The importance of conducting fair and just clinical trials is undeniable and ever-present. The clinical trial is a reflection of the trust between patients and their reliance on medicines. It is also the best way to ensure that every patient trusts the cure and takes the required steps for better...

“Data is the new oil.” You may have come across the above quote, but is it true and effective? Let’s understand using an example. Imagine a brand tries to market its business on multiple social media platforms. The posts go live daily, but the brand fails to track mentions, trends...

When a manufacturing plant faces issues and breakdowns in production, owners will weigh the option of installing new equipment and machinery. However, this solution does not guarantee a reduction in breakdowns and costs. This is because the issues may not always stem from technology; instead, they can be due to...

Imagine a port where millions of kilograms of cargo are loaded and unloaded daily. Amidst such bustling activity, illicit consignments can easily hide. This is, of course, true if there isn’t the right cargo scanning system in place, leading to the smuggling of such items right under the noses of...

The world of cryptocurrency was still new and developing when Coinbase first touched the market in 2012. Many doubted the future potential of Bitcoin and other cryptocurrencies, but the developers of Coinbase managed to transform it into a secure and user-friendly cryptocurrency trading platform. Even today, Coinbase has managed to...

When Snapchat first came into the market, it was nothing but a simple photo sharing platform. However, now it's more than just that. Today, Snapchat is a global social networking pitch powerhouse that has the eyes of the investors. This is because Snapchat is shaping how users engage online via...

Ancient remedies, herbs, and more have been the inspiration for many medicines. Let’s take the example of aspirin. The inspiration behind it is the ancient use of willow bark. For centuries, ancient apothecaries, doctors, and healers used willow bark as a cure for headaches, body aches, and other kinds of...

An already well-established brand tried to start a new line of business. The brand had everything that was required for the new business: a stable and reliable idea, a highly motivated team, and just the right funding to start. However, the brand faced multiple issues while starting the new business...

About a year ago, a medium-sized marketing company was struggling to manage its diverse departments and teams. Although all teams had individual action plans and tasks, confusion and chaos prevailed and deadlines were missed. However, things looked up when the management presented a simple yet well-structured business proposal document. The...

A chill went down the spine of analysts in a data management firm when stakeholders asked for data related to a client that had been associated with the business for 13 years. The data was present in the database, but analysts could not figure out where. Additionally, outdated servers, forgotten...