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The Real Fact of the Matter is That Nobody Reads Ads. People Read What Interests Them, and Sometimes It’s an Ad, said Howard Luck Gossage - The Socrates of San Francisco
The advertising industry is a ferociously competitive battleground and a fast-moving landscape that Survives on Trends.
Advertising firms are always on their heels to embrace Results-Driven Strategies and Streamline the Ad Process to achieve goals faster and meet their client’s demands.
Here, Deadlines Are Tight...
The results of advertising efforts won’t show until you invest time and resources into extensive research before publishing a marketing campaign.
Heart of the Matter
The advertising industry today is in a "State of Metamorphosis."
Therefore, Ad Firms must integrate advanced technology and procedures, encourage skill development to be one step ahead of their market rivals.
A good amount of funds are required for all this — whether investing in experienced copywriters or purchasing a new software subscription for research.
However, with so many advertising firms out there, getting the attention of angel investors and venture capitalists isn't a stroll in the park.
What's The Master Plan
You Need a Graphics-Enriched, Insightful Investor Presentation to Tell an Exciting Story.
Whether you are seeking funds to grow your advertising firm or raise capital to promote your product in the market, convincing investors to put their money for the prospect of gains is the ultimate test of your pitch deck presentation.
Thus, raising funds is the most stressful and challenging phase for entrepreneurs.
Investor decks are high-stakes presentations. Therefore, they call for deep thought and attention.
How to Create a Pitch Deck for Your Advertising Firm in 2021?
An investor deck is a powerful fundraising tool that must be well-designed, comprising numbers and visual aids to meet its real purpose.
Here, in this article, we’ll enlist the various slides you must have in your advertising from the slide deck.
So, Let’s Scroll Down and Learn About These Slides:-
Slide 1: The Cover
The cover slide on your investor deck is an accurate indicator of quality, and it showcases how much effort you have put into designing the entire presentation.
It’s like garnishing the dish before you serve it to your guests.
If you ignore the cover slide, your investor’s expectations for the presentation will significantly go down.
The first slide has to be impressive yet straightforward when it is on the projector, so you will get time to introduce yourself to your audience.
An ideal cover slide includes a high-quality, professionally designed graphic related to the advertising firm and the title of the presentation in bold to convey the right message.
Download Advertising Firm Pitch Deck
Slide 2: SWOT Analysis
Stands for Strengths, Weaknesses, Opportunities, and Threats, SWOT analysis is a framework to evaluate a company’s competitive position and plan long-term business strategies.
The analysis assesses both the internal & external factors, along with present and future potential.
A SWOT analysis slide on your pitch deck provides a realistic look at a firm’s strengths, weaknesses, and opportunities within the industry and potential threats.
The Strengths and Opportunities talk about the positives of the advertising firm, whereas Weaknesses and Threats put forth the negatives.
We should discuss the negatives in a manner that doesn’t suggest incompetence of your team, instead of the market problems such as “People Aren’t Aware of Online Deals.”
In a nutshell, the SWOT analysis slide is all about being optimistic against all odds to win more investor deals.
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Slide 3: The Problems
The problem slide presents the opportunity to explain the critical problems faced by advertising firms to their prospective investors.
These include low brand awareness, a limited budget for advertising, marketing ROI is hard to measure, and more.
The slide talks concisely as it puts forth the problems as a quick list, rather than wasting time on describing each problem to bore the audience. Because what your potential investors want to know is the solution to these, and that’s what makes you stand out from your competitors.
Download Advertising Firm Pitch Deck
Slide 4: The Solutions
Where there is a problem, there would always be a solution lurking around.
In this slide, you toss out the solutions to the problems you had discussed with your angel investors in the previous slide.
For instance, “Limited Marketing Budget for Advertising,” is one problem, and the solution is “Increasing Advertising Budget by 25%.”
Download Advertising Firm Pitch Deck
Slide 5: Services Provided
In this slide, give your prospective investors an overview of your company’s services.
These include Content Marketing, Website Designing and Development, Social Media Marketing, Search Engine Optimization, and more.
Don’t use technical jargon that investors are unaware of.
Use visual icons for each service to leave a lasting impression on the minds of your investors.
Make sure the services do not get lost in overcrowded spaces.
Download Advertising Firm Pitch Deck
Slide 6: Benefits Provided
This pitch deck slide outlines why your advertising firm is so unique or, in simple words, its competitive edge. What benefits does your advertising firm have for its clients?
Just because your advertising firm solves a problem doesn't mean there are any other companies alike, or the solution differs from the existing solution.
What's Your Secret Sauce?
Use graphical icons along with one-liners to demonstrate your firm's unique value proposition.
For instance, one benefit is "Increased Visibility," and its one-liner is that "our company raises the traffic and provides the exposure needed by the client." The graphics clarify what each benefit is about.
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Slide 7: BCG Matrix
The BCG Matrix or the Boston Consulting group’s product portfolio matrix assists businesses in planning their long-term strategies, considering new growth opportunities by reviewing its portfolio of products/services where to invest, develop a product, or discontinue a service.
BCG Matrix is also termed as a Growth / Share matrix.
There are multiple BCG variants.
The best BCG Matrix to include within a pitch deck is divided into four quadrants.
One is the Challenges quadrant, second is Leaders, third is Niche Players, and last is the Visionaries quadrant.
The BCG Matrix aims to show that your company is well-versed in the market’s competitive scenario.
Do a lot of research concerning competitive analysis to draft a proper BCG Matrix slide.
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Slide 8: Our Creative Advertising Strategy
The advertising industry is results-driven, and no firm can survive without a robust strategy that is tactically devised.
Not only do you need to explain your advertising firm to your potential clients to close the deal, but also your prospective investors to win their trust and money.
This won’t be easy; illustrate each aspect, starting with pre-work activities, including building insights and understanding the brand concept and communication plans — creative expeditions to feedback.
Download Advertising Firm Pitch Deck
Slide 9: Advertising Budget Plan
The advertising budget plan slide is vital in an investor deck, and it exhibits how and where your firm is investing funds.
Provide numeric data in an easy-to-read tabular form to drive your point home.
Keep the budget plan slide succinct.
You need not explain why you invest this much money for this activity; give the numbers.
Before the presentation day, double-check the numbers on this slide for accuracy.
What Are Your Firm’s Core Values?....Use this slide to convey your values to prospective investors.
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Slide 10: About Us
In the about us slide, you need to summarize your advertising firm, including: -
When Was the Firm founded?..
Additional information such as the company has worked with Top Brands and Agencies, Affordable Prices, and more.
Slide 11: Our Team
Finally, we have a dedicated team slide. Give an introduction to your team with their profile information.
Don’t forget to add the snaps of each individual to showcase what your winning team looks like to your potential investors.
Download Advertising Firm Pitch Deck
Regularly Upgrade Your Pitch Deck - Download the 100% Editable Presentation
While the core elements of your advertising firm would remain the same, as time flies, update the values, dates, and graphical data.
This advertising firm pitch deck presentation by SlideTeam is 100% customizable. It can be repurposed, revised to suit your evolving funding needs.
You can always edit the numbers, remove graphs, or add anything new with a few clicks.
Download this investor pitch for free, get our membership only for $49.99, and access ten editable presentations.
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