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Six months product marketing campaign roadmap

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Presenting Six Months Product Marketing Campaign Roadmap PowerPoint Template. This PPT presentation is Google Slides compatible hence it is easily accessible. You can download and save this PowerPoint layout in different formats like PDF, PNG, and JPG. This PPT theme is available in both 4,3 and 16,9 aspect ratios. This PowerPoint template is customizable so you can modify the font size, font type, color, and shapes as per your requirements.

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Content of this Powerpoint Presentation

Description:

This image shows a structured six-month product marketing campaign roadmap, organized across four main pillars of marketing strategy: Content, Digital Marketing, Branding, and Events & PR. Each column corresponds to a specific area of focus within the marketing framework, with monthly tasks and objectives laid out to guide the marketing efforts over a half-year period.

For Content, it begins with studying the target audience and setting up social channels, then progresses through building a content calendar, launching a blog, mapping influencers, soliciting guest writers, and ultimately writing an ebook. Digital Marketing starts with keyword research and setting up the dashboard, and includes steps like AdWords optimizations, keyword optimization, and setting up marketing automation, among others. The Branding column emphasizes defining value propositions, building landing pages, creating a style guide, launching a new website, and developing a brand book. Lastly, Events & PR tasks include strategies with celebrities, media relations, event planning, and planning for specific monthly events.

Use Cases:

This roadmap template can be valuable in the following industries by helping companies plan and execute initiatives that align with their product marketing objectives:

1. Technology:

Use: To outline a go-to-market strategy for a new software product.

Presenter: Marketing Manager.

Audience: Marketing Team.

2. Consumer Goods:

Use: To drive marketing campaigns for various consumer products.

Presenter: Brand Strategist.

Audience: Sales and Marketing Departments.

3. Healthcare:

Use: For the launch of new health-related services or products.

Presenter: Product Manager.

Audience: Healthcare Professionals and Stakeholders.

4. Education:

Use: To promote educational programs or institutional offerings.

Presenter: Communications Director.

Audience: Institution Staff and External Partners.

5. Entertainment:

Use: To market upcoming movies, games, or music releases.

Presenter: PR and Marketing Lead.

Audience: Studio Executives and Creative Teams.

6. Automotive:

Use: To plan the debut and promotion of a new vehicle model.

Presenter: Automotive Brand Manager.

Audience: Dealership Networks and Internal Marketing Units.

7. Hospitality:

Use: In launching marketing initiatives for hotels, resorts, or travel services.

Presenter: Director of Marketing.

Audience: Hospitality Management and Partners.

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