Making Brand Portfolio Work Branding CD V
Brand portfolio strategy entails designing, deploying, and managing multiple brands as a coordinated portfolio of meaning based assets that address the needs of diverse customers in a marketplace and maximize return while minimizing risk. This PowerPoint presentation Making Brand Portfolio Work covers details related to brand portfolio strategy, beginning with a brief introduction to the concept of the brand portfolio, including its benefits, elements, structure, and roles such as flaker brand, cash cow brand, low end, entry level brand, and high end prestige brand. This PPT deck also covers the introduction of brand portfolio strategy, its components, needs, 3Cs, guiding principles, and steps for creating a successful brand portfolio strategy. It also illustrates some common brand portfolio strategies such as a branded house, house of brands, hybrid brand, stages of brand portfolio management, best practices, and a checklist for creating a portfolio strategy. This deck also covers various brand portfolio management steps, such as analyzing customer need states, mapping future profits, and portfolio management through different brand scenarios. The slide of this complete deck also represents the introduction to the concept of brand architecture and its relationship with the brand portfolio. Get to know more by downloading our 100 percentage editable and customizable template, which is also compatible with Google Slides.
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Enthrall your audience with this Making Brand Portfolio Work Powerpoint Presentation Slides Branding CD. Increase your presentation threshold by deploying this well-crafted template. It acts as a great communication tool due to its well-researched content. It also contains stylized icons, graphics, visuals etc, which make it an immediate attention-grabber. Comprising fifty four slides, this complete deck is all you need to get noticed. All the slides and their content can be altered to suit your unique business setting. Not only that, other components and graphics can also be modified to add personal touches to this prefabricated set.
Content of this Powerpoint Presentation
Slide 1: This slide displays the title Making Brand Portfolio Work.
Slide 2: This slide displays the title AGENDA.
Slide 3: This slide exhibit table of content.
Slide 4: This slide exhibit table of content- Brand Portfolio
Slide 5: This slide covers a brief overview of the brand portfolio.
Slide 6: This slide covers the major advantages of using a brand portfolio.
Slide 7: This slide covers six key brand portfolio components such as brand portfolio product-defining roles, portfolio roles, brand scope, brand portfolio structure.
Slide 8: This slide covers significant categories of brand portfolio structure for maximum business growth, such as brand grouping, brand range, and brand hierarchy tree.
Slide 9: This slide showcase table of content that are to be discuss further.
Slide 10: This slide covers significant roles played by brand portfolios such as the flanker brand, cash cow brand, low-end, entry-level brands, and high-end prestige brands.
Slide 11: This slide covers the fighter brand role played by the brand portfolio to gain market share and meet the needs of all consumer segments.
Slide 12: This slide briefly introduces cash cow brands, including revenue-generating mature products.
Slide 13: This slide briefly introduces low-end, entry-level brands adding Low-cost products to the portfolio to attract buyers into the brand family.
Slide 14: This slide briefly introduces a high-end prestige brand supplying high-priced items to instill a sense of prestige in the customer's minds.
Slide 15: This slide showcase table of content that are to be discuss further.
Slide 16: This slide covers a brief overview of brand communication strategy.
Slide 17: This slide covers the fundamental principles of creating an effective brand communication strategy.
Slide 18: This slide covers the requirement for creating a brand portfolio strategy.
Slide 19: This slide covers three major elements of brand portfolio strategy, which are consumers’ price perceptions, quality perceptions.
Slide 20: This slide covers guidelines for creating an effective brand portfolio strategy.
Slide 21: This slide covers the process of creating a successful brand portfolio strategy.
Slide 22: This slide covers main brand portfolio management strategies to organize brands and their offerings.
Slide 23: This slide introduces the brand house strategy for using a single brand across multiple products and categories.
Slide 24: This slide introduces the house of brand strategy for owning several brands in the same category.
Slide 25: This slide introduces the hybrid brand strategy for mixing elements of the branded house and house of brands.
Slide 26: This slide showcase table of content that are to be discuss further.
Slide 27: This slide covers various brand portfolio phases with a management system such as renovation & rationalization, identification of growth opportunities.
Slide 28: This Slide covers various tips for developing a solid brand portfolio.
Slide 29: This slide covers the checklist for developing a compelling brand portfolio strategy.
Slide 30: This slide showcase table of content that are to be discuss further.
Slide 31: This slide covers buyers’ need state analysis to identify what they want and how they want it.
Slide 32: This slide covers a profit pool map illustrating the share of total profits by customer need state analysis.
Slide 33: This slide covers brand portfolio adjustments through various brand scenarios.
Slide 34: This slide showcase table of content that is to be discuss further.
Slide 35: This slide introduces brand architecture which acts as a framework for the interdependence of the brands.
Slide 36: This slide covers a comparison between brand portfolio strategy and brand architecture.
Slide 37: This slide exhibit table of content- Case Study
Slide 38: This slide covers an introduction to coca cola’s brand portfolio and its management strategy.
Slide 39: This slide covers a graphical representation of coca- cola’s revenue contribution from the smallest 200 brands and the biggest 200 brands.
Slide 40: This slide covers the 3 tier brand system of coca cola, which includes categories of brands based on scale and time, such as explorer, challenger, leader, etc.
Slide 41: This slide covers coca cola’ s brand portfolio management strategy, which is to kill the zombies.
Slide 42: This is the icons slide.
Slide 43: This slide presents title for additional slides.
Slide 44: This slide showcase title Brand portfolio management matrix.
Slide 45: This slide showcase title Brand portfolio organizing framework.
Slide 46: This slide shows puzzle for displaying elements of company.
Slide 47: This slide showcase title Magnifying glass.
Slide 48: This slide showcase title Our target.
Slide 49: This slide showcase title Mind map.
Slide 50: This slide display Venn.
Slide 51: This slide exhibit Timeline.
Slide 52: This slide depicts 30-60-90 days plan for projects.
Slide 53: This slide exhibit Idea generation.
Slide 54: This is thank you slide & contains contact details of company like office address, phone no., etc.
Making Brand Portfolio Work Branding CD V with all 59 slides:
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