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What does a consumer want in today’s digital age?   Excellent service with freedom to reach out to preferred brands at their convenience. And thus, Domino’s created a tool “Domino’s Anyware” to help its customers place order howsoever and whenever they feel like. This service is made available on all major platforms such as Google […]

Have you ever imagined sharks or business magnates trying to seal the deal with the founder of a scrub? A scrub that we use to clean kitchen utensils and cooktops. Yes, you read it right! Scrub Daddy, one of the most successful products and pitches in the history of the Shark Tank.   The founder […]

#metgala #cannes #mentalhealthawareness #messi #formula1 #mothersday #internationalwomenday and so on……   You may have used some of these hashtags on your social media in solidarity with an event, person, belief or business. This is the beauty and power of social media. In a world that thrives on connections, social media platforms have become the driving […]

Why is there always a queue at Starbucks? Why is it that you never see Hamleys empty? Why is your refrigerator always stocked with Coca-Cola? The short and clear answer, some brands are comfort brands. They do not only offer high-quality products, but they also have a story to tell that engages the audience. These […]

According to full-service digital marketing agency Kraus Marketing, content marketing has immense potential in driving a company’s success.   In today’s technology-enabled era, digital platforms hold significant sway and consumers face an incessant baggage of advertising communications. To break through this clutter and stand out, businesses must discover novel and creative methods to connect with […]

Have you ever been called by your manager to told you that you are weeks late for a campaign launch? Or have you been so immersed in work that you lost track of your time and ended up apologizing to your clients for missing an appointment or deadline? These are common scenarios at a workplace, […]

As a business owner, executive, or leader, you know that success does not come easy. It takes careful planning, hard work, and a little luck. While the role of luck cannot be eliminated totally, excellent businesses work hard to neutralize it as best as they can. In this endeavor, a strategic action plan is critical […]

We do it every day! Craft compelling marketing strategy proposals to showcase our capabilities and win business. Writing a marketing strategy proposal requires a proper outline to exhibit your vision, mission, Unique Selling Point (USP), understanding of a target audience, etc. You pen down 100s of proposals before you get the right one. It is […]

Data breaches causing significant business losses are on the rise, with cyberattacks becoming more sophisticated and damaging. According to a recent IBM Security report, in 2022, the average cost of a single incident of data breach was $4.35 million. The report also found that it took an average of 290 days to detect and contain […]

Are you tired of feeling overwhelmed with your daily tasks and never feeling like you’re making progress towards your long-term goals? A monthly to-do list is the solution to your productivity woes.   Studies show that setting specific, measurable goals increases the likelihood of achieving them. By breaking down your goals into monthly tasks, you […]