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Even as the digital era appears to be all video and audio, text-based Email Marketing remains one of the most cost-effective and powerful methods for direct marketing communication. This classic marketing approach has kept its reputation as a marketing hero and delivers the greatest Return on Investment (RoI) among all marketing platforms. Prospects and existing customers are known to read and follow through on any Call-To-Action your email that your email might espouse and inform them about.
According to a Data & Marketing Association study, email marketing’s value is increasing. For every dollar spent on email marketing, the return is $57, an increase of $13 (30%), compared with the previous version of the study. You’d be hard-pushed to match these results with other marketing strategies.
To achieve this level of RoI, every email marketer must pay attention to, and track how customers respond to their campaigns. This tracking is possible with a well-organized email marketing reporting template.
Why Do You Need an Email Marketing Reporting Template?
If you don’t track your marketing activity, you won't be able to show its efficacy. You won't know how many people opened or read your most recent email, and you won't know if anyone visited your website, redeemed an offer, or made a purchase. These factors aren't "nice to know"; they're "need to know" information.
When it comes to client email marketing campaigns, agencies require a method for reporting on the progress. Our templates give you a clearer understanding of performance; this also tells you what needs to be done to maximize your campaign’s RoI. Instead of manually collecting this data, adopting an email metrics report template is a faster and more effective option. You can generate a clear and easy-to-understand report for your clients in minutes. This way, you can keep up with your marketing ideas and objectives and contribute to developing your credibility, a priceless asset.
Email Marketing Reporting Templates
If, as a marketer, you are keen on enhancing the effectiveness of your email channel, we have a solution to offer. This blog contains email marketing reporting template samples to help streamline your business approach and marketing strategy. These PowerPoint templates that are in form of one-pagers and slides are customizable and easy to download.
Let’s get exploring!
Template 1: One-page Email Marketing Quarterly Report
Presenting this full-fledged email marketing report sample with segments and variables. This one-pager makes it easy to document the performance of your campaigns, with quarterly highlights, growth metrics, essential facts, and figures. The black-and-yellow theme gives it an appealing and informative visual, making it easy to spot relevant data at just a glance. Download this template now to get started on analyzing your email marketing efforts.
Template 2: Email Marketing Worksheet Report
This marketing worksheet summarizes and displays email strategies’ objectives, metrics, and success. It also gives you a picture of which marketing tactics yield results and the challenges that your email marketing faces. With this PowerPoint template, you can represent data through bar graphs and check areas where there’s room for improvement.
Template 3: One-page Email Performance Report
Here's a consolidated report highlighting the email marketing status and performance of your campaigns. It includes all essential parameters on email performance, such as open rate, click rate, unsubscribe rate, and bounce rate. It also gives a statistical overview of email campaigns’ growth rate with engagement, automation, and mobile email data. Download it for tracking many campaigns at once.
Template 4: One-page Yearly Email Marketing Report
This PPT framework is ideal if you want to track website and email responses over the year. It includes Key Performance Indicators (KPIs) such as open rate and click-through rate. It also lets you represent the follower growth, highest engagement rate, the number of likes, and comments made on media posts. Download it today to give the best possible report to your managers and clients.
Template 5: Email Campaign Performance Report
If you're looking for a way to track the performance of your email campaigns, this PPT template is for you. It segments every parameter making it easy to track KPIs, along with spam, transactions, and revenue. Its color-coded design makes it easy to identify which campaigns are performing well and others that need improvement. Grab this template now to get better control of your email marketing.
Template 6: Email Marketing Repot Pie-chart
Consider using this design if you want to give just a basic report to your management and don’t require to include additional criteria. This 3D pie-chart will help you focus on open rate, bounces, unopened emails, and click rate analytics. This slide with camouflaged hues is professional and eye-catching. Get it today for quick reporting.
Template 7: Email Marketing Analytics Report
Here’s a PowerPoint template to help you create funnel diagrams and bar graphs in your reports. You can use this funnel diagram to evaluate campaign conversion, starting with emails sent, eliminating duplicate clicks, and so on. A bar graph is also included to show the percentage of users who visited the site and how many links they clicked. This convenient PPT framework also includes hard and soft bounce rates.
Template 8: Email Marketing Quarterly Project Report
Keep your email campaign performance on track with this handy quarterly performance report template. Plug in your data on essential KPIs, and you're good to go. The clear layout makes it easy for anyone to understand, while the separate colors and icons for each criterion give your data a more professional look. Grab the template now and save yourself time.
Template 9: Email Marketing Report with Digital Platforms
Give your report a dashboard appearance using this PowerPoint template that gives an overview of complete email channels and campaigns. It showcases sessions, duration, percentage change, bounce rate, and goal completion. It also includes the session curve and bar diagram to analyze the data at a mere glance.
Template 10: Basic Email Report Sample
Presenting a simple idea to prepare an email campaign report based on just the essential parameters such as traffic, subscriptions, conversions, etc. It includes three columns, i.e., data for the current period, the last period, and the change. It will assist you in calculating the performance of your campaigns and finding out which KPI you need to improve. Grab it today!
An effective email marketing campaign may save you money on overall marketing, produce repeat business, generate leads, increase customer loyalty, and boost sales. Tracking and evaluating your email marketing data is, thus, critical to ensuring that your marketing activities are successful.
Now that you know how to create an email marketing report for a number of scenarios and purposes, bring your knowledge into practice and download your favorite PowerPoint templates to get started. Your clients will love your wonderful, easy-on-the-eye reporting style.
Want to get a customized template for email marketing reports? Contact our Design Services team here.
P.S. If you are looking for Google Analytics dashboard templates for easy reporting, here’s a handy guide with exclusive, original samples.
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