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Consider this: You have manufactured the most comfortable chair and fine-tuned all the minor and major details related to it. Now, it's time for the most important question—at what price should you sell it?
Pricing a product is not just about calculating the percentage of profit you want. It's an intricate process that requires a thorough pricing analysis to get the maximum return.
Pricing analysis is the process of setting an apt and competitive price for your product or service. It is based on multiple factors, including:
- Geography- when setting a price for a product, regional or geographic variations must be considered. The success of a product in a specific location highly depends on the income and preference of the population there.
- Seasonal shifts- Demand for certain products depends on seasonal fluctuations. Adjusting the prices according to this shift will help in stabilizing its revenue. For example, the demand for sweaters is at its peak during the winter, and the prices are also at maximum. Even at that rate, people buy it because it's a necessity. At the same time, during summer, brands lower the rates, which attracts customers to purchase and store them for the next season. This creates a balance in their sales. If the price remained constant during summers and winters, the customers would not buy sweaters beforehand, and this would negatively impact the brand’s sales during the season.
- Competitor—Competition in the market is an important factor that determines the price and sale of a product. After conducting an analysis of the market and the competitors, setting a price that is either the same as or lower than theirs will have a positive impact on your sales.
- Lifecycle of the product- when a product is fresh, it can be sold at a lower price in order to attract customers at an early stage. As the product matures or reaches near expiry, it is advisable to sell it at a relatively discounted rate.
- Market demand- The law of demand is also an essential aspect of setting the price of a product. The law states that an increase in demand gives rise to both price and quantity of production. On the other hand, as the demand decreases, so do the price and production quantity.
Are you also looking for a pricing dashboard template? Check out our blog on top 5 pricing dashboard templates.
These factors and more are highlighted in these top 10 PowerPoint Templates on Pricing Analysis by SlideTeam. These custom-ready powerPoint templates are 100% editable and customizable.
Let’s explore!
Template 1: Operational Risk Analysis Organizational Culture
Operational risk analysis refers to how a company analyzes, addresses and manages risks on a daily basis. This PowerPoint slide highlights elements like operational risk analysis and organizational cultural change with a description. It provides enough space to mention your observations in points for easy comprehension. This will assist in aligning your team with the organization’s analysis and make sure that everyone is on the same page.
Template 2: Role of Customer Demand in Pricing Analysis
This PowerPoint Slide highlights the important role of customer demand in pricing analysis. It explains how understanding what the customer prefers, behaviour and purchasing power directly affects pricing decisions. The template includes a graph showcasing the relationship between price and other factors like customer demand, sales revenues and gross profits. It also includes key insights associated with the product's price and its relation with various factors. This analysis enables businesses to align prices with customers' expectations, leading to higher profits and sustainable growth for companies.
Template 3: Competitor Price Analysis
Competitor price analysis is a strategy wherein you evaluate your customer’s reaction to the price change based on the competitor's prices as a reference to set prices. This PPT Template bundle in 19 slides highlights comparative analysis for lowest and highest price competitors, competitor price variance analysis, statistical analysis of daily fluctuations in price, and more. This strategy is beneficial to businesses as maximum of the customers’ buying decisions depends on comparing several stores in search of the best buy. This helps in attracting more customers by optimizing your prices. Download today!
Template 4: Price Analysis
The first step in marketing strategy and market positioning is price analysis. This strategy ensures profitability. As the name implies, pricing analysis involves an examination of prices in the market. Choosing an optimal price for your business influences your sales volume. This PPT Template in 17 slides includes steps to perform price analysis, competitor pricing analysis, steps to implement competitive pricing analysis, website product price plan, etc.
Template 5: Dashboard for Competitor Price Analysis to Compare Product Performance
This PowerPoint Slide showcases an extensive dashboard for competitors' price analysis which compares product performance. It includes important data analysis and visuals that display competitors' prices, sales trends, market share and customer feedback. The dashboard enables businesses to quickly compare product performance against the competitors, enabling strategic decision-making. Each metric mentioned in this template is supported by appealing icons to enhance understanding of pricing strategies and offer better products to the consumer.
Template 6: Comparative Analysis for Lowest and Highest Price Competitors
This PowerPoint Template showcases a comparative analysis between the lowest and highest price competitors across various products like gaming keyboards, mouse, HD monitors, etc. The structured table presents price variances, comparing your price with those of the competitors. The layout of the template allows for a quick understanding of the pricing dynamics, across multiple product categories. This helps businesses realize a competitive edge to adjust pricing strategies and make good decisions to enhance market share. Get this today!
Template 7: Competitor Price Variance Analysis at Retail and Online Platforms
This PowerPoint Slide displays a competitor price variance analysis across retail and online platforms, focusing on multiple e-commerce websites. The template includes multiple key metrics like manufacturers, products, and pricing with retail competitors and other online platforms. The analysis helps in understanding the variation in price strategies, helping companies assess their competitiveness in the ever-changing business market. The visually appealing layout of the template allows easier display of information and better comprehension of the same. Get this now!
Template 8: Key Steps to Perform Price Analysis Process.
The price analysis process involves examining and comparing prices of goods and services to understand their competitiveness and suitability for purchase. This PowerPoint Slide showcases the key steps to perform the price analysis process effectively and efficiently. It includes outlining high-level pricing strategy, matching prices to profitability targets, understanding competitors' prices etc. Each of these is shown with a catchy icon making it easier for the viewer to understand the laid out information. Further, the template also includes data collection sources, USP, competitors' USP, who it will benefit, etc.
Template 9: Website Product Price Plan Analysis
This PowerPoint Slide showcases a comprehensive analysis of website product price plans through a visually appealing chart. The template includes key metrics like Price plan, Own Website and Competitors A, B, C, and D in the columns next to each other for better comparison. Each metric is color-coded and represented via a distinct icon, enabling better comprehension and understanding of the information for users. Get this now!
Template 10: Key Benefits of Competitive Price Analysis
This PowerPoint template showcases key elements like market share growth by identifying areas of opportunities and more, tracking the market position, improving pricing policies, avoiding lost profits, etc. Each of these is represented with the help of eye-catching icons allowing for easier comprehension and retention of the information. Companies can gain insights into competition, and improve market position and profitability with the help of this template. Get this now!
Analyze and Adapt
As the competition increases the market so does demand. You have to strategize and price your product in a way that you're not left behind and shadowed by the competitors. You know you have made the right analysis when the strategy starts yielding you more profits. With the help of these pre-designed PowerPoint templates, you get a structure for your analysis making sure that you invest your time in what matters most- growing your business, rather than the design of the presentation.
