Did you know that Burger King sells 275 burgers an hour? Doing justice to the “King” in its name, this leading food joint is selling more burgers today than ever. But this was not always the case.
During the mid-2010s, their sales declined considerably. Amidst fierce competition, this was a major threat to the burger joint. But they had what it takes to rule the game, which was seen in the way they identified the problem and worked to remedy it. They conducted a thorough brand audit to spot the problem areas and fix them. As a result, numerous changes were made in their functioning. A transformative rebranding strategy was taken up, building a new brand identity, menus were simplified, and campaigns were carried out to form a connection with the consumers. They simplified their burger assembling procedures and re-introduced the famous whopper. These combined efforts lead to their success.
They surely made a revolutionary comeback, and it was made possible by their successful brand audit. If you want to do the same for your business, you have come to the right place. Presenting SlideTeam’s PPT Templates, which are specially designed to assist organizations in carrying out well-rounded brand audits covering all aspects of a business. They are expertly designed to conduct meticulous analysis of business operations and pinpoint hurdles.
If you are looking to carry out brand analysis, find some templates here
Template 1: Digital Audit to Evaluate Brand Online Presence
Auditing the performance of the website and social media channels of a brand helps identify areas of development that companies can incorporate to strengthen their online presence. This deck of PPT Templates contains slides that will help deal with issues related to low website visits, low conversion rate, and high bounce rate. These slides emphasize organizational digital presence, highlight the need for digital audit and present the structure and timeline of audit. It also discusses social media audits with key findings, including engagement rate, audience data, profile information, etc.
Template 2: Company Business Profile with Key Services
Use this slide to present your company’s profile by listing the products and services offered. The slide portrays net worth of the company, its headquarters, industry and the founding year. It also pictures the presence of the company all across the U. S. with the help of a map. A chart listing online lead generation is also included, showing lead from sources like facebook, instagram, company website and twitter.
Template 3: Marketing Audit Checklist for Brand Management
To identify the strengths and weaknesses of a company, a review is important. Marketing audits serve to analyze the strategies, activities and performance of a business. This slide presents a checklist of key areas to be taken up during such a scrutiny. It lists factors like Analyzing brand management methods, making sure company promotes ,major values of brand, determining brand equity and more. The priority level of each task, its status and percentage of the job done are also covered here.
Template 4: Perform Situation Analysis to Audit Your Brand
One of the successful tools to carry out an analysis of your brand is SWOT Analysis. It helps identify the Strength, Weakness, Opportunities and Threats related to an organization. The following PPT Template presents SWOT analysis along with strategies of improvement like leveraging strengths to maximise opportunities and countering weakness by exploiting the right set of circumstances.
Template 5: Perform Audits after New Brand Launch
After a new product launch, the task is not finished and management must take actions to ensure smooth execution of branding rollout plan. The given template presents an audit schedule to assist with it. It covers various audit areas such as New branding guidelines, ;logo update and implementation, website redesigning and more. It mentions the date, responsible authority and status for each.
Template 6: Waste Assessment and Brand Audit Framework
A lot of brands claim to be sustainable, but how can waste management practices be evaluated? This slide will help you to set up a waste assessment and brand audit framework. The slide presents an elaborate diagram which is classified into two broad categories: Waste assessment and Brand audit. Waste assessment involves segregating waste collection at source into biodegradable, recyclable, residual and special categories which are further divided into branded and unbranded buckets. At the next stage of Brand auditing, they are listed by brand names and company/ manufacturer names.
Template 7: Competitive Brand Audit Programme for Retail Stores
Retail stores must stay up- to- date about the ongoings of the marketplace. This involves looking out for competition, having knowledge about their rivals and identifying opportunities in the market. The following template presents a competitor analysis. It exhibits the core elements of a brand and provides a concise description of each. It then defines each element for all competitor brands.
Template 8: Brand Asset Management Audit Programme
This template assists in analyzing a company’s assets, brand and representation in the market. The purpose of this is to ensure alignment with the company’s goals and objectives. It covers categories like logo, marketing collateral, brand videos and brand images. A brief description of each is given below along with particulars like location, format, owner and status.
Template 9: Post Audit Action Plan for Brand Awareness
Once the audit is completed and we have real- time feedback, the next step is to come up with an action plan for increasing brand awareness. This PPT Template portrays a picture of what needs to be done. It lists the issues highlighted alongside the action plan for each. Expected results are shown accompanied by the timeline.
Template 10: Social Media Marketing Audit Action Plan to Improve Brand Awareness
Tapping into a great resource for marketing, many brands take up Social Media as a means. It is a good choice! But to make the most out of it, one must track the progress it makes. This helps to rectify any mistakes and spot opportunities and areas for improvement. The given slide will guide you to oversee different platforms by looking at their metrics and weighing them against the targets. It also presents reasons for performance along with action plans.
Recognition is the First Step to Improvement
Identifying lags and problem areas leads to being enlightened about the status of an enterprise. Half the job is done once these have been spotted. Running a successful brand audit will help you get there- halfway. You can work to find the best solution in line with the business environment and competitors to create opportunities that will turn your business around.