Creating customer value capture value ppt powerpoint presentation icon design
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Presenting this set of slides with name Creating Customer Value Capture Value Ppt Powerpoint Presentation Icon Design. This is a five stage process. The stages in this process are Creating Customer Value, Business, Management, Marketing, Strategy. This is a completely editable PowerPoint presentation and is available for immediate download. Download now and impress your audience.
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Content of this Powerpoint Presentation
Description:
The image is a PowerPoint slide titled "Creating Customer Value", focusing on strategies to capture value from customers and build customer relationships. It breaks down into five main elements:
1. Understand The Marketplace, Customer Needs And Wants:
Research the marketplace, customer needs, and wants.
Manage marketing information and customer data.
Additional customizable points.
2. Design A Customer Driven Marketing Strategy:
Select customers to serve; segmentation and targeting.
Design a value proposition; differentiation and positioning.
Additional customizable points.
3. Construct An Integrated Marketing Programme:
Product (or service) design and building strong brands.
Pricing and making attractive (distribution).
Promotion; communicate customer value.
Additional customizable points.
4. Build Profitable Relationships And Create Delight:
CRM: Building strong relations with target customers.
PRM: Building strong relations with marketing partners.
Additional customizable points.
5. Capture Value From Customers in Return:
Create customer satisfaction and delight.
Capture customers' lifetime value.
Increase market share and share of customers.
Additional customizable points.
Use Cases:
This strategic framework is applicable across various industries for enhancing customer value and relationships:
1. Retail:
Use: To understand and engage with customers better.
Presenter: Retail Manager.
Audience: Sales and marketing team.
2. Finance:
Use: For designing customer-centric financial products.
Presenter: Financial Advisor.
Audience: Product development team, clients.
3. Healthcare:
Use: To improve patient care through better understanding of needs.
Presenter: Healthcare Administrator.
Audience: Hospital staff, stakeholders.
4. Technology:
Use: To align tech product development with user expectations.
Presenter: Product Manager.
Audience: R&D team, marketing team.
5. Education:
Use: To tailor educational services to learner needs and preferences.
Presenter: Academic Director.
Audience: Educational staff, marketing department.
6. Automotive:
Use: For customer-focused vehicle design and marketing.
Presenter: Brand Manager.
Audience: Design team, sales force.
7. Hospitality:
Use: To enhance guest experiences and service offerings.
Presenter: Hotel Manager.
Audience: Hospitality staff, marketing team.
Creating customer value capture value ppt powerpoint presentation icon design with all 5 slides:
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