Consumer market segmentation ppt powerpoint presentation show visual aids

Description:

The image is a PowerPoint slide titled "Consumer Market Segmentation," designed to illustrate different bases of segmenting a market. It visually separates market segmentation into four categories:

1. Geographic: 

Includes variables such as region, country, population, and climate.

2. Demographic: 

Encompasses age, gender, ethnicity, nationality, occupation, income, and family size.

3. Psychographic: 

Considers brand loyalty, benefits sought, user status, usage rates, occasion, and readiness to buy.

4. Behavioral: 

Looks at lifestyle, personality, values, and interests.

Each category is represented by an icon: a pin for Geographic, a person silhouette for Demographic, a gear for Psychographic, and a circular arrow pattern for Behavioral. The slide indicates that segmentation parameters can be adjusted to fit the needs of the presentation.

Use Cases:

Seven industries where this slide can be utilized are:

1. Retail:

Use: Tailoring product assortments to local tastes.

Presenter: Marketing Manager.

Audience: Regional Store Managers.

2. Automotive:

Use: Developing targeted sales strategies.

Presenter: Sales Analyst.

Audience: Dealership Network.

3. Financial Services:

Use: Customizing financial products for different segments.

Presenter: Product Development Lead.

Audience: Financial Advisors.

4. Real Estate:

Use: Marketing properties to specific demographic groups.

Presenter: Real Estate Marketer.

Audience: Investors and Homebuyers.

5. Consumer Electronics:

Use: Designing gadgets for diverse consumer lifestyles.

Presenter: Product Designer.

Audience: R&D Team.

6. Healthcare:

Use: Providing care tailored to patient demographics.

Presenter: Healthcare Administrator.

Audience: Medical Staff and Policy Makers.

7. E-commerce:

Use: Creating personalized shopping experiences.

Presenter: E-commerce Strategist.

Audience: UX Designers and Marketing Team.