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What is a Pricing Model? Is it the same as Pricing Strategy? Some would say yes, but it is not true. When we talk about pricing strategy, they take into consideration the factors for fixing the price. However, a pricing model is the format in which the company decides to package its services to the […]

We all know that KPIs are essential for measuring progress and setting goals in any business. However, you shouldn't judge your performance just on how well you performed in the past. Understanding your company's position with respect to others in your market is essential for growth. This gives you strategic market analysis knowledge to boost […]

Businesses have to deal with a large amount of data every day. They collect this pile of data in the hope of using it to grow their business. Problem? The data is in raw form and has to be audited to ensure better usage. So today, data audits have become a crucial part of almost […]

I bet you know how the clock works, the value of zero (not metaphorically), or are highly amused with the share market. This all entails the essence of our Civilization, the numbers.   Numbers play an important role in business, numbers speak louder than words, and actions! It is the number that gives you clarity […]

We all have seen ants. How they go ahead in a single line maintaining the discipline that is expected of them, take the huge loads up to 50 times their weight. They work hard with cooperation and zeal. It is their work that when the autumn or freezing winters arrive, they have ample resources to […]

Today, with smartphones equipped with high-resolution cameras, we capture even the most mundane activities of our daily lives. Be it cooking, shopping, or a casual drive with friends; everything seems worthy of being preserved digitally. But one occasion stands out, and rightfully so—weddings.    Weddings have a special place in our lives. They mark the […]

“Data are just summaries of thousands of stories- tell a few of those stories to help make the data meaningful.”-Dan Heath (An American Business Writer)   Today, businesses collect huge amounts of data from multiple sources. However, that data alone is meaningless because raw numbers and statistics are not converted into insights. This is where […]

Hiring is a complex job that goes far deeper than matching skills to jobs. If it were that simple, there wouldn’t have been a need for a $3 billion recruitment industry to spring up in North America in 2022 alone.    The fact is that hiring requires a roadmap to be successful. The roadmap must […]

Why are some products priced at $2.99 instead of a straight $3? It's nothing but the illusion of a bargain! Studies show consumers perceive odd-numbered prices as being a better deal, even if the difference is thread-lined. Basically, that single penny convinces your brain you're getting a steal.   But pricing goes far beyond this […]

Consider this: You have manufactured the most comfortable chair and fine-tuned all the minor and major details related to it. Now, it's time for the most important question—at what price should you sell it?   Pricing a product is not just about calculating the percentage of profit you want. It's an intricate process that requires […]