Elevating Campaigns Google Ads Training For Marketing Excellence Complete Deck Ppt Sample

Slide 1: This slide introduces Elevating Campaigns: Google Ads Training for Marketing Excellence. State your company name and begin.
Slide 2: This slide states Agenda of the presentation.
Slide 3: This slide shows Table of Content for the presentation.
Slide 4: This slide highlights title for topics that are to be covered next in the template.
Slide 5: The slide depicts profit reduction and high churn due to lack of personalization and online availability, long service time and lack of skilled training.
Slide 6: This slide provides the current scenario of ad campaign performance with specific emphasis on metrics such as conversions, impressions, average cost per click and cost as well as key insights.
Slide 7: This slide highlights title for topics that are to be covered next in the template.
Slide 8: This slide provides gap analysis to identify training needs based on metrics such event planning time, client satisfaction ratings and event execution errors with solutions.
Slide 9: This slide highlights title for topics that are to be covered next in the template.
Slide 10: This slide outlines statistical facts highlighting need to implement Google Ads training in the organisation based on online purchases, PPC campaign, paid ads and direct shopping.
Slide 11: This slide outlines the objectives of Google Ads training program such as set right business objectives, create customer understanding among businesses and create effective ad campaigns.
Slide 12: This slide highlights title for topics that are to be covered next in the template.
Slide 13: This slide outlines overview of Google ads training modules such as keyword research, ad copywriting, targeting options, video ads on YouTube, google shopping ads and ad fraud detection.
Slide 14: This slide provides a monthly timeline highlighting the execution of Google ads training modules for employees starting from January till July.
Slide 15: This slide highlights title for topics that are to be covered next in the template.
Slide 16: This slide provides business objectives to conduct keyword research training, such as improving traffic, selecting suitable keywords and optimizing online marketing strategies.
Slide 17: This slide provides an outline of the keyword research training course for digital marketing employees with details on duration, target audience, training topics and objectives.
Slide 18: This slide outlines a calendar showing webinars organized to conduct keyword research training on topics such as keyword match types and research techniques.
Slide 19: This slide outlines a hands on activity to conduct research on the topic “marketing dashboard,” followed by steps.
Slide 20: This slide outlines major practices undertaken to research keywords such as perform competitor research, categorize keywords, add negative keywords and monitor performance.
Slide 21: This slide highlights title for topics that are to be covered next in the template.
Slide 22: This slide outlines the main objectives of providing ad copywriting training such as increase conversions, generate leads, increase sales, boost website traffic and brand awareness.
Slide 23: This slide provides a training plan for explaining ad copywriting fundamentals to beginners with details on the training topic, modules covered, mode, duration and trainer.
Slide 24: This slide provides an outline of ad copywriting training for social media handles covering details on course provider, instructor, level, duration, key learnings and potential impact.
Slide 25: This slide outlines list of scenarios that can be used by employees to practice creating call to actions such as ecommerce sales, newsletter sign up, stock clearance and service consultation.
Slide 26: This slide highlights title for topics that are to be covered next in the template.
Slide 27: This slide provides business objectives to ads targeting training, such as improving ad relevance, boosting conversion rates and improving user engagement
Slide 28: This slide provides a flowchart highlighting capabilities to be implemented while using Google Ads audience targeting feature which covers segments of Google, data, custom and other options.
Slide 29: This slide outlines details related to display ad targeting training plan such as mode of training, total training hours, audience, training topic and key learnings.
Slide 30: This slide highlights title for topics that are to be covered next in the template.
Slide 31: This slide provides statistical facts outlining the importance of YouTube advertising for businesses such as for brand awareness, CPC, sales, ad views and purchases.
Slide 32: This slide outlines types of advertising formats provided by YouTube such as skippable and non skippable in stream ads, in-feed, bumper, outstream and masthead ads.
Slide 33: This slide provides training modules for creating YouTube video ads to increase conversions. It covers training modules such as audience, videos and campaigns with their impact.
Slide 34: This slide highlights title for topics that are to be covered next in the template.
Slide 35: This slide outlines the main objectives of providing Google shopping ads training such as identify right campaign, launch retail strategy, explain working of shopping ads and show high quality products.
Slide 36: This slide provides an outline of the Google shopping campaign training course for employees with details on course curriculum, format, trainer name and key learnings.
Slide 37: This slide highlights title for topics that are to be covered next in the template.
Slide 38: This slide outlines facts highlighting importance of remarketing training such as personalized ads, cost effective marketing, user engagement, less cart abandonment and increased conversions.
Slide 39: This slide provides an outline of the remarketing course for digital marketing employees with details on course mode, training duration, target audience, topics and objectives.
Slide 40: This slide highlights title for topics that are to be covered next in the template.
Slide 41: This slide provide objectives of conducting ad fraud prevention training such as protecting ad budgets, increasing ROAS, reducing CAC and achieving business targets.
Slide 42: This slide provides a training plan for ad fraud detection techniques such as heuristic rules, statistical analysis and machine learning with details on training sessions and impact.
Slide 43: This slide provides an outline for ad fraud prevention training course with details on course material, fraud prevention measures, description, duration and trainer name.
Slide 44: This slide highlights title for topics that are to be covered next in the template.
Slide 45: This slide provides budget allocation on a quarterly basis on MOOCs course, external trainers, webinars, hands-on activities and training resources for Google ads training program.
Slide 46: This slide highlights title for topics that are to be covered next in the template.
Slide 47: The slide depicts profit reduction and high churn due to lack of personalization and online availability, long service time and lack of skilled training.
Slide 48: This slide provides the current scenario of ad campaign performance with specific emphasis on metrics such as conversions, impressions, average cost per click and cost as well as key insights.
Slide 49: This slide assesses impact on company return on investment after implementing the Google ads training program using investment and saving graphs along with key insights.
Slide 50: This slide highlights title for topics that are to be covered next in the template.
Slide 51: This slide provides a case study for employee training on Google Ads in a B2B business setting with details on challenges faced, program goals, strategies involved and program results.
Slide 52: This slide highlights title for topics that are to be covered next in the template.
Slide 53: This slide provides an introduction to the Google Ads platform for brand growth and marketing, along with its key features.
Slide 54: This slide provides facts highlighting the importance of using Google Ads based on user base, click-through rate, clicks, return on investment, and conversion rates.
Slide 55: This slide contains all the icons used in this presentation.
Slide 56: This slide is titled as Additional Slides for moving forward.
Slide 57: This is a Timeline slide. Show data related to time intervals here.
Slide 58: This slide shows Post It Notes. Post your important notes here.
Slide 59: This slide depicts Venn diagram with text boxes.
Slide 60: This is a Thank You slide with address, contact numbers and email address.