Word of mouth marketing ppt images

Description:

The image is a PowerPoint slide titled "Word of Mouth Marketing (WoM)," illustrating the impact of customer experiences on brand perception and communication. The slide categorizes customer opinions into three types based on their experience:

1. Positive (Promoter): 

Represented by a figure with a thumbs-up, indicating customers who have had good experiences. It's noted that 55% of people recommended the product to others, labeling them as "Brand Advocate."

2. Neutral (Passive): 

Shown as a figure with a neutral expression, reflecting customers who are indifferent or undecided. Here, 15% of people had a neutral opinion and were not sure about a particular brand, referred to as "Brand Awareness."

3. Negative (Saboteur): 

Depicted by a figure with a thumbs-down, these are customers who had bad experiences. They are labeled as "Brand Detractors," with 25% of people not liking the product and communicating about their bad experience.

A bar on the right side extends from "Bad" at the bottom to "Good" at the top, signifying the spectrum of customer experiences.

The note at the bottom of the slide states, "This slide shows how effectively WoM as a strategy can be used, you can edit the text as per your requirements," emphasizing that the slide can be customized for different marketing presentations.

Use Cases:

This slide can be used across various industries:

1. Consumer Goods:

Use: Analyzing customer feedback on products.

Presenter: Marketing Manager

Audience: Product team, sales representatives

2. Hospitality:

Use: Gauging guest satisfaction and advocacy.

Presenter: Hotel General Manager

Audience: Hotel staff, customer service team

3. Automotive:

Use: Assessing car owner reviews and recommendations.

Presenter: Brand Manager

Audience: Dealership network, marketing team

4. Healthcare:

Use: Measuring patient referrals and satisfaction rates.

Presenter: Healthcare Administrator

Audience: Medical staff, clinic management

5. Education:

Use: Evaluating school or program endorsements by parents and students.

Presenter: Admissions Director

Audience: School staff, education board

6. Real Estate:

Use: Understanding client sentiments post-property purchase.

Presenter: Real Estate Developer

Audience: Sales agents, marketing staff

7. Technology:

Use: Tracking user reviews and ratings of tech products.

Presenter: Product Lead

Audience: Development team, customer support