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A brand framework is anything and everything that projects your business's image on your prospects i.e. customers, and competitors.
Before delving into a market of established brands or even pioneering ones, business owners need to devise a strategy about how they are going to go about it. From the outward appearance (brand name and logo), to the emotional advertising and the product and service satisfaction delivered at the end, it needs to be planned well.
Moreover, strategization just doesn't stop there. Then comes the post-purchase communication that needs to be the cherry on top. Once all this planning is in place, only then will the company vision be attained and the objectives met satisfactorily.
Let’s look at some of the wonderful examples of Brand Frameworks that our favorite brands have implemented:
- Tesla’s vision statement states: To accelerate the world’s transition to sustainable energy. Aside from dominating the field of Electric Vehicles (EVs) today, by sharing its vision of transitioning into renewable sources of energy, it is winning futuristic audiences and potential investors who have wrapped their heads around the concept.
- TOMS Shoes’ empathetic purpose statement resonates with their philanthropism to provide for the less-privileged with their brand investing 1/3rd of their profits into social causes. Now, wouldn’t a purpose statement like that warm customers’ hearts?
- Brand positioning of companies like Apple and the Chinese-owned MI have successfully placed them as top-tier favorites amongst their respective audiences.
And the list continues.
Some brands discover their USPs, others build it from scratch. In everything they did, market domination, loyal customer base, and a heritage to remember, is what resulted.
If you are making this climb to the top, aiming to build a brand framework that others would refer to, you need us. For sure you need to work on aspects like mission, tagline, brand positioning, etc, yourself. SlideTeam is here to lend you a helping hand in making it impressionable.
Below is a collection of top 10 brand framework templates. Find your areas of work and download your choice of template now!
Template 1: Branding Framework PPT Presentation
Looking to create or revise your brand framework? Presenting this content-ready layout to orient your research toward achieving this goal. It’s time to gather all your brand aspects and align them in a way to achieve the business success you aspire for. This PPT Presentation allows you to analyze existing goals and tactics, to identify key solutions, and the interplay of internal and external factors at play. Graphs and charts will help you arrive at conclusions effectively. Grab this opportunity now!
Template 2: Brand Loyalty Measurement Framework PowerPoint Presentation
Are you strategizing without considering the previous assessments? Avoid this blunder with this PowerPoint Configuration that comprises pyramid diagrams and matrices to understand your preferability and to monitor brand loyalties. Measure visits of target customers, identify their distribution and inclination throughout a given period and then plan your bulls-eye strategies. Download now!
Template 3: Company Branding Framework PowerPoint Presentation
Brand positioning is an important strategy when it comes to devising a brand framework. Use this PowerPoint Design to frame one for your company. Focus on aspects like price, key benefits, value proposition, and target customers with this PPT Slide. Convince your team of your brand’s utility in terms of the tangible and intangible benefits that it has in the market. Even if it is time to cater to other segments, define your repositioning strategies by analyzing your strength and the endorsements of existing products and services. Download Now!
Template 4: Brand Management Framework PPT Layout
Get into the depth of brand framework management with this PPT Diagram Compilation. The content-rich graphs and charts offer the much-needed support in performing a detailed analysis of your framework, to study the various aspects of how elements interact, and look for new means to reform your brand image. Analyze the interplay of people and processes to deduce the ideal brand framework that enhances your organizational value. Deliberate on these factors and share your assessment with the team with this PPT Template.
Template 5: Brand Positioning Framework PowerPoint Presentation
Here is another PPT Layout to study your brand positioning and take measures to improve and expand. Take due consideration of refining the internal and external aspects of this important element of your brand framework. Analyze the demographics, competition, and the purpose of the products you offer to expand and transition into other domains and to earn maximum profits with this PPT Design. Download now!
Template 6: Brand Strategy Framework PowerPoint Presentation
Here is another PowerPoint compilation to ruminate on an ideal brand strategy for your business. Take a look at the competitive landscape while mapping your goals and objectives to achieve market monopoly. Additionally, take heed of your previous performance. Focus on revising your existing pricing strategies and building brand awareness, then move on with the product launch planning. Discuss and plan all these aspects in detail with this PPT Design.
Template 7: Branding Strategy Framework With Goals and Tactics PPT Slide
Address your brand framework on a large scale with this single-slide PPT Template. Gather all your framework essentials like purpose, mission, vision, etc on a single screen and summon the best strategies to make these brand framework elements reflect on the work you do. Discuss with your team the best ways to realize your goals and get started by downloading this PPT Layout now!
Template 8: Brand Strategy Framework Presentation Visuals
Once your brand framework is in place, next it’s time to implement a brand strategy which requires having a framework in place. With this slide identify the core elements namely research, strategy, design, touch point, and assets and elaborate on these parameters. Highlight ways to improve your brand presence using these aspects and get started by downloading it now.
Template 9: Internal Branding Framework With Key Outcomes
Identify the antecedents, internal branding aspects, and outcomes of your brand framework with this PowerPoint Template. This flowchart diagram helps you assort the factors at play when designing an ideal brand framework. Brand orientation together with internal market orientation identifies the first step of this analysis. It must follow a step-by-step approach of analyzing aspects of internal branding such as internal communication, brand leadership, and HR. The interplay of these elements then reveals outcomes that bring about more understanding of the brand, identification, commitment, and brand consumer behavior analysis. Download this PPT Layout to get a ready-made flowchart for your assessments.
Template 10: Brand Positioning Framework PPT Examples
Looking for a creative design to impress the importance of brand positioning? Use this editable Venn diagram template to understand the factors impacting your ideal positioning. These are your unique USPs, the competition that exists, and features that your brand must compete with. Use this overlapping diagram to understand your best case scenario. Download now!
Download these brand framework templates to revise your existing plans of upgrading your business or build one from scratch. Identify your USPs and use them well.
PS: The next part after you have established yourself as a brand is to get people, influencers, and those your prospects look up to review and promote you. Strategize the best ways to do so by showcasing your research with our public relation strategy templates as collated in this guide.
FAQs on Brand framework
What are the ten factors that make up a brand framework?
Brand framework is a summary of how a brand presents itself before its audience and the impact it has on them. The term revolves around 10 parameters namely:
- Brand Purpose: It is the primary objective for which the brand came into being.
- Brand Vision: It encompasses the future that a brand strives to achieve.
- Brand Mission: It signals the goals that the brands that the brand strives for everyday.
- Brand Values: It pertains to the traits/qualities that a brand must uphold in every circumstance.
- Brand Positioning: It is the capacity to recognize one’s brand’s true potential in the market and among a select-range of target customers.
- Brand Personality: It focuses on the ability of a brand to relate to its customers and hereby to endow a human touch to its products and services.
- Brand Voice: It’s the way your communication impacts the customers, the tone and the connectivity it builds with the audience.
- Brand Story: To base your brand around a story that resonates with the crowd everyday is another aspect to the brand framework that can be checked out.
- Brand Heritage: It’s the continuous reminiscence of a brand’s history and therefore years of trust and preference that can also give them an edge over others.
- Brand Tagline: Last, but not the least, your brand tagline is what summarizes your enterprise and sticks to the minds of your audience. Make it count.
What are the different brand marketing strategies that marketers can explore?
Brand strategies have been popularized as a result of a business implementing it successfully. We have identified five different kinds of strategies for you:
- Line Extension Brand Strategy: It revolves around creating a new line of products under the same brand name once a brand acquires enough audience and customer appreciation. It’s example is the simultaneous roll out of Apple’s iPhone 6 and iPhone plus to cater to the audiences need of large and small sized screens.
- Brand Extension Brand Strategy: Here the strategy involves introducing a new brand in the new market after the older one has been widely renowned. An example is Starbucks’ gourmet coffee at home or office with their k-cups.
- New Brand Strategy: Brands that decide to roll out a completely different brand while accounting for the advertising, manufacturing, etc are implementing a new brand strategy. Frito Lays’ creation of new salty treats like Cheetos and Doritos is an example of this brand strategy.
- Flanker Brand Strategy: It is the strategy of aiming at two market segments simultaneously to enjoy maximum benefits. Its example is Apple rolling out iPhone 8 and iPhone X for its low and high end customer base and to thereby increase their revenue.
- Fighter Brand Strategy: Another strategy aimed to combat the market rivals is this. Coca-cola’s Citra aiming to compete with the long-dominated Grapefruit soft drink by Dr. Pepper is an example of this.
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