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Presenting see example of go to market strategy bag ppt samples download. This is a example of go to market strategy bag ppt samples download. This is a four stage process. The stages in this process are stars, relative market share, high, low, question mark, cash cows, dogs, market growth rate.
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Content of this Powerpoint Presentation
Description:
The image displays a PowerPoint slide titled "Example Of Go To Market Strategy," which illustrates a matrix commonly known as the Boston Consulting Group (BCG) Matrix or Growth-Share Matrix. The matrix is a strategic business tool used for portfolio analysis, representing different business units or product lines based on their market growth rate and relative market share.
The matrix has four quadrants:
1. Stars:
High market growth rate and high market share, indicating products or business units with strong positions in fast-growing markets.
2. Question Marks:
High market growth rate but low market share, suggesting products that have potential but may require significant investment to increase market share.
3. Cash Cows:
Low market growth rate but high market share, representing mature and successful products that generate more cash than they consume.
4. Dogs:
Low market growth rate and low market share, which are units that are less likely to be sources of revenue or profit.
Use Cases:
This type of slide can be used across various industries for strategic planning and portfolio analysis:
1. Consumer Goods:
Use: Analyzing product line performance.
Presenter: Brand Manager
Audience: Marketing Team, Product Managers
2. Pharmaceuticals:
Use: Portfolio management of drug products.
Presenter: Product Portfolio Manager
Audience: Executive Leadership, R&D Team
3. Technology:
Use: Assessing investment in various tech products.
Presenter: Chief Technology Officer
Audience: Investors, Product Development Teams
4. Financial Services:
Use: Determining the focus areas for investment products.
Presenter: Investment Analyst
Audience: Financial Advisors, Portfolio Managers
5. Automotive:
Use: Evaluating different vehicle models and lines.
Presenter: Strategic Planning Manager
Audience: Corporate Executives, Marketing Department
6. Energy:
Use: Assessing the viability of different energy projects.
Presenter: Business Development Manager
Audience: Investors, Project Managers
7. Entertainment:
Use: Strategic review of media and entertainment offerings.
Presenter: Media Strategist
Audience: Production Teams, Marketing Staff
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