Strategic marketing roadmap powerpoint slide
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Presenting strategic marketing roadmap powerpoint slide. This is a strategic marketing roadmap powerpoint slide. This is a four stage process. The stages in this process are strategic roadmap, strategic timeline, strategic linear process.
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Content of this Powerpoint Presentation
Description:
The image showcases a "Strategic Marketing Roadmap PowerPoint Slide," which serves as a conceptual framework for guiding a company through the strategic, tactical, and operational phases of marketing planning. Each phase is color-coded for differentiation and includes specific components essential to the marketing plan:
1. Strategic Phase (Red):
Mission: The fundamental purpose of the organization.
Objectives: The targets derived from the mission.
Marketing Assessment: Evaluation of the current market situation.
SWOT Analysis: Examination of Strengths, Weaknesses, Opportunities, and Threats.
Assumptions: Hypotheses about future market trends and organizational capabilities.
2. Tactical Phase (Orange):
Marketing Strategies: The approach to achieving the objectives.
Desired Results: Specific outcomes that strategies aim to produce.
Tactics and Plans: Detailed actions for implementing strategies.
3. Operational Phase (Blue):
Budget: Financial planning for executing tactics.
Operational Plan: Day-to-day actions and schedules for execution.
The three columns on the right indicate that each phase corresponds to broader concepts: Goals (Strategic Phase), Current Situation (Tactical Phase), and Implementation & Monitoring (Operational Phase), suggesting that individual components contribute to a larger framework.
Use Cases:
Here are seven industries in which this slide can be utiized:
1. Technology:
Use: To outline the marketing plan for new tech product launches.
Presenter: Marketing Director.
Audience: Internal Marketing Team.
2. Healthcare:
Use: To develop marketing strategies for medical services and pharmaceuticals.
Presenter: Chief of Strategy.
Audience: Healthcare Executives.
3. Retail:
Use: To map out seasonal marketing campaigns for product lines.
Presenter: Head of Sales and Marketing.
Audience: Retail Management Team.
4. Education:
Use: To strategize student recruitment and engagement initiatives.
Presenter: Director of Admissions.
Audience: University Board Members.
5. Financial Services:
Use: To create marketing plans for banking products, insurance policies, and investment services.
Presenter: Chief Marketing Officer.
Audience: Financial Advisors and Bank Executives.
6. Real Estate:
Use: To plot marketing activities for property launches and brokerage event timelines.
Presenter: Marketing Manager.
Audience: Sales Agents and Real Estate Developers.
7. Automotive:
Use: To develop a roadmap for the launch and promotion of new vehicle models.
Presenter: Brand Strategy Lead.
Audience: Dealership Owners and Automotive Marketing Teams.
Strategic marketing roadmap powerpoint slide with all 5 slides:
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Awesomely designed templates, Easy to understand.
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Great designs, really helpful.