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Danish toy manufacturer LEGO has, historically, catered chiefly to boys. It carried out a brand analysis and decided to encourage the inclusion of all kids to play with its toys since it did not want to restrict itself to one gender. LEGO studied children’s play behavior for four years before launching the ‘Friends’ toy line. Girls were encouraged to play with LEGO toys, with the packaging made more vibrant and some tinkering with the size of the toys.
Such detailed brand analysis lays down the path for creating and modifying products and services. It helps determine a brand’s success in the marketplace, its wherewithal to withstand competition, and deal with the all-too frequent changes in client mentality.
Craft a compelling brand story for every customer interaction. Click here to read more and access best-in-class templates to win clients and create brand recall.
Why is brand analysis helpful?
Brand analysis is a research report card. It gives an overview of brand value, identity, and goals to assess the effect of marketing and sales initiatives. This analysis helps connect with clients and prospects.
This blog uses well-designed brand analysis templates to help you understand how people interact with your brand. The conclusions gleaned are useful in evaluating your market position and overall performance. Use SlideTeam’s list of the Top 10 Brand Analysis Templates as a starting point to develop a new or updated brand strategy and improve the effectiveness of your branding initiatives. These templates will speed up the brand audit process and produce more fruitful outcomes.
Explore our branding roadmap templates to differentiate your brand and monetize your uniqueness. To learn more, Click here.
The 100% customizable nature of the templates provides you with the desired flexibility to edit your presentations. The content-ready slides give you the much-needed structure.
Prepare a helpful “baseline” for your marketing efforts with SlideTeam’s top-notch PPT Templates!
Template 1: Brand Analysis PPT
Want to determine your brand positioning? Use this PPT Template to understand your company’s value proposition better. This template is excellent for examining and developing your company’s vision, branding strategies (internal and external), and other aspects to strengthen your position and marketing activities. This slide contains six critical audit elements: Brand image, purchase intention, brand loyalty, brand awareness, emotional value, and perceived quality. Enhance the effectiveness of your branding with this download.
Template 2: Brand Launch Market Research Analysis PPT
Are you preparing for a brand launch? Use this PPT Template to conduct market research for your product or service. This complete deck makes connecting the company’s goal to the product launch easier with the customer insights that it showcases. Six crucial components of a successful launch plan: Vision, position, launch, discovery, promise, and media are included in it. This presentation is an excellent tool for gathering information about your target audience, developing your brand’s value proposition, and ensuring product success. Use this PowerPoint Slide to better your brand’s exposure by comprehending consumer impressions of it. Save it now!
Template 3: Brand Analysis Research and Strategic Branding Plan PPT
Use this PPT Template to exhibit a visually-stunning virtual tool for branding operations. This template is an excellent example of brand differentiation and establishing consumer loyalty. This unique brand audit includes a cycle diagram with components such as internal branding, external branding, research, and analysis to develop the principles of brand management and interdependence of essential branding strategy functions. Use this PowerPoint Presentation as a yardstick for evaluating your strategic branding plan. Devise a unique branding plan with this download.
Template 4: Brand Analysis Strategy and Execution Framework PPT
Use this PPT Template to successfully identify resources to improve your company’s strategy execution. This template includes a case study of ‘Jimmy Burgers’ to help you understand their transformational change execution strategies. This sample slide contains analysis, tactics, and implementation plan to ensure successful and coordinated execution of branding activities. Use this PowerPoint Presentation to learn the principles of a successful strategy execution framework that will assist your firm in meeting its strategic objectives. Download now!
Template 5: Comparison Chart for Competitive Brand Analysis Template
Want to strengthen your branding approach in this cut-throat external business environment? Use this PPT Template to present your thorough market research. This presentation compares brands based on their value proposition, target market, level of authority, relationship, etc., to pinpoint their competitive advantage. This is a practical tool for developing a data-driven strategy to assess how your company, goods, and services compare to competitors. To determine your market niche, analyze this download’s main product variances and similarities. Get it now!
Template 6: Brand Analysis Report with Share of Voice Template
Want to assess the effectiveness of paid advertising? Prepare a well-structured brand analysis report with share of voice (SOV) using this PPT Template. This presentation template is great for market research to determine your brand’s awareness compared to rivals. It includes sections such as paid, earned, and sales to assess the performance of organic traffic and social media, in addition to paid advertising. Use this PowerPoint Presentation to measure your brand’s exposure and develop strategies to enhance sales and brand recognition.
Template 7: Competitor Brand Analysis by Consumers Perception PPT
Competition analysis is a critical component in developing internal brand power. Use this PPT Template to illustrate customer-perceived value as the foundation of the competitive analysis. Your value proposition will become sharper with the help of this slide. This presentation depicts elements of competitive analysis linked to dairy companies as a specific example. The variables studied are management, organizational structure, most preferred SKU (stock-keeping unit), product categories, top-selling products, and many more to ensure you are always ahead of the curve. Use this download to create a strategic profile of industry competitors. Get it now!
Template 8: Customer Preference Competition Brand Analysis PPT
Looking for the perfect combo to appeal to your target audience? Use this PPT Template to conduct brand analysis based on business customer preferences. Evaluate brand differentiation aspects to develop a strategy for your branding efforts. This presentation provides competitive analysis indicators like product quality, consumer awareness, price, product availability, advertising and product range. The aim is to identify possibilities to innovate, market your business, upgrade your goods or services, and outperform your competitors.
Template 9: Competitor Brand Analysis by Company’s Operations Template
Use this PPT Template to learn about competition analysis. This presentation is a great resource to discover your direct and indirect rivals by considering business activities as critical market research indicates. This slide provides information on market share, slogan, Unique Selling Propositions (USPs), the parent firm, target group, base pricing, and so on to help construct a better business strategy. Employ this download to make data-driven decisions.
Template 10: Unique Selling Proposition for Brand Analysis PPT
Use this PPT Template to describe your company’s USP. This will serve as the primary brand differentiation indicator for distinguishing your items or services from the competitors. This template is an excellent tool for company owners and entrepreneurs to identify USPs that resonate with their target audience. Use this PowerPoint Presentation to develop your value proposition based on benefits, emotions, key selling points, significant differences, and competitive advantage to demonstrate your uniqueness.
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GATHER THE RIGHT INTEL
Brand analysis is essential for developing a successful branding strategy. It is beneficial to understand consumer perception, brand advocacy, and the operational aspects of your brand’s success. Use SlideTeam’s PPT Templates to create a systematic plan to identify your brand's visual identity inconsistencies to enhance your company's operations.
PS Check out our brand framework guide for all times, where you need to portray your company’s image to potential customers.
FAQs ON BRAND ANALYSIS
1. What are four major branding strategies?
a) Product line brand extension strategy: This strategy entails building a brand’s reputation to establish the groundwork for introducing a new brand.
b) Multi-brand strategy: This strategy allows a single brand to compete in the same market with many items.
c) Brand extension strategy: This strategy enables a company to expand its market presence as it starts providing new services under the existing brand name.
d) New brand: This strategy enables businesses to build a new brand with a new product. It entails creating a brand name, slogan, branding logo design, communication strategy, website, employees, research, branding marketing plan, etc.
2. How to conduct a brand analysis?
a) Employ a third party to do a brand analysis. This will help identify and explain brand gaps with its highlight of the brand voice or visual identity anomalies.
b) Make a framework that aligns with your company’s mission, values, and strategic goals. This will make it easier to conduct brand analysis, while considering the size of your business, audience, products or services, and distribution channels to obtain a thorough report.
c) Analyze your consumer to gain immediate first-hand insights regarding brand gaps using surveys, phone calls, and comment cards. This will help you identify pain-points, understanding where your brand is weak, and providing suggestions for a brand evolution.
d) Evaluate marketing activities to determine the uniformity of components. This will aid in determining the optimal channel through which to contact customers for promotions.
e) Analyze website traffic and social media to understand conversion rates, keyword efficacy, demographics, and other essential aspects of website performance. This will allow you to observe where your traffic is coming from and whether advertising methods are working.
3. How do you build a brand?
Creating a brand requires a solid foundation with well-defined principles and goals. Establishing a brand that connects with its ideal consumers necessitates a sound strategy, well-defined core values, target audience, and so on. This time-consuming procedure includes multiple brand audits to uncover meaningful customer information. The obtained data enhances and reinvents brand stories and tactics to ensure that the brand impression always supports the organization.
