In consultation with the client, nine competitors were identified for the study. We studied the macro-economic trends in the US, the difference between retail and e-commerce performance, clientâ€™s profile as well as the profile of each competitor by performing an exhaustive secondary research.
Detail Research Process
- In consultation with the client, evaluated the consumers on factors such as consumer sentiments, disposable income and consumer credit, and then performed a Retail Channel Analysis and determined the trends in retail and e-commerce channels.
- Analyzed customer performance across competitor brands in terms of retail sales, traffics trends and percentage sales contributions, and more.
- Performed an in-depth analysis of competitor performance with a focus on their financials, digital strategies, and business outlook.