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Remember London’s 2012 Olympics logo design and the furore it caused?
The designer went ahead with the above shape that relegated, even hid, the traditional design (the Olympic Rings) and imbued the logo with ‘misplaced’ modernity. However, the plan backfired and received flak from audience around the world. The logo was considered disrespectful to London and the Olympics. At a humungous cost of $800,000, all it got was bad press for its bizarre and edgy design.
Thus, it is essential that companies and designers work in collaboration to comprehend the brand’s vision, identity, and values before a logo is unveiled for the public. Good branding adds a life to a business, while preserving its integrity across channels; it also requires a brand playbook to increase the organization’s market value.
A well-structured brand playbook should have:
- An introduction of your firm
- A summary of the brand playbook
- The brand’s competitive positioning
- The brand’s message
- Target audience
- The brand’s tone and voice
- Some description of color palette and logo
- The brand's visual identity
Before you take your brand global or revamp its identity, invest some time in creating its brand playbook to attract audience and create a buzz.
To help you out, SlideTeam brings ready-made PPT templates to help you design your brand playbook that is relevant to the market and adheres to your brand’s values.
Without further ado, let’s begin!
Template 1: Defining Brand Right PPT Template
Bringing you the first slide of the brand playbook presentation that will help you define your brand. Incorporate this actionable PowerPoint design to showcase the designers and creative heads of your firm’s mission and vision. You can also use this PPT graphic to discuss the purpose that guided the branding. It is a custom-made slide. Download and use it to meet your requirements.
Template 2: Business Needs PowerPoint Slide
This PPT slide provides a brief introduction to your business. It showcases how your organization helps people and fulfils their needs. You can use this content-ready PowerPoint design to highlight your firm’s growth and the purpose of your business.
Template 3: Brand’s Voice and Tone PowerPoint Graphic
Here is another PowerPoint template that connects your brand with your audience. Use this PowerPoint diagram to exhibit the attributes, personality, and tone of your business. Incorporate this PPT diagram to help your designer develop posters, graphics, and messages in a way that speak for your brand. A fine template with timeless value, a download of this product will add spirit to your logo. Click here to get it.
Template 4: Design Element PPT Template
Deploy this well-crafted PPT layout to focus on design elements for a company’s branding. Check the logo design, style, and placement with this PPT template. Emphasize the essential elements and create an attractive design using this flexible PowerPoint slide.
Template 5: Color Guidelines PowerPoint Design
This PPT preset showcases color guidelines to help designers and management decide the hues that gel with the brand. Employ this ready-made PowerPoint template to experiment with several shades, styles, designs, and more. This custom-made PPT preset allows designers to analyze color schemes that suit the brand. Download now!
Template 6: Brand Core Color PPT Slide
Struggling to design a logo that goes with your brand’s personality? Grab this ready-to-use PPT template and create a color palette usage guideline for the designer. This well-structured PowerPoint template is perfect for helping you and your team assess color choices. Use this fully editable PPT graphic and select the shades to maintain brand consistency across channels.
Any presentation you make with this redefining template will open doors to new opportunities. Download now!
Template 7: Typography PowerPoint Template
Here is another well-designed PPT template to help you figure out the fonts to create content for a brand. This PowerPoint slide showcases examples of typographic fonts that are professional and classy. You can add fonts, as per choice, in this custom-made slide to find the best combination that suits your brand. Download now!
Template 8: Visual Identity PowerPoint Slide
Wish to enhance the visual identity of your brand? This PPT slide is your best bet to list the steps to choose the best graphics for your business. Incorporate this ready-made PowerPoint slide and showcase the elements of a perfect picture to your team. Set the image selection guidelines and enhance the brand identity using this well-crafted PowerPoint template. This template is the tool-kit you have been yearning for to make an impact during a presentation. Get it now!
Template 9: Abstract Imagery PPT Graphic
Deploy this another PowerPoint preset to train your team on the illustrations that go best with your brand. Add two-three imagery examples to this slide to make your designers comprehend your requirements. Use this custom-made PPT slide now!
Template 10: General Instructions PowerPoint Slide
This is another vital slide in a brand playbook that exhibits general instructions for the designers and internal team members. Jot down points you want to emphasize. It is a fully editable PowerPoint template to help you add your content per your requirement. Download now!
Branding is an excellent way to get your customers to like your products and services. However, it also requires efforts, planning, proper execution, and a comprehensive brand playbook to ensure your business keeps resonating in the minds and hearts of customers. Thus, download the above templates from our monthly, semi-annual, annual, annual + custom design subscriptions here to cash-in on additional opportunities and increase in business for your company.
P.S. Merging with another company? Explore this exclusive guide featuring M&A playbook templates to ensure a smooth partnership and rapid growth in a marketplace.
