Mapping Customer Experience Journey With Phygital Approach PPT Sample

Slide 1: This slide highlights the presentation title: Mapping Customer Experience Journey with Phygital Approach.
Slide 2: This slide states Agenda of the presentation.
Slide 3: This slide shows Table of Content for the presentation.
Slide 4: This slide highlights title for topics that are to be covered next in the template.
Slide 5: This slide showcases the critical issues in customer touchpoints across various stages, including confusing displays, uninformed staff, negative reviews, complicated checkouts, order errors, delayed confirmations, leading to overall dissatisfaction.
Slide 6: This slide examines the rising retail customer expectations and associated issues. It outlines key areas, what customers are expecting or doing, and the specific issues, including declines in KPIs, associated with each area.
Slide 7: This slide highlights title for topics that are to be covered next in the template.
Slide 8: This slide examines the role of phygital marketing strategy in overcoming retail challenges. It includes information about areas, how it helps, strategies, and benefits offered.
Slide 9: This slide highlights title for topics that are to be covered next in the template.
Slide 10: This slide presents the strategy to connect digital and physical touchpoints and how digital enhancements can elevate the in-store experience.it maps digital enhancement among customer stage such as product awareness, product consideration, evaluation, decision, etc.
Slide 11: This slide highlights title for topics that are to be covered next in the template.
Slide 12: This slide present an analysis of identified target audience that will help create targeted phygital marketing campaigns. It includes details about aspects such as, demographics, psychographics, behavioral, challenges, and preferences.
Slide 13: This slide presents goals for implementing a phygital marketing strategy to create a seamless, personalized, and immersive customer experience . It includes goals such as, increase sales, conversion and customer engagement.
Slide 14: This slide presents strategies for seamless technology integration across platforms, employees and customers. It includes steps such as, develop comprehensive digital strategy, break down silos, invest in infrastructure, etc.
Slide 15: This slide presents omnichannel strategies to integrate your customers across all channels, with the central objective of engaging audience. It includes tactics such as, unified customer profiles, retail analytics, consistent branding, etc.
Slide 16: This slide presents a comprehensive timeline, budget, and team structure for each stage of the customer journey for enhancing engagement and experience through phygital strategy. It includes stages such as, product awareness, consideration, evaluation, etc.
Slide 17: This slide presents solutions to address common phygital retail challenges faced by business. It includes challenges such as, getting tech right, data privacy & security concerns, online & offline experience integration, and unpredictable customer expectations.
Slide 18: This slide highlights title for topics that are to be covered next in the template.
Slide 19: This slide presents a concise overview of effective retail marketing strategies create memorable shopping experiences that boost brand recognition and customer loyalty. It includes tactics such as in-store displays, print ads, and events.
Slide 20: This slide presents strategies on how retailers can use digital channels to increase product awareness effectively.It include tactics such as, social media ads, search engine results and email newsletter.
Slide 21: This slide highlights title for topics that are to be covered next in the template.
Slide 22: This slide showcases effective in-store retail marketing strategies, highlighting actionable tips on sampling, demos, social proof, and promotions to enhance customer engagement. It includes tactics such as store visits for product demos, asking friends & family for recommendations,.
Slide 23: This slide presents digital retail marketing strategy will enhance user experience and help customers make informed purchase consideration.It includes tactics such as product reviews & comparison on website.
Slide 24: This slide presents a comprehensive calendar outlining our social media marketing campaign designed to foster engagement and discussions among our audience. It includes details about, activity, platform, etc.
Slide 25: This slide highlights title for topics that are to be covered next in the template.
Slide 26: This slide presents offline retail marketing strategies focused on driving customer engagement, building relationships, and enhancing the in-store experience.It includes tactics such as in-store product trials, workshops and consultation with sales staff .
Slide 27: This slide presents interactive webinars to educate potential customers and help evaluate the product better. It includes webinar types such as, product launch, interactive product demos, etc.
Slide 28: This slide showcases the use of VR technology to create immersive environments where customers can interact with products in a virtual space and hence optimize product evaluation stage of customer journey.
Slide 29: This slide highlights title for topics that are to be covered next in the template.
Slide 30: This slide showcases transactional engagement channels to facilitate immediate sales while engaging customers in physical environment. It includes strategies like in-store purchases, phone orders, and kiosks at events to drive engagement and sales.
Slide 31: This slide provides a comprehensive comparison of leading ecommerce platforms, detailing essential features, advantages, disadvantages, and pricing structures to assist businesses in making informed decisions tailored to their unique needs.
Slide 32: This slide presents the features of digital mobile application to help customers in purchase process. It includes features such as, digital wallet, multiple payment options, lucrative deals and offers, push notifications, categories & filters, etc.
Slide 33: This slide presents online chat support options for increased touchpoints with the customer on their purchasing journey. It includes types of support such as, text-based, video live chat, video co-shopping, and chatbots.
Slide 34: This slide highlights title for topics that are to be covered next in the template.
Slide 35: This slide presents physical retail marketing strategies to enhance customer engagement and drive sales.It includes tactics such as printed receipts and thankyou notes in packaging.
Slide 36: This slide helps in implementing digital channels at the purchase confirmation stage to streamline the purchasing experience and drives additional sales. It includes tactics such as email confirmation, SMS notification and digital receipts.
Slide 37: This slide highlights title for topics that are to be covered next in the template.
Slide 38: This slide presents a customer-centric approaches in retail marketing, aiming to improve customer satisfaction, loyalty, and overall business success. It includes tactics such as in-store returns/exchange, customer service hotline and loyalty program benefits.
Slide 39: This slide highlights title for topics that are to be covered next in the template.
Slide 40: This slide presents how retailers can enhance post-purchase experiences using self-service support portals, reducing agent workload, improving customer satisfaction, and driving key metrics like ticket reduction and faster response times.
Slide 41: This slide presents how retailers can use automated loyalty program to update customer and enhance post-purchase experience. It includes uses cases such as, welcome engagement, transaction notifications, personalized offers, and reactivation campaigns.
Slide 42: This slide highlights title for topics that are to be covered next in the template.
Slide 43: This slide analyses the impact of adapting phygital marketing strategy in retail business. It measures improvements such as, customer satisfaction, repeat purchase rates, conversion rates, customer engagement, etc.
Slide 44: This slide measures the return on investment of implementing phygital marketing strategy in driving business results. It tracks KPIs such as CAC, technology investment, AOV, repeat purchase rate under categories cost, revenue and ROI.
Slide 45: This slide highlights title for topics that are to be covered next in the template.
Slide 46: This slide presents examples of leading brands embracing the phygital trend with their retail stores. It include details about aspects such as, brand, segment, brand type, and technology used.
Slide 47: This slide highlights title for topics that are to be covered next in the template.
Slide 48: This slide examines key trends and advancements shaping the future of phygital in retail. It mentions advancements such as, artificial intelligence, blockchain technology, 5G technology, non-fungible tokens, and haptic technology.
Slide 49: This slide contains all the icons used in this presentation.
Slide 50: This slide is titled as Additional Slides for moving forward.
Slide 51: This slide presents Roadmap with additional textboxes.
Slide 52: This slide shows SWOT describing- Strength, Weakness, Opportunity, and Threat.
Slide 53: This is a Thank You slide with address, contact numbers and email address.