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Search Engine Optimisation (SEO) reports are a great way to put an end to guesswork and improve the quality of information based on which marketing decisions are made.   Actionable data from your team’s analysis of an SEO report is critical, especially for the decision-makers at the top rung of the organization.   Check out […]

Customer lifecycle marketing is a framework that can help you create a strategy to retain your customers.   With the rise in competition within the marketplace, customer loyalty and retention have become critical factors to success.   Customer lifecycle marketing helps you turn your casual prospects into regular customers and ultimately loyal advocates who will […]

In today’s amphetamine world, with countless media channels, news delivery is expected at lightning-fast speed.   Editors, journalists, and agencies are always under constant pressure to deliver and release stories to keep the collective head above the water.    As added pressure, ethical protocols of reliable journalism have become the Achilles’ heel for news media […]

If there’s one thing you should know about planning and investing in the cryptocurrency business, it’s that you are sure to be white-knuckled.    In the cryptocurrency ecosystem, values fluctuate by seconds — sometimes dramatically— driven by hypothesis, educated guesses, hype, and even impulse reactions of Elon Musk!   In the pursuit of ‘rags to […]

“Demand generation requires a complex strategy!” — this is a hardwired mentality common among marketers! Employing demand generation plans for creating a sales pipeline and revenue expansion are two distinct outcomes that every business pursues.   However, creating an actionable demand generation plan is not easy. Why is that so?   In the marketing ecosystem, […]

La transformación digital en un marco ágil escalado significa cambios en diferentes niveles de la organización. Revisar la experiencia del cliente a través de la innovación digital requiere un desarrollo de software dinámico y flexible, ya que responde a las últimas tendencias del mercado.   Escalar ágilmente al nivel empresarial es una manzana de la […]

The modern customer, across all business segments, is choosy and finicky. Research tells us that he/she peruses no less than ten sources of information before making the call on the purchase decision. What will also be considerably shocking to store managers is that 42% of in-store shoppers browse and search for information on the product […]

“Torture the data, and it will confess to anything.” — Ronald Coase    via GIPHY   Over the past few years, the power of visual and data communication has grown exponentially. It’s not just a nice-to-have skill now; rather, it’s a prerequisite for all!   Data visualization and visual information design play an essential […]

Whenever an employee visits managers, they often demand analytical and quantitative data that supports the idea they are presenting.    Hence, it is no surprise that data-driven culture forms the foundation for making informed decisions. However, not every decision should be a by-product of cold numbers. It is essential to remember that you are dealing […]

There are various phases in the business where you may experience stagnancy. They may come in nuances like sales following a sine-wave pattern, making it tough to find and onboard good employees. Thus making you feel caught up in a rut.    So how do you navigate through this endless loop? With business recommendations slides, […]