Google Analytics For SEO Training Module On Search Engine Optimisation Edu Ppt

Slide 4

The purpose of this slide is to provide an overview of SEO analytics. It also includes details of major SEO analytics benefits such as tracking online traffic, understanding user behavior, knowing the website’s popular pages, and improving website content.

Slide 5

This slide provides an overview of major tools to perform SEO analytics such as Google Analytics, SE Ranking, Sitechecker, Moz Pro, Ahrefs and SEMrush.

Slide 7

This slide graphically presents the major SEO metrics analyzed by Google Analytics tools such as total organic traffic, average session duration, conversion rate per keyword, branded vs. non-branded traffic, etc.

Slide 8

This slide showcases how the Google Analytics tool is used in SEO to monitor the website's organic traffic.

Slide 9

This slide showcases how the Google Analytics tool is used in SEO to check the loading speed of multiple pages of the website.

Slide 10

This slide indicates how the Google Analytics tool is used in SEO to examine the bounced traffic to increase engagement and conversions.

Slide 11

This slide indicates how the Google Analytics tool is used in SEO to track search queries by effectively syncing the search console account.

Slide 12

This slide indicates how the Google Analytics tool is used in SEO to track the performance of top landing pages on multiple factors.

Slide 13

This slide showcases how the Google Analytics tool is used in SEO for industry analysis.

Slide 14

This slide highlights how the Google Analytics tool is used to set custom notifications for tracking traffic changes.

Slide 15

This slide highlights how the Google Analytics tool is used to annotate for content updates.

Slide 16

This slide showcases how the Google Analytics tool can be used to create custom dashboards such as content performance dashboard, topic-specific dashboard, etc.

Slides 27 to 42

These slides include multiple energizer activities to break the monotony of training sessions and actively engage trainees. The energizer activities are as follows:

• Buzz
• Red Nose
• Don’t Answer
• Who are You?
• The Name Game
• Pass the Ball
• Genie in a Bottle
• Names and Adjectives
• Who am I?
• Are We Together?
• Write your Name
• Chinese Whisper
• Random Chairs

Slide 44

This slide highlights the cover letter for the training proposal. It includes details regarding what the company providing corporate training can accomplish for the client.

Slide 47

The purpose of this slide is to showcase the multiple types of courses offered by the training company.

Slide 49

This slide indicates the major deliverables that the corporate training firm will provide to the client. The key deliverables highlighted are session plans, PowerPoint deck, evaluation material, and training handouts.

Slide 51

This slide represents the multiple additional services offered by the training firm to the client, such as webinars, planning journals, and e-learning design solutions.

Slide 53

This slide tabulates the major deliverables offered by the training company to the client along with their associated costs.

Slide 54

The purpose of this slide is to highlight the multiple additional services offered by the training firm along with their cost details.

Slide 56

This slide provides an overview of the corporate training firm's vision and mission statements, core values, and key clients.

Slide 58

This slide highlights the major awards and recognition won by the training firm for their exceptional service to clients.

Slide 60

The slide provides information regarding the team members that would be providing the training services to the client. It includes details of the trainer and their respective designations.

Slide 61

The slide provides information regarding the team members that would be providing the training services to the client. It includes details of the employees names and their respective designations.

Slide 63

This slide provides information pertaining to testimonials given by satisfied clients of the training firm.

Slide 64

This slide highlights the testimonials from multiple satisfied clients of the training firm providing information regarding congratulatory messages, client name, and company details.

Slide 66

This slide showcases the case study for the training proposal. It includes information regarding the problem faced by the client and solutions offered by the training firm. It also covers details of the results and client testimonial.

Slide 68

This slide provides information regarding the contract terms and conditions of the training proposal. It also includes details of deliverables that the training company will provide to the client.

Slide 70

The purpose of this slide is to provide the contact information of the corporate training firm. It includes the firm’s official address, contact number, and email address.

Slides 71

This slide highlights the training evaluation form for instructor assessment. It also includes sections to fill details of training information and attendee details.

Slides 72

This slide showcases the questions for the assessment of the training content by the attendees.

Slides 73

The slide indicates the evaluation form for course assessment. It also includes questions pertaining to the future actions of the attendees.