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How to Write a Killer Elevator Pitch [Templates Included]
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How to Write a Killer Elevator Pitch [Templates Included]

Let’s face it - In this age of information overload, people do not have the time to listen to our long introductions. Whether our attention spans are decreasing or not (that’s a debate for some other time), one thing is for sure - the audience is becoming very selective in what they pay attention to. They instantly tune out our technical gibberish or anything that goes above their heads. Nobody has the time to untangle complicated knots of information. Simple and interesting stuff works with them.   That brings us to writing the elevator pitch - a short, simple description of your company or yourself that can be understood in seconds. The name, as most of you already know, came after the practice of quickly introducing yourself to a fellow person sharing the elevator ride with you. This ride takes less than a minute and that’s the time you have to quickly introduce yourself and make the other person interested in knowing more about you. This brings us to the question-   What is an Elevator Pitch and What It is Not-   An elevator pitch is not a sales pitch. It is not just jumping at the first opportunity to start describing what you sell. It is an attempt to make people familiar with what you do and make the person interested in knowing more about you. A good elevator pitch will initiate a further conversation where you can sell yourself. Not in the first elevator pitch.   Who needs an elevator pitch? Practically everyone in this business of selling a product, service or idea. And where do we need it? When you are on an elevator of course, but also sharing a public ride, at a networking event, at your investor pitch proposal, at your interview, or a chance encounter with a stranger. You need to perfect your pitch so that you lose no time in picking the ‘right words’ and say the ‘right’ words with confidence.   How to Write an Elevator Pitch- What are the “right’ words? The words that connect with the receiver. Here are some tips to get started:   Writing an Elevator Pitch for Yourself:   Step 1- Give an Insight into Yourself-    Think of what do you say when someone asks “What do you do?” Do you just vomit out quickly your designation? 99 out of 100 people do that. There...

Read More Anuj Malhotra September 4, 2019
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