Optimizing Ad Campaigns Using In App Advertising Ppt Example

Slide 1: This slide introduces Optimizing Ad Campaigns Using In-app Advertising. State your company name and begin.
Slide 2: This slide states Agenda of the presentation.
Slide 3: This slide shows Table of Content for the presentation.
Slide 4: This slide highlights title for topics that are to be covered next in the template.
Slide 5: The purpose of the following slide is to showcase an overview of the company. It includes various details such as mission, founded, founder, headquarters, industry, and number of employees.
Slide 6: The following slide provides in-depth details of the product of the company. It includes various details such as features, genre, rating, price, and platform.
Slide 7: This slide highlights title for topics that are to be covered next in the template.
Slide 8: The purpose of this slide is to showcase current performance analysis of mobile application KPIs. It includes various KPIs such as average downloads and conversion rate.
Slide 9: The following slide showcases major causes leading to a decline in application downloads. It includes reasons such as inefficient audience targeting, dull ad copies, poor campaign type selection, poor ad-placement, etc.
Slide 10: This slide highlights title for topics that are to be covered next in the template.
Slide 11: The following slide showcases industry statistics to highlight the significance of in-app advertising. It includes stats related to customer retention, video ad spending, smart phone users, mobile data traffic, mobile ads budget, etc.
Slide 12: The following slide showcases the global market size of in-app advertising. It includes a graphical representation of market size throughout the years along with its key insights.
Slide 13: This slide highlights title for topics that are to be covered next in the template.
Slide 14: The purpose of the following slide is to showcase steps involved in planning and execution of in-app advertising campaign. It includes steps such as selecting suitable ad formats, understanding, programmatic ads, prepare for selected ad formats, ad placements, and targeting, budget allocation, and executing campaigns.
Slide 15: This slide highlights title for topics that are to be covered next in the template.
Slide 16: The following slide showcases various types of display ads for in-app ad campaigns to promote applications. It includes various types such as banner ads, native ads, and interstitial ads with splash ads.
Slide 17: The following slide highlights types of video ads for in-app ad campaigns to increase application downloads. It includes various types such as rewarded video ads, Outstream video ads, and interstitial ads with splash ads.
Slide 18: The following slide showcases selected ad formats for in-app ad campaigns. It includes formats such as selected type for display ads, and selected type for video ads.
Slide 19: The following slide showcases best practices to ensure the effectiveness of an in-app advertising campaign. It includes understanding where ads are being placed, selecting banners for reach, maximizing engagement with interactive video ads, and using rewarded video ads.
Slide 20: This slide highlights title for topics that are to be covered next in the template.
Slide 21: The following slide showcases significant components and process flow of programmatic advertisement algorithm. It includes DSP, SSP, and Ad exchange.
Slide 22: The purpose of this slide is to represent the detailed working of programmatic advertising. It includes various stages such as advertiser setup, auction, ad placement, data collection, and optimization.
Slide 23: This slide highlights title for topics that are to be covered next in the template.
Slide 24: The following slide showcases tactics for the preparation process for selected in-app ad formats. It includes steps such as selecting suitable rewards to offer upon engagement, selecting banner styles, and implementing practices to improve revenue for ad campaigns.
Slide 25: This slide highlights title for topics that are to be covered next in the template.
Slide 26: The following slide represents stages involved in an in-app rewarded video advertisement. It includes stages such as the offer, watch time, and the reward.
Slide 27: The following slide showcases tactics to increase rewarded video ad revenue. It includes various methods such as segmenting users, removing latency with progressive loading, conducting A/B testing, and using in-app bidding.
Slide 28: The following slide represents a comparison among rewarded video ad networks to select the most suitable option. It compares based on various parameters such as network, features, benefits, and rating.
Slide 29: The purpose of the following slide showcase suitable rewards for in-app advertising to encourage user engagement. It includes various rewards such as resurrection, in-game currency, level-up easily, and improved experience.
Slide 30: This slide highlights title for topics that are to be covered next in the template.
Slide 31: The following slide showcases key factors to consider for in-app banner ads for effective outcomes. It includes various factors such as using clearly defined frames, using effective standard banner sizes, and using buttons appropriately.
Slide 32: The following slide represents trending banners for in-app ad campaigns to drive more user engagement. It includes expandable banners and interactive banners.
Slide 33: The following slide showcases best practices for banner ads for in-app marketing campaigns. It includes practices such as including a CTA, using high-quality visuals, add brand logo, and using keywords.
Slide 34: This slide highlights title for topics that are to be covered next in the template.
Slide 35: The following slide showcases various factors to consider while placing in-app advertisements for effective outcomes. It includes various factors such as user behavior, screen size and orientation and ad frequency, and duration.
Slide 36: The following slide showcases the selected target audience for in-app advertising campaign. It includes various demographics such as age, gender, location, occupation, income level, education level, mobile device, app usage, interests, and behavior.
Slide 37: This slide highlights title for topics that are to be covered next in the template.
Slide 38: The following slide showcases a comparison of in-app advertising pricing models. It includes various pricing models such as cost per mille, cost per click, cost per action, cost per install, and cost per view.
Slide 39: The following slide showcases budget plan for in-app advertisement campaigns. It includes various parameters such as campaign, campaign type, objective, and allocated budget.
Slide 40: The following slide showcases various tactics to track advertising cost for effective budget management. It includes practices such as setting baseline for budget, keeping track of campaigns, implementing process suitable spending, and adjusting spending based on requirements.
Slide 41: This slide highlights title for topics that are to be covered next in the template.
Slide 42: The following slide showcases the execution plan for in-app advertising campaign. It includes various parameters such as campaign, objectives, campaign type, duration, responsible, and metrics.
Slide 43: The following slide showcases an analysis of various KPIs for in-app advertisement campaigns. It includes KPIs such as cost per thousand impressions, cost per click, click-through rate, cost per install, and conversion rate.
Slide 44: This slide highlights title for topics that are to be covered next in the template.
Slide 45: The following slide showcases the hierarchical structure of the marketing team for in-app ad campaigns. It includes various positions such as CMO, digital advertising specialist, marketing manager, senior marketing specialist, etc.
Slide 46: The following slide showcases a roadmap to achieve efficiency in in-app advertising campaigns. It includes various stages such as selecting suitable ad formats, preparing for selected ad formats, ad placement and targeting, budget allocation, and executing campaigns.
Slide 47: This slide highlights title for topics that are to be covered next in the template.
Slide 48: The following slide showcases impact of executing in-app ad campaigns on application KPIs. It includes various KPIs such as average downloads and average conversion rate, along with key insights.
Slide 49: This slide highlights title for topics that are to be covered next in the template.
Slide 50: The following slide highlights the dashboard to track in-app advertising campaign KPIs. It includes KPIs such as impressions, clicks, conversions, cost, CTR, etc.
Slide 51: The following slide represents KPI dashboard to track the rewarded ads campaign. It includes various KPIs such as impressions, devices, product click, total users, etc.
Slide 52: This slide highlights title for topics that are to be covered next in the template.
Slide 53: The following slide showcases industry example of increasing user base through optimization of in-app campaigns. It includes various elements such as company details, objectives, strategy, and results.
Slide 54: The following slide showcases industry example of building brand awareness through in-app advertising. It includes various elements such as company details, objectives, strategy, and results.
Slide 55: This slide contains all the icons used in this presentation.
Slide 56: This slide is titled as Additional Slides for moving forward.
Slide 57: This is About Us slide to show company specifications etc.
Slide 58: This is an Idea Generation slide to state a new idea or highlight information, specifications, etc.
Slide 59: This is a Timeline slide. Show data related to time intervals here.
Slide 60: This slide showcases Magnifying Glass to highlight information, specifications, etc.
Slide 61: This is Our Target slide. State your targets here.
Slide 62: This slide provides 30 60 90 Days Plan with text boxes.
Slide 63: This slide shows Post It Notes. Post your important notes here.
Slide 64: This slide contains Puzzle with related icons and text.
Slide 65: This is a Comparison slide to state comparison between commodities, entities, etc.
Slide 66: This slide depicts Venn diagram with text boxes.
Slide 67: This is a Thank You slide with address, contact numbers and email address.