Sales Leads Types Every Salesperson Needs To Know Training Ppt

Slide 1

This slide lists types of leads. The first category is based on interest (warm, or inbound leads and cold, or outbound leads), the second category is based on enrichment (non-enriched leads and enriched leads), and the third category is based on qualification (marketing qualified lead (MQL), sales qualified lead (SQL), product qualified lead (PQL), and service qualified lead.

Slide 2

This slide provides information regarding warm or inbound leads and cold or outbound leads. It highlights that warm or inbound leads are those who expressed an interest in your product/service and found you on their own (for example, they came across your blog and subscribed to your newsletters). An organization generates cold, or outbound leads as a result of its targeting strategy and lead generation tools.

Slide 3

This slide discusses enriched and non-enriched leads. It emphasizes that enriched leads include additional information that can be used for personalization and multi-channel marketing, such as secondary contact information, company name, location, job position, pain points, and so on. Non-enriched leads have limited information, typically comprising of a name, email address, or phone number (one contact method).

Slide 4

This slide defines MQLs as individuals who have interacted with your marketing team but are not yet ready for a sales call. It also mentions a MQL is someone who fills out a landing page form for an offer.

Slide 5

This slide explains SQLs as those who have expressed a clear interest in becoming paying customers. A SQL is someone who fills out a form and asks questions about your product or service.

Slide 6

This slide mentions that PQLs as are people who have used your product and demonstrated an interest in becoming paying customers. PQLs are most commonly used by businesses that provide a free or limited version of their product with the option to upgrade, which is where your sales team comes in. It also states that a PQL is a customer who uses free version of your product but interacts with or enquires about paid features.

Slide 7

This slide defines SQLs as contacts or customers who have expressed an interest in becoming paying customers to your service team. It also mentions that a service qualified lead is a customer who tells their customer service representative that they want to upgrade their product subscription; at this point, the customer service representative will up-level the customer to the appropriate sales representative.