Comprehensive training curriculum on seo search engine optimization edu ppt


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Complete Curriculum

  • SEO Definition
  • Traditional vs Modern SEO
  • Importance of SEO
  • SEO Statistics
  • What is a Search Engine?
  • Search Engine: Users
  • Search Engine: Market Share
  • Search Engine Working: Crawling, Indexing, and Ranking
  • Search Engine Working Illustration
  • Organic vs Paid Search
  • SEO Career Path
  • SEO Certifications
  • Key Takeaways
  • SEO Classification: Techniques
  • On-Page SEO
  • Off-Page SEO
  • On-Page vs Off-Page SEO
  • Technical SEO
  • Local SEO
  • SEO Classification: Ethical Practices
  • White Hat SEO
  • Black Hat SEO
  • Grey Hat SEO
  • White Hat SEO vs Black Hat SEO vs Grey Hat SEO
  • Domain and Page Authority in SEO
  • Significance
  • Impacting Factors and Measurement
  • Techniques to Build Domain and Page Authority
  • Key Takeaways
  • Let’s Discuss
  • Let’s Test What We Have Learnt
  • Keyword Definition
  • Significance of Keyword Research
  • Keyword Selection Factors
  • Keyword Classification
  • Broad Keywords
  • Long Tail Keywords
  • Comparison
  • Search Volume and Conversion Rate
  • Strategy to Conduct Effective Keyword Research
  • Keyword Density and its Relevance
  • LSI Keywords and their Importance
  • Dos and Don’ts of Keyword Research
  • Hands-On Learning Activity: Keyword Research
  • Key Takeaways
  • Let’s Discuss
  • Let’s Test What We Have Learnt
  • Defining On-Page Optimization
  • On-Page Ranking Factors
  • On-Site SEO Fundamentals
    • Meta Tags
    • Title Tags
    • Meta Descriptions
    • Alt Tags
    • Header Tags
    • Sitemaps
    • txt
    • Domain Name
    • URLs
    • Canonicalization
    • Duplicate Content
    • RSS Feed Creation
    • Internal Link Building
  • Breadcrumb Optimization
  • On-Page SEO dos and don’ts
  • Key Takeaways
  • Let’s Discuss
  • Let’s Test What We Have Learnt
  • What is Google Search Console (Formerly Webmasters) and it used for?
  • Beginning to use the Google Search Console (Formerly Google Webmaster Tools)
  • Checking search performance of your pages with the Google Search Console
  • Performance Tab
  • Performance Metrics
  • Chart & Table
  • By Property Vs By Page
  • Performance Dimensions
  • Dimensions and Filters
  • Pages
  • Search Type
  • Additional Report Filtering Tab
  • How to Analyze Performance Data
  • User experience section of Google Search Console
    • Understand Page Experience in Google Search Results
    • Page Experience Signals
  • Site Speed and Mobile Usability
  • Mobile Usability Report
  • About the Data
  • Prioritize and Fix Issues
  • Mobile-Friendly Test Tool
  • Mobile-Usability Errors
  • Site Crawling, Indexing, Accessibility
  • About Crawling, Indexing, Accessibility and Why are they Important?
  • Manage sitemaps using the Sitemaps report
  • How to Submit a Sitemap in Google Search Console
  • Duplicate Content
    • Ways of dealing with thin or bad content and what's really duplicate
    • Finding pages to improve or delete by using the Google Search Console
    • Identifying and getting rid of bad pages: URL inspection tool
  • Key Takeaways
  • Let’s Discuss
  • Let’s Test What We Have Learnt
  • Introduction to Off-Page SEO
  • What is Off-Page SEO
  • Significance
  • Off-Page Optimization Techniques
  • Authoritative Factors
  • Links in Off-Page SEO
  • Links Classification: Internal, External and Backlinks
  • E-A-T Approach
  • Characteristics of Quality Links
  • Link Building in Off-Page SEO
  • Link Building Principles
  • Anchor Text
  • Link Equity
  • Follow vs No Follow
  • Mistakes to avoid
  • Useful Tools
  • Disowning Toxic Backlinks
  • Toxicity contributing Factors & Negative Impact
  • Major Sources
  • Removal Process
  • Other Off-Page Strategies
  • Brand Mentions and Citations
  • Guest Blogging
  • Social Networking
  • Press Release Posting
  • Social Bookmarking
  • Classified Submissions
  • Content Sharing
  • Key Takeaways
  • Let’s Discuss
  • Let’s Test What We Have Learnt

SEO for Travel Industry

  • Why is Travel SEO so important?
  • Getting more leads from search engines
  • It leads to increased brand awareness
  • Wider Market Reach and Bringing Traffic that Converts
  • Reasons Why SEO for the Travel Industry Differs from other Industries
  • SEO Strategies
  • Local SEO
  • Homepage SEO
  • SEO for Categories and TAG Pages (Destination Pages)
  • SEO for Property Pages
    • User Reviews and Rich Snippets
  • Technical SEO
  • Social SEO
  • Link Building
  • Blogging and the importance of a travel blog
    • What can you post in your travel blog?
  • Spy on your Competitors
  • Travel SEO most important tips
  • Travel SEO Common mistakes

SEO for IT Industry

  • Why is SEO For IT and Technology Companies Unique?
  • Tech Companies that Build 7-figure In IT Sector with SEO
  • SEO Mindset in IT Companies
  • SEO For IT and Technology Companies
  • IT Companies’ Goals for SEO
  • Ranking signals
  • Optimizing Your Content
  • Proper UX Practices
  • Keyword Optimizations
  • On-page Technical SEO
  • Rich Snippet
  • Link Profile
  • Voice SEO
  • Social Media
  • Evaluation and Improvements

SEO for Healthcare Industry

  • What Does Search Engine Optimization Do for healthcare Practice?
  • Why is SEO Extremely Important for the Healthcare Business?
  • SEO strategies that will prove benefit for a healthcare website
  • Competitor Analysis
  • Medical Keyword Research
  • High-Quality Content
  • Link Building and Quality Backlinks
  • Local SEO
  • Website Speed & Mobile Use Optimization
  • Images and Video Optimization
  • Healthcare SEO Checklist
  • Dos and Don'ts

SEO for Education

  • What is SEO for Educational Websites?
  • SEO Components for educational websites
  • SEO Strategies
  • Optimizing Content for SEO in Higher Education
  • The Role of Links in SEO for Higher Education
  • Technical SEO: Improving Your School’s Website Performance
  • Local SEO for Schools
  • Multilingual SEO for International Student Recruitment
  • Mobile SEO for Schools
  • How To Make Mobile Site SEO-Friendly
  • Proper Navigation
  • Optimizing Your Site for Voice Search
  • Monitoring SEO for Schools
  • Introduction to SEO Audit
  • Benefits of SEO Audit
  • SEO Audit Factors
  • Backend Factors
  • Frontend Factors
  • SEO Audit Areas
  • Technical SEO Audit
  • On-Page SEO Audit
  • Off-Page SEO Audit
  • Technical SEO Audit Factors
  • Sitemaps
  • txt
  • Site Errors
  • URLs Errors
  • Bloated CSS & JavaScript Files
  • SSL Certificate
  • Page Speed
  • Mobile Optimization
  • On-Page SEO Audit Factors
  • Title Tags
  • Meta Description Tags
  • Heading (H1 to H6)
  • Content Duplication
  • Image Optimization
  • Off-Page SEO Audit Factors
  • Internal and External Links
  • Backlinks
  • Anchor Text
  • Social Media Integration
  • Checklist for SEO Audit
  • Sample Report for SEO Audit
  • SEO Analytics and Associated Benefits
  • Tools to Perform SEO Analytics
  • Google Analytics Tool
  • Major SEO Metrics
  • Organic Traffic
  • Page Speed
  • Bounce Rate
  • Tracking Search Queries
  • Top Performing Landing Pages
  • Industry Analysis
  • Custom Notifications
  • Annotations for Content Updates
  • Custom Dashboards