find out where your visitors are coming from, how much time they spend on the site, and their geographic distribution. This is the most popular analytics software. It tracks the traffic to your website along with the performance of various web pages. One of the best features of Google Analytics is their Goal Funnel which sets up a list of URLs that the customer clicks through when they complete a purchase. You will also be able to find out how many of them abandon the purchase at a certain stage. Using this information, you can adjust your strategies and make the buying experience easier.
Slide 18: This slide presents Facebook Audience Insights showing- Relationship Status, Education Level.
Slide 19: This slide shows Potential Benefits of Consumer Insights such as- Reduce customer churn and increase loyalty, Improve the channel mix to lower cost to serve, Lower customer acquisition and retention costs, Increase sales force effectiveness by targeting qualified prospects, Increase sales to new and existing customers, Deliver higher returns on marketing and promotions investments.
Slide 20: This slide displays a Consumer Insights Maturity Matrix with the following points- Fast Followers, Front Runners, Cautious Adopters, Slow Starters.
Slide 21: This slide shows Journey Of An Insight Driven Business showcasing- Ignite- The Journey Grow- Insight-Driven Business Scale- The Capability Demonstrate - Business Value
Slide 22: This slide shows Consumer Engagement Principles such as- Transparency, Ongoing Dialogue, Protection Of Personal Information, Value Exchange, Simple Communications, Integrity In Social Media.
Slide 23: This slide showcases Consumer Insights Incorporates Benefits Across Marketing, Sales And Supply Chain In Consumer Products matrix showing- Marketing Activities, Sales Activities, Supply Chain Activities, Success Realized From Consumer Insights, Level of Enablement of Activities by Consumer Insights, New Product Development, Channel Management, Cross-Selling and Up-Selling, Customer Engagement, Customer Retention, Brand Pricing, Category Strategy, Brand Strategy, Customer Experience, Campaign Design & Execution, Trade spend optimization, Content creation, Forecasting, Demand sensing, Smarter product distribution & supplier performance management, Inventory Planning & Replenishment, Assortment Breadth, Network Optimization, Category Management, Fleet Optimization, Salesforce Management, Customer acquisition.
Slide 24: This slide presents Customer Insight Icons. Use them as per need.
Slide 25: This is a Coffee Break slide to halt. You may change the slide content as per need.
Slide 26: This slide is titled Additional slides to proceed forward. You may change the slide content as per need.
Slide 27: This slide presents a Column Chart for two product/entity comparison, information, specifications etc.
Slide 28: This slide presents a Stock Chart for two product/entity comparison, information, specifications etc.
Slide 29: This slide presents a Stacked Bar graph for two product/entity comparison, information, specifications etc.
Slide 30: This slide contains Our Mission with Vision and Goal. State them here.
Slide 31: This slide presents Our Team with designation, image text holder and text boxes to fill information.
Slide 32: This is an About Us slide. State your position, facts, team/company specifications or anything business here.
Slide 33: This slide is titled as Financials. Display finance related stuff here.
Slide 34: This slide shows Comparison in a creative manner displaying male and female imagery. State comparing aspects here.
Slide 35: This slide showcases Our Main Goal for you to state
Slide 36: This is a Location slide of a world map image to show global growth, presence etc.
Slide 37: This is a Dashboard slide to display metrics, kpis, etc.
Slide 38: This is a Puzzle image slide with text boxes to state information, specifications etc.
Slide 39: This slide presents a Mind Map slide to show segmentation, specifications etc. 
Slide 40: This is Our Target slide. State them here.
Slide 41: This is a Quotes slide. State a quotation etc. here to display your values etc. You may change the slide content as per need.
Slide 42: This slide presents a Timeline to show growth, milestones etc.
Slide 43: This is a Post It slide to flash company event, news or anything to highlight.
Slide 44: This is a Lego image slide to show information, specifications etc.
Slide 45: This is a Hierarchy Diagram slide to show information, specifications, organization structure etc.
Slide 46: This is a Silhouettes slide to show people oriented information, specifications, etc.
Slide 47: This is a Venn diagram slide to show information, specifications, etc.
Slide 48: This is a Magnifying Glass image slide with text boxes to state information, specifications etc.
Slide 49: This is a Bulb Or Idea slide. Present any new information, data here.
Slide 50: This is a Thank You slide with Address # street number, city, state, Contact Numbers and email address.

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  1. 80%

    by Ethan Sanchez

    Great product with effective design. Helped a lot in our corporate presentations. Easy to edit and stunning visuals.
  2. 100%

    by Cletus Ross

    Really like the color and design of the presentation.

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