Let’s rewind to the time when our parents used to take us on a road trip holding out a huge world map. You kept your finger pointed to the location on the map and, occasionally, when you forgot where to go, you asked the local grocery store for directions. The...

Let’s cut to the chase. Companies across the globe are placing big bets on data and analytics tools. Amid the competitiveness and the rise of data-driven technologies, decision-making has become quite a complex task for companies. The idea of selecting data analysis tools for making prudent business decisions was looming...

If 2020 taught us anything, it’s that we can never anticipate what’s around the corner. But that also does not mean that we cannot prepare ourselves for it. This is apparent in what companies across the globe are doing to get in line with the new normal. Along with developing...

The once iconic and much loved Nokia, touted the king of phones in its glory days, can be considered as a tough lesson in “keeping up with the times”. It was all too apparent when smartphones were taking over the world while the Finnish mobile phone giant was fading in...

Performance measurement plays a crucial role in any organization's success and growth. It provides valuable insights into the effectiveness and efficiency of processes, projects, and individuals. By implementing performance measures, businesses can objectively assess their performance, track progress toward goals, and identify areas for improvement.    Performance measures enable informed...

The sci-fi lover in us cannot get enough of the Terminator movie franchise. Cinematic excellence aside, what really fascinates us is the concept of synthetic intelligence capable of going beyond mathematical calculations or robotic limb movements. Such school of thought regarding autonomous machines and the rise of technology originates from...

You have beaten the odds in building an exceptional product, and now it’s time to launch it in the market. But wait! Have you decided on the product pricing yet? At what cost will you pitch your product to the customers? Will you throw a random number into the conversation...

The intrinsic nature of technology is to keep evolving and becoming more advanced with time. It has given rise to several tools and techniques that make professional work simpler. One such tool that is highly resourceful for companies is big data analytics. It helps organizations leverage their performance level in...

Five years from now, my business will reach newer heights, I will tick everything on my bucket list, and finally, I will be having a future that I envisioned for so long… The perfect 30-second teaser of my future business story ends here with a sigh of relief! Every professional...

E-commerce is a booming business, and there is no signal that this trend is going to end anytime soon. Ever since it came into existence, businesses have been reaching greater heights. As it drives profitability, builds client-customer relationships and enhances online presence, no surprise that it has turned out to...