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All About PowerPoint, Presentations & Life
All About PowerPoint, Presentations & Life
Often, you need to create a quick, single page promotional flyer for your business. There is no time to hire a professional graphic designer to create a multi-fold sales brochure. At the same time, you cannot create just about any amateur design that will create a poor impression of your brand in front of the customers. In such a scenario, turn to the most familiar and user-friendly tool to churn out an impressive business flyer- PowerPoint!
Forget fiddling endlessly with Photoshop or other advanced design softwares. PowerPoint is not only simple but has all the necessary, powerful features needed to create a flyer with a brilliant design. In this tutorial, we’ll walk you through quick, easy steps to create amazing flyers in just 5 minutes.
All we need is from you is to get ready with your text, images and contact details. We’ll together convert all the information into a convincing pitch by creating a professional layout in PowerPoint. In the end, no reader can guess whether your business flyer was created by you in PowerPoint or in CorelDraw/Photoshop by a graphic designer.
What We Will Learn to Create in this Tutorial:
1. High Readability: Since flyers are usually single page designs, the audience can quickly read the content and know about company’s products or services. Multi-fold brochures, on the other hand, contain more content and take up a lot of time for reading. The single page norm for a flyer does not mean you are bound to follow it; you can have it printed on both sides if you wish.
2. Cost Effective: Since printable flyers are mostly designed on A4 size paper, they are cheaper in comparison to brochures. Again there is no hard and fast rule of sticking to A4 size. You can keep it as big as you want. Needless to say, you would be going in for full colored printing since a flyer has to be attention grabbing. If you use a thick paper for printing to increase it’s shelf life, that would increase the cost too. Despite all that, flyers remain one of the most cost effective marketing collateral tools to promote your product or service.
3. Wide Distribution: Being cost effective, they can be distributed to any number of audiences at a conference or trade show. That increases your brand visibility in the market.
4. Easy to Create: As we said above, you can create a flyer on your own using good old PowerPoint. That is what we are going to teach you in this article.
It’s better not to start with a default PowerPoint template as that might limit your options. Go for the blank presentation layout when you open PowerPoint.
Always customize your slide dimensions as per your requirements first and then start designing. Changing it later would spell chaos as you would be busy enlarging or minimizing the slide elements and thereby distort the quality.
Since, usually flyers are designed in A4/Letter-sized paper dimensions, we will be using the same for our tutorial.
P.S. Letter-sized paper is used in US and Canada. So, if your audience is clients from US and Canada, you can use the Letter-sized paper (8.5 x 11 inches). Or if your clients are from other countries, you can use the international standard A4-sized paper (8.27 x 11.69 inches).
To customize the slide dimensions, follow these steps:
The slide in US Letter size will open on your screen. You can now get started with designing your flyer.
A flyer has to be visually stunning so that the audience is tempted to pick it up and read it. Therefore, choosing an impressive visual is even more important than the text you write. Choose a high resolution image so that it is clear on being printed. Also, pick a visual that instantly communicates your business industry and function.
Once you have chosen the image, insert the same in your slide. Go to the Insert tab and click the Pictures button to add the image from your system onto your slide (see the screenshot below):
If you have downloaded a high quality, large size image from stock photo website, it will automatically cover a significant portion of the slide. Do not enlarge the image manually as it will lower the quality. If the image is covering only a small part of the slide, that means you have to choose a higher resolution image.
We have taken the example of Big Data Solutions company over here and chosen an image that immediately tells the reader what the company does.
Now, where do we place the heading? Over the image or below it? Both are standard ways of displaying heading. But we do not want to do the same thing. We can add a transparent box over the image and place our heading over there. That might create problems during printing. It’s best the text remains on white background. So what do we do? We fragment the image to create space next to it!
Follow these steps to fragment the image:
You will have a fragmented image like the one above (looks like done in Photoshop, right!) Now, we have empty space to place our heading. But before we do that, we can…
A small effect can lift up your image and the overall design. The small effect we’ll add over here is adding shadow to the image. It takes just a second to do this-
You must want to highlight your brand logo prominently. The top corner right is the perfect place to put your logo. Now you know why we fragmented only a small part on the top.
The upper fold of the flyer should tell what your company is and what it does in a split second. That is why, we chose an image that made the industry and product/service very clear. We also added the brand logo in the top half to highlight the company’s brand signature. Now, we need a heading to reinforce what the company does.
We had fragmented the image to make some space for it; so let’s add it there. Go to the Insert tab and choose Text Box to write your content. Make the heading All Caps and Bold to make it look impactful. Also, the heading has to be large enough to stand out. Take a look at the heading below- the font of the keywords “Cloud Based Solutions” is 40 point size and the filler words “We specialize in” is 26 point size. The font used here is Helvetica. Sans serif fonts are best for headings and subheadings.
As you can see, we have highlighted the main words in the heading (Cloud Based Solutions) by increasing its font size and giving it a different color. Such typographic effects add power to your words.
Extra Design Addition: Add a Line Below the Heading
The first half of the flyer has, at a glance, impactfully revealed what the company does. You can now elaborate on your services and strengths in the lower half. Let's get started with a small “About Us” section that elaborates more about your company.
This section is important too. So, add a small box on the left below the image. Go to the Shapes menu again and choose the Rectangle shape this time. Right click on the rectangle and click Format Shape. Give it a light grey solid fill and no outline. Insert a text box and write your content in the same.
Throughout this flyer, we have kept the subheadings size as 26 point and font Helvetica while the font size of body text as 14 point, font Arial.
The next task is to pitch the company’s services. To de-clutter the text, we suggest you add icons next to each service. Keep the text as less as possible so that the information is not too heavy to digest. We want to keep the entire reading time on flyer to be be 2-3 minutes at max.
As you can see, we have also alternated the colors- grey and blue- to break the monotony of grey text.
An ideal business flyer should not only give a gist of the company’s offerings but why any client should choose them over their competitors. So, we have added a “Why Choose Us” section below the “About Us” and “Our Services” section.
We have done three things here:
Last but not the least, you have to add your contact details so that the client can get in touch with you if he is interested in availing your services. This may be at the bottom but if you miss this, you lose a customer. Very few customers will take the pain to search your name on Google and find your contact details. Share your address, email address, and phone number in the slide footer. Add a rectangular strip behind the text to make the Contact Us section stand out.
So, we have come to the end of creating an amazing flyer with your needed brand colors. Save it as a PDF, take a printout, and distribute it to your audience!
If you do not know it already, here’s how you save your PowerPoint flyer as PDF:
Get your flyer color printed on a good quality paper and roll it out! All done in a few minutes, thanks to PowerPoint.
How easy was the tutorial? Share your feedback in the comments below.