Running A Successful Mobile Advertising Campaign To Improve Marketing KPIs

Slide 1: This slide introduces Running a Successful Mobile Advertising Campaign to Improve Marketing KPIs. State your company name and begin.
Slide 2: This is an Agenda slide. State your agendas here.
Slide 3: This slide shows Table of Content for the presentation.
Slide 4: This slide highlights the topics to be covered next.
Slide 5: This slide covers a graphical representation of worldwide mobile ad spending growth.
Slide 6: This slide mentions the comparison of company KPIs with industry standards such as click-through rate (CTR), conversion rate, return on ad spend (ROAS), etc.
Slide 7: This is another slide highlighting the topics to be covered next.
Slide 8: This slide covers major steps for planning and running a mobile advertising campaign.
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Slide 10: This slide showcases various company objectives for a new mobile ad campaign. It includes increasing app downloads, generating new leads, and increasing in-app purchase revenue.
Slide 11: This is another slide highlighting the topics to be covered next.
Slide 12: This slide exhibits a graphical representation of Google Analytics data on website insights broken into different sections, such as age and gender.
Slide 13: This slide covers Facebook Insights, illustrating location demographics for campaign planning and finding a campaign target audience.
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Slide 15: This slide depicts various communication methods to deliver a message to the target audience.
Slide 16: This slide covers tips for choosing a campaign communication strategy.
Slide 17: This is another slide highlighting the topics to be covered next.
Slide 18: This slide provides various techniques for implementing banner advertisements.
Slide 19: This slide covers various categories of native advertisements to display on mobiles. It includes major types such as in-feed ads, search & promoted listings, and content recommendations.
Slide 20: This slide provides major best practices for implementing successful mobile video advertisements.
Slide 21: This slide highlights the topics to be covered next.
Slide 22: This slide represents the major tips for implementing successful mobile advertisements.
Slide 23: This slide covers various techniques for implementing rich mobile media advertisements such as mobile swipe ads, scratch banner ads, and mobile cube ads.
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Slide 25: This slide exhibits various best practices for implementing successful reward advertisements.
Slide 26: This slide mentions various techniques for implementing gaming advertisements such as contextual ads, expandable ads, and advergaming.
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Slide 28: This slide covers various tactics for implementing social media ads on various platforms such as Instagram, Pinterest, and YouTube.
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Slide 30: This slide covers survey results to determine the customer preference for types of mobile ads.
Slide 31: This slide depicts aligning the various ad formats with pre-determined business objectives. It includes ads such as mobile video ads, mobile banner ads, and mobile rich media ads.
Slide 32: This slide highlights the topics to be covered next.
Slide 33: This slide showcases tips for creating successful campaign content. It includes high-quality images, great content, a compelling call to action, campaign relevance, and haptic effects.
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Slide 35: This slide covers tips for choosing an ad creation vendor, such as the vendor's level of experience with video and HTML5 formats, compliance with industry requirements, etc.
Slide 36: This slide provides the marketing vendor details such as company employees, location, average review rating, total reviews, average referral rate, channels, and services.
Slide 37: This is another slide highlighting the topics to be covered next.
Slide 38: This slide mentions the mobile advertisement budget breakdown as per items such as video ads, rich media ads, mobile banner ads, ad creative production, miscellaneous, etc.
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Slide 40: This slide covers best practices for testing mobile adjustments.
Slide 41: This slide depicts mobile advertisement categories, such as in-market and survey testing.
Slide 42: This slide provides the major steps to implement A/B testing, such as reviewing data, creating a hypothesis, designing, testing a variants, segmenting audience, etc.
Slide 43: This is another slide highlighting the topics to be covered next.
Slide 44: This slide compares the company’s before-and-after campaign KPIs, such as click-through rate (CTR), conversion rate, return on ad spend (ROAS), cost per acquisition (CPA), etc.
Slide 45: This slide represents the graphical representation of the clickthrough rate comparison of mobile and web ads, such as video ads, banner ads, and rich media ads.
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Slide 47: This slide covers the KPI dashboard for analyzing mobile campaign results. It includes metrics such as total sessions, pages per session, bounce rate, goal completion, etc.
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Slide 49: This slide mentions success stories of popular brands such as Sephora, M&M, and Ruffles.
Slide 50: This slide shows all the icons included in the presentation.
Slide 51: This slide is titled as Additional Slides for moving forward.
Slide 52: This slide provides Considerations for HTML5 ad production choices.
Slide 53: This slide displays Weekly Timeline with Task Name.
Slide 54: This slide depicts Venn diagram with text boxes.
Slide 55: This is Our Target slide. State your targets here.
Slide 56: This slide contains Puzzle with related icons and text.
Slide 57: This is an Idea Generation slide to state a new idea or highlight information, specifications etc.
Slide 58: This is Our Team slide with names and designation.
Slide 59: This slide displays Mind Map with related imagery.
Slide 60: This is a Comparison slide to state comparison between commodities, entities etc.
Slide 61: This slide shows SWOT describing- Strength, Weakness, Opportunity, and Threat.
Slide 62: This slide shows Post It Notes. Post your important notes here.
Slide 63: This is a Thank You slide with address, contact numbers and email address.