Social media marketing strategy for insurance company

Honestly, start with figuring out what you actually want - brand awareness, leads, whatever. Then get super specific about who you're talking to. I can't stress this enough: don't try to be on every platform at once, you'll burn out fast. Pick maybe 2-3 max. Post stuff that's genuinely helpful, not just promotional garbage. Engagement is everything - actually respond to comments and DMs. The analytics part is boring but necessary because you need to see what's flopping. Build everything around those initial goals though, that's your north star.

Look at your current website analytics first - super telling for demographics and behavior stuff. Check out who's following your competitors too, that's always eye-opening. Social listening tools are honestly worth the investment for catching industry conversations you'd miss otherwise. Build detailed personas from all this: ages, locations, pain points, preferred platforms. Oh and definitely test as you go because people will surprise you every time. Pick one platform to really figure out before you spread yourself thin everywhere else. The data might show your audience isn't where you think they are.

Oh totally! Videos crush everything else - like 2-3x better engagement because people can't just scroll past them as easily. Static images work great too if they're actually interesting or tell some kind of story. Text posts? They're tough unless you're already famous or writing something really compelling. Carousels are doing super well lately too, which is kinda random but whatever works, right? Really depends on your audience though - what works on Instagram might flop on LinkedIn. I'd just try different stuff for a few weeks and check your analytics. Numbers don't lie, and you'll figure out what actually resonates with your people pretty quick.

Honestly, aim for 1-2 posts daily but don't stress too much about it. Facebook and LinkedIn are chill with maybe 3-5 posts weekly. Twitter's different though - people scroll constantly so you can post way more. TikTok's honestly exhausting because everyone expects nonstop content. Instagram works well with 4-7 posts per week. Here's the thing - being consistent matters way more than posting constantly. Your followers need to know when you'll show up. I'd start with whatever you can actually stick to without burning out, then check your engagement numbers after a few weeks to see what's clicking with your audience.

Honestly, start with engagement stuff - likes, comments, shares, saves. That shows if people actually care about what you're posting. Reach and impressions are good too since they tell you how many people saw your content. But here's the thing - don't get obsessed with follower count (total vanity metric). Focus on the business metrics that matter: click-through rates, leads, actual conversions. I made this mistake early on and wasted so much time chasing followers who never bought anything. Pick maybe 3-5 metrics max and stick with those consistently.

Honestly, pick trending hashtags that actually make sense for your brand. Don't just throw