Steps For Creating A Successful Product Positioning Plan Powerpoint Presentation Slides Strategy CD V
A positioning strategy, also known as a market or brand positioning plan, is a marketing strategy focusing on differentiating one brand from others. It aims to affect customer perception by clearly expressing a brands competitive advantage. Check out our efficiently designed presentation on Steps for creating a successful product positioning plan. It introduces product positioning in the market, needs, and core elements of product positioning strategy. This PPT also includes the various types of product positioning based on price, quality, competitor, application, and product characteristics. Moreover, This presentation highlights the significant steps in developing an effective positioning strategy, such as understanding the customer, market, product assessment, identifying communication channels, and creating a product positioning statement. This deck also covers a separate section for the positioning statement, which includes an introduction to the brand positioning statement and brand ladder, example, statement framework, point of difference, customer end benefits, etc. At last, It includes positioning strategy and mind map of various brands such as Coca-Cola, Nike, Starbucks, And Apple. Get to know more by downloading our 100 percent editable and customizable strategy template, which is also compatible with google slides.
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Deliver this complete deck to your team members and other collaborators. Encompassed with stylized slides presenting various concepts, this Steps For Creating A Successful Product Positioning Plan Strategy CD is the best tool you can utilize. Personalize its content and graphics to make it unique and thought-provoking. All the sixty three slides are editable and modifiable, so feel free to adjust them to your business setting. The font, color, and other components also come in an editable format making this PPT design the best choice for your next presentation. So, download now.
Content of this Powerpoint Presentation
Slide 1: This slide introduces Steps for Creating a Successful Product Positioning. State your company name and begin.
Slide 2: This slide states Agenda of the presentation.
Slide 3: This slide presents Table of Content for the presentation.
Slide 4: This slide highlights title for topics that are to be covered next in the template.
Slide 5: This slide covers the meaning of product positioning for better product perception.
Slide 6: This slide displays the benefits of product position to the organization.
Slide 7: This slide represents Product positioning strategy canvas with core elements.
Slide 8: This slide highlights title for topics that are to be covered next in the template.
Slide 9: This slide showcases Price-based product positioning strategy.
Slide 10: This slide shows Quality-based product positioning strategy.
Slide 11: This slide presents Competitor-based product positioning strategy.
Slide 12: This slide displays Application-based product positioning strategy.
Slide 13: This slide represents Product characteristics-based positioning strategy.
Slide 14: This slide highlights title for topics that are to be covered next in the template.
Slide 15: This slide showcases Creating an Effective Product Positioning Strategy.
Slide 16: This slide shows Understanding target audience for product positioning.
Slide 17: This slide presents Buyer persona for understanding target audience.
Slide 18: This slide displays Market analysis for understanding competitor strategy.
Slide 19: This slide represents Competitor analysis for understanding competitor strategy.
Slide 20: This slide showcases SWOT analysis for company’s product assessment.
Slide 21: This slide shows Identify the best communications channels.
Slide 22: This slide presents Creating an effective product positioning statement.
Slide 23: This slide displays Effective positioning strategy for product differentiation.
Slide 24: This slide covers the benefits of a product positioning statement.
Slide 25: This slide represents Understanding the Brand Ladder for building effective positioning statement.
Slide 26: This slide showcases Volvo company’s example of positioning statement.
Slide 27: This slide shows Positioning Statement Framework for product differentiation.
Slide 28: This slide presents Defining the target audience for creating effective positioning statement.
Slide 29: This slide displays Describe business category with creative positioning statement.
Slide 30: This slide represents Create point of difference with positioning statement.
Slide 31: This slide showcases Describe customer end benefit in positioning statement.
Slide 32: This slide shows Examples of potent proof points.
Slide 33: This slide presents Guidelines for building effective positioning statements.
Slide 34: This slide displays Effective positioning strategy for product differentiation.
Slide 35: This slide represents Coca-Cola’s market positioning statement and strategy.
Slide 36: This slide showcases Coca-Cola mind map for understanding company’s marketing approach.
Slide 37: This slide shows Starbucks’ market positioning strategy with customer pain points.
Slide 38: This slide presents Starbucks mind map for understanding company’s marketing approach.
Slide 39: This slide displays Nike’s market positioning strategy with customer pain points.
Slide 40: This slide represents Nike mind map for understanding company’s marketing approach.
Slide 41: This slide showcases Apple’s positioning strategy with attributing factors.
Slide 42: This slide shows Apple mind map for understanding company’s marketing approach.
Slide 43: This slide presents Effective positioning strategy for product differentiation.
Slide 44: This slide displays Perceptual positioning map for identifying competitive advantages.
Slide 45: This slide represents Type of perceptual positioning map- competing products.
Slide 46: This slide showcases Type of perceptual positioning map- ideal points and clusters.
Slide 47: This slide shows Type of perceptual positioning map- competing products with ideal vectors.
Slide 48: This slide presents Effective positioning strategy for product differentiation.
Slide 49: This slide displays Positioning errors that the companies must avoid.
Slide 50: This slide represents Checklist for building effective brand positioning strategy.
Slide 51: This slide contains all the icons used in this presentation.
Slide 52: This slide is titled as Additional Slides for moving forward.
Slide 53: This slide showcases Criteria to be considered for building effective positioning strategy.
Slide 54: This slide provides 30 60 90 Days Plan with text boxes.
Slide 55: This is Our Mission slide with related imagery and text.
Slide 56: This slide shows Post It Notes. Post your important notes here.
Slide 57: This is Our Team slide with names and designation.
Slide 58: This slide describes Line chart with two products comparison.
Slide 59: This slide showcases Magnifying Glass to highlight information, specifications etc
Slide 60: This slide shows Roadmap for process flow.
Slide 61: This is a Financial slide. Show your finance related stuff here.
Slide 62: This is an Idea Generation slide to state a new idea or highlight information, specifications etc.
Slide 63: This is a Thank You slide with address, contact numbers and email address.
Steps For Creating A Successful Product Positioning Plan Powerpoint Presentation Slides Strategy CD V with all 68 slides:
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