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A Business-2-Business (B2B) sales strategy is critical for a company's success in the segment. B2B sales is a process of selling the products and services to other businesses. It is a sales strategy plan to convince customers to buy a product or service. B2B sales involves multiple buyers or decision-makers but is reliable and consistent, and can help to close deals.
How does a B2B sales strategy contribute to long-term business relationships? Check here with our blog on sales strategy plan templates to maximize revenue.
A B2B sales strategy focuses on the needs of the prospect than on the actual product sale process. For example, the salesperson focuses on identifying the needs of the prospect, their challenges, and their goals. SlideTeam’s templates are 100% editable, customizable, and content-ready and will help you tailor your presentation to specific audience profiles.
Discover world-class B2B sales management playbook templates with samples and examples, with a click here.
A company can develop a B2B sales strategy framework by making a plan, setting expectations and revenue goals, aligning sales and marketing, setting up a lead generation and demand generation funnel, identifying target customers and customer profiles, defining responsibilities within the strategy, determining the budget and resources, identifying potential challenges and obstacles and highlight the key selling points.
The B2B Sales Strategy is crucial as it helps to increase B2B buyer scepticism, get better access to reviews and understand all the risks. It is a playbook on what to do and what not to do when making sales pitches.
Let’s explore!
Template 1: B2B Sales Strategy PPT Template Bundles
The B2B sales strategy is used by manufacturers and suppliers to connect with suppliers of raw materials and components. Service providers use these B2B sales strategies to offer specialized services to their clients. Professional service providers, such as lawyers, consultants, architects and financial advisers, use B2B sales tactics to offer their expertise to other businesses. Technology providers that sell hardware, software, cloud-based technology or telecommunications services to other companies also use B2B sales strategies. Distributors and wholesalers work as intermediaries between manufacturers and retailers to employ B2B sales strategies. These strategies help companies to sell bulk products
Template 2: B2B Sales PPT Presentation Slides
B2B sales means when a business sells its products and services to other business. It is business-to-business selling and requires building relationships with other businesses, communicating with stakeholders, and demonstrating the value of products/services to increase sales. The five common categories in which B2B companies operate are Manufacturing, Software Solutions, Professional Services, Business Coaching and Wholesale Distribution. A B2B company can adopt an inbound selling process, an outbound selling process, or both at the same time. It goes through a complex but a structured process and requires patience and a deep understanding of the client’s needs that the PPT illustrates. Get it now!
Template 3: Promotional Strategies B2B Businesses Use PPT Slides
B2B businesses use promotional strategies to market products and services, increase brand awareness, build relationships with other companies, and attract qualified leads. The Promotional Strategies used by B2B Businesses are:
- Content marketing
- Social media
- Search engine optimization
- Email marketing
- Referral marketing
- B2B advertising
- Marketing communications
- Lead generation
- Writing case studies
- Advertising
- Marketing automation
Template 4: Developing and Refining B2B Sales Strategy PPT Template
The success of a business depends on B2B sales strategy. Every business can develop its sales strategy through the following stages: Lead generation, Discovery, Qualification, Demonstration, Objection handling, Closing, Follow-up and Expansion. With an effective sales strategy, businesses can achieve their sales goals, identify, engage, and convert leads. With a focus on customer profiles, companies can reduce the time on less relevant leads and increase the chances of successful conversions.
Template 5: B2B Sales Representative Insights Dashboard
This PPT Presentation covers the dashboard on a sales representative and provide details about team contribution to leads, management of SQLs and revenue targets. This dashboard offers real-time insights, helps track KPIs and enables the team to make informed decisions, optimize sales process, and assist in revenue growth. It will provide a breakdown of the revenue generated and the leads earned in different regions. It will allow sales teams to track and assess the progression of leads and deals through the sales process.
Template 6: B2B Sales Funnel Strategy Target Product Market Evaluation
With this PPT, know the four stages in B2B Sales Funnel and learn how they contribute to developing an effective sales strategy. The stages are Initial contact, Qualification, Meeting and Closing. The B2B marketing sales funnel with awareness and purchase factors consists of: Awareness, Interest, Consideration, Intent, Evaluation and Purchase. To build a successful B2B sales strategy, companies can research their target customers and prospects, equip sales representatives with product knowledge, adapt consultative approach and focus on building relationships. The FMCG companies can be more consultative in their sales process and track their customers with this template.
Template 7: B2B Sales Strategy Distribution System Resource Allocation Pricing Methods
With this template, understand resource allocation and distribution system and its pricing methods. Companies can use four pricing strategies for a successful business as delineated: Cost-plus pricing, Value-based pricing, Competitor-based pricing and Dynamic pricing. The five best practices to nail a B2B pricing are also depicted on the template. Effective and efficient allocation of resources helps in the growth and development of a business and assists in increasing sales and revenue.
Template 8: Agenda for Promotional Strategies for B2B Businesses
Promotional Strategies in this PPT cover company introduction in project overview, product awareness, strategies to generate product demand, promotional and awareness tools, cost and budget analysis and impact of product awareness strategies. Provide the details of the company, such as name, founding year, industry, head office, etc. List product categories and benefits and the challenges the product marketing department faces. Mention the key objective of promotion and awareness strategy such as improving brand health, lead generation, increasing customer satisfaction, sales and more.
Template 9: Agenda in Defining and Refining B2B Strategy
Using this PPT Template, companies can prepare an agenda to develop and refine B2B Sales Strategy. It includes improving sales and adopting modern selling techniques, creating values for customers and more. Companies can adopt traditional marketing strategies like Radio, Fax, cold calling, direct mail, etc and focus on product centric approaches such as creating best product, focusing on new products, rewarding new product development and product divisions. Companies can provide details about the sales cycle, revenue earned and the challenges faced in B2B marketing.
Template 10: 4-Stage B2B Marketing Sales Funnel with Awareness and Purchase Factor
A sales funnel for B2B represents how the leads are captured and moved until the customers make a purchase or leave the funnel. The sales pipeline records the actions taken by the salespeople during the sales process and the revenue earned. The marketing funnel describes the journey of people when they become customers and the marketing activities that need to be carried at each stage of the funnel. It is an integral part of B2B marketing. The goal is to increase sales and profits, attract customers, develop products and build brand awareness.
DRIVES BUSINESS SUCCESS NOW!
B2B sales means transactions taking place between two businesses. A well-planned B2B strategy focuses on the needs of the supplier or customer. It helps to understand their business, become a part of it, and grow the profit of both the parties. A well planned B2B sales strategy helps to meet the company’s long-term and short-term goals to achieve growth and development. The importance of B2B Strategy is to identify and understand customers’ needs, research about competitors, create case studies with customers, analyze the market, understand the journey of buyers, implement content marketing, qualify the leads, get feedback from customers and be responsive towards the customers.
The process works with customers to understand their needs and give the best solutions. B2B sales help companies to expand into new markets. Companies can expand their customer base by selling to businesses in industries and locations and capture more market share by distributing their products/services. Through B2B sales, businesses can create demand for new products and services and bring innovation in the economy.
