Title Tag Its Importance And Best Practices For SEO Edu Ppt


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Slide 1

This slide covers details on title tag. It also depicts that a title tag is an HTML element that defines a webpage title usability, SEO, and social sharing. 

Instructor's Notes:

Search Engine Result Pages

  • With a few exceptions, the title tag defines its display title in SERPs and is a search visitor's initial impression of any site
  • Even if the website doesn’t rank on the top, a strong title can ensure better CTR (Click Through Rate)

Web Browsers

  • The title tag is also shown at the top of the web browser and works as a placeholder, which is especially useful for those who have many browser tabs open
  • Titles that are Unique and easy to identify, with relevant keywords at the top, help the readers not to lose sight of the content

Social networks

  • When users share a page, some external websites, particularly social networks, will utilize the title tag to determine what to display
  • Certain social networks (such as Facebook and Twitter) have specific meta tags that allow users to specify titles that differ from their primary title tag
  • This allows users to optimize for each network and give lengthier titles when and where they are helpful

Optimal title length for title tag

  • Google typically displays the first 50–60 characters of a title tag
  • Keep titles under 60 characters this is how 90% of the titles will display properly
  • There is no specific character limit because characters can vary in width, and Google's display titles are currently limited to 600 pixels

Slide 2

This slide covers importance of Title Tag for SEO. It also depicts that Meta title tags play an important role in assisting search engines for understanding what website is all about.

Instructor's Notes:

It is the first thing someone sees while searching:

  • People may overlook the content, or skip the meta description. However, when people conduct a Google search, they check the title tag to decide if they want to click or not

Title tags are a ranking factor: The title tag signals correlate with rankings

  • The title tag impacts the results more than any other element that appears in the SERPs
  • Title tags continue to have an impact on click-through rate

A mix of science and psychology:

  • It is a crucial touchpoint to attract visitors to click
  • Title tags, with the proper Keywords, can spark a user’s interest in visiting your webpage

Title tags are easy to test:

  • Changing the title tag and testing it for effectiveness is easy, quick and reversible
  • Just modify the title tag, go to Google Search Console, recrawl, and reindex the URL, and you will see the changes in Google search results in minutes
  • SEOs can evaluate the performance of these changes over the next several days
  • If you are not satisfied with the results, you can undo the changes quickly and revert back to the old version

Slide 3

This slide covers some crucial tips for improving title tags for search engine and usability goals such as length of the title, SEO keywords, unique title, brand name, and customer- oriented writing.

Instructor's Notes:

Watch title length

  • If the title is too long, search engines may chop it off with an ellipsis ("...") and omit essential terms. Titles should be no more than 60 characters long. The exact limit is a little more complex and is dependent on a 600-pixel container
  • Some characters naturally take up more space than others. Uppercase "W" characters are broader than lowercase I or "t" characters
  • Titles in ALL CAPS should be avoided. They may be challenging to read for the visitors and limit the number of characters Google will display
  • In some situations, especially social sharing, longer titles may perform better. While it's essential to know how website titles appear in search results, there are no penalties for having a lengthy title

Don't overdo SEO keywords

  • While there is no penalty built into Google's algorithm for long titles, it can cause issues if the user starts stuffing the title with keywords in a way that causes a poor user experience
  • Example of a poor title tag: Buy Widgets, Best Widgets, Cheap Widgets, Widgets for Sale
  • Avoid titles that are merely a bunch of keywords or repeatedly use variations of the exact phrase
  • These titles are unsuitable for users and may get de-ranked by the search engines
  • Search engines recognize keyword variations, so stuffing every variant into a title is both useless and harmful

Give every page a unique title

  • Unique titles indicate search engines that the material is unique and exciting, and they also increase click-through rates
  • On a site with hundreds or thousands of pages, it may appear challenging to generate a unique title for each one. Still, current CMS and code-based templates should allow developers to at least build data-driven, unique titles for the key pages
  • Avoid using default names such as "Home" or "New Page" - these titles may lead Google to believe that users have duplicate content on their site (or even across other sites on the web)
  • These names nearly always harm click-through rates. Consider how likely you are to click on a page labeled "Untitled" versus "Product Page"

Put important keywords first

  • Keywords at the start of a title tag may have a more significant influence on search rankings
  • People will scan only the first two words of a headline and decide whether they want to visit the webpage or not

Take advantage of your brand

  • If you have a well-known brand, including it in the headlines may increase click-through rates
  • Google may also automatically add the brand to the display titles, so be aware of how the search results are displayed

Write for your customers

  • While title tags are crucial for SEO, keep in mind that the primary goal is to attract clicks from well-targeted visitors who are likely to find the content helpful
  • While writing title tags, it's critical to consider the overall user experience
  • The title tag is the first touchpoint that a new visitor makes with your brand. Make sure that the messaging is accurate and positive

Slide 4

This slide covers dos and don'ts of the title tag such as Use clear, concise & informative language that readers can quickly process and avoid using same keywords over and over or inappropriately etc.

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