Swoosh,” Nike’s primary brand mark, has such a strong identity all over the world that when someone talks about sports or sportswear, it’s hard not to think about it.

 

swoosh

 

A simple Nike tick is now the world’s most valuable brand logo worth $26 billion and counting.

 

This is what happens when companies invest their time, efforts, and resources to create consistent brand guidelines. It helps establish a unique vibe, look, feel, and overall consistency for your brand.

 

Simply put, brand guidelines provide a meaningful context for your company and its personality. So whenever someone looks at your brand logo, they immediately feel connected.

 

But here’s one twist - it’s not just about designing an eye-catching logo. There’s a lot that goes behind and along with it.

 

Therefore, in this blog, we will take you through each vital component that constitutes all-inclusive brand guidelines and offer our hand-picked PowerPoint decks and templates to get you going right away.

 

Element #1: Brand Strategy

 

Jeff Bezos, the founder of Amazon, said, “A brand for a company is like a reputation for a person. You earn a reputation by trying to do hard things well.”

 

Therefore, you need a successful strategy to ensure your company leaves a strong impression.

 

If we circle back at Nike, you will quickly understand how a strong brand strategy inspires fervent customer loyalty from literally any and every part of the world. Nike knows how to differentiate itself from its competitors by creating a successful long-term development plan.

Related read: Presenting The Most Effective One-Page Brand Strategy (With Templates Designed By Professionals)

Your brand strategy is reflected in your logo, messaging, products, marketing, mission statement, etc. Thus, before focusing on any other element, you need to ace your brand strategy.

 

Here are three templates to help you get started.

Template 1

Develop a winning strategy for effective brand positioning by deploying this PowerPoint deck. This PPT template is well-equipped to display the targets, purpose, values, process, and brand promise in an organized format. So go ahead and click the download link now!

 

Brand Strategy PowerPoint Presentation Slides

 

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Template 2

Set clear agendas for efficient brand management in your organization by employing this PPT template. You can identify and consolidate the key tools and techniques to boost your company’s growth rate with the help of this PowerPoint template. Grab it now!

 

Brand Strategy PowerPoint Slides

 

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Template 3

This is another well-researched PowerPoint template that helps create a roadmap for implementing your brand strategy with ease. Download this completely customizable template to gain deeper insights into the process.

 

Brand Strategy Showing Growth Sales Customer Awareness PowerPoint Slides

 

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Element #2: Brand Identity

 

Your brand identity is what sets the tone for your company’s visual recognition. It can be your logo, typography, patterns, palette, story, etc.

 

For instance, while driving, you must have stumbled upon a bright red hoarding with golden arches of the letter ‘M’ and felt like having a happy meal. How could you not? It’s McDonald’s!

 

This instance is the perfect example of how a strong identity fosters strong brand recall among its users and helps get the word around. Like you would have after getting those fries!

 

You can also build and maintain your brand identity and ace the market niche you’re in! Below are our three best templates that will help you create your brand style guide for establishing the company’s identity.

Related read: The Ultimate Guide To Brand Identity For Fostering Client Loyalty (Best Templates Included)
Template 1

Choose these PowerPoint templates to optimize the reputation of your brand positively. You can delve deeper into critical elements of brand identity by taking the aid of this PowerPoint deck. These ready-to-use templates help you map out the entire framework of your business strategy.

 

Brand Identity Design PowerPoint Presentation Slides

 

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Template 2

These PowerPoint presentation slides are the best medium to increase your business focus and commence the journey to establish a stimulating brand image. Pick this PPT deck to identify and implement all the ways to maximize your brand value. Click on the link now!

 

Brand Identity PowerPoint Presentation Slides

 

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Template 3

This PowerPoint deck is just the right choice to understand what goes into determining your brand value. So download this PPT presentation to research, plan, and create a brand style or identity unique to your company. Go ahead and click the link below!

 

Brand Identity Proposal PowerPoint Presentation Slides

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Element #3: Buyer Persona

 

There’s one thing you must recognize as it’s all interconnected. Your brand strategy or brand identity cannot be perfect if you don’t create a representation of your buyer personas. While developing brand guidelines, you must perform a detailed analysis of your target audience.

 

Once you have insights into the characteristics (demographics, interests, behavior traits) of your ideal or prospective consumer, you’ll be able to empathize and, hence, acquire as well as nurture them.

 

So take your pick from these PowerPoint templates that will add that necessary diligence to your brand guidelines.

Template 1

Pick this PowerPoint template to go beyond just demographics and psychographics. You can create a detailed persona of the target customer with the help of this PPT template. Download this adapted template and develop your unique winning strategy now.

 

Buyers Persona PowerPoint Presentation Slides

 

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Template 2

With this PowerPoint template, you can gain insights into your customers’ pain points, motivations, behavior, and demands. This customizable template allows you to showcase the right content with the help of icons, images, or infographics based on your target audience.

 

Customer Persona PowerPoint Presentation Slides

 

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Template 3

This is another amazing PowerPoint template that displays your buyer persona in a clearly demarcated and organized manner. This PPT template is the medium to visually represent the characteristics of your ideal customer systematically. Grab it now!

 

User Persona Behavior PowerPoint Presentation Slides

 

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Element #4: Competitive Research

 

Before you get down to creating a brand manual, you have to do thorough market research to gauge your competitors’ strengths, weaknesses, and capabilities.

 

Simply put, you need to establish a unique selling point that distinguishes your brand from the others. If you’re entering a new market, you should analyze your potential competitors and how you can stay above and ahead of them.

Related read: Top 20 Competitive Analysis Templates To Turn Corporate Challenges Into Opportunities

Here are our handpicked PowerPoint templates to help you assess what goes on outside, so you can make informed decisions.

Template 1

Take advantage of this PowerPoint template to evaluate every aspect of your competitors, and build a winning business expansion strategy. This PowerPoint template is also crucial for your needs assessment, competitive intelligence, strategic initiatives, and tactical plans.

 

Competitor Intelligence Research PowerPoint Slides

 

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Template 2

Always stay one step ahead of your competitors by employing this PowerPoint template to do successful competitive research. It helps you in making logical business decisions for your organization. Without further ado, click the download link!

 

Competitive Research Tool PowerPoint Presentation Slides

 

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Template 3

This is another analysis template that helps you identify and be prepared for potential competitive issues. You can also use this template to create a suitable diagram and flowchart displaying important outputs of your analysis. Go ahead and download it now!

 

Competitor Research Model PowerPoint Presentation Slides

 

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Element #5: Brand Mission Statement

 

Your mission statement becomes the North Star for your brand guidelines. This statement is the key differentiator that sets you apart from your competitors. It describes your business goals and the strategy to accomplish them.

 

It brings forth your unique identity and also provides a direction to your team. Your statement should be able to stand the test of time and remain relevant to the ever-changing market environment. It helps maintain the consistency of your brand over a long period. And consistency is central to your brand guidelines.

 

The following content-ready PowerPoint templates will help you do that effortlessly!

Template 1

You can use this template to convey your brand mission statement in an attractive yet informative manner. This template with a suitable theme and visuals helps you immediately create a positive impression on your audience.

 

Brand Mission Statement PowerPoint Presentation Slides

 

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Template 2

Present the brand purpose of your organization with this readily available PowerPoint template. All you have to do is download it and deploy it to your use. You can also add or edit the text, image, or icon of this template according to your requirements. So click on the link below!

 

Brand Mission Statement PowerPoint Slides

 

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Template 3

Showcase your foresightedness by using this PowerPoint template to shape your future goals. Customize this template according to your desired plans and provide a clear direction for your employees. Without waiting any further, click the download link!

 

Brand Mission Statement PPT Presentation Slides

 

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Element #6: Brand Message

 

Your brand message becomes the voice of your company that resonates with your audience/customers. It creates an emotional bonding that is necessary to sustain and retain the relationship. It conveys your brand’s values and principles, i.e. usefulness and core beliefs.

 

Take the example of Red Bull, whose brand message is - Red Bull gives you wiiings.

 

It’s one of the smartest advertising metaphors that instantly evokes that energetic feeling in the consumer’s mind. So if your messaging game is strong, you’ll find more and more leads towards conversion.

 

Find your suitable template to start creating a winning message from the following collection:

Template 1 

Utilize our template to highlight your ideas and values that distinguish your company from the competitors. Our engaging PowerPoint templates help you pique the interest of your audience almost immediately. So go ahead and download it now to reap the benefits.

 

Brand Messages PowerPoint Presentation Slides

 

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Template 2

Create a visually appealing brand promise and capture the attention of your target audience right away by employing this PowerPoint template. Stimulate the desire to appoint your services for the viewers with this PPT template.

 

Brand Messaging PowerPoint Presentation Slides

 

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Template 3

Increase your credibility by delivering your message clearly and effectively by taking the aid of this PowerPoint template. This template is completely customizable and easy to incorporate. So download it now!

 

Empathetic Brand Messaging PowerPoint Presentation Slides

 

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In a nutshell

 

Brand guidelines become the map that leads the way to your business objectives. It’s beneficial both internally and externally as it helps explain to your employees and consumers each element of your brand.

 

A well-devised brand toolkit reduces the chances of fallacy within your marketing or designing team and conveys your company’s core values with clarity.

 

So begin your journey towards building a consistent brand by choosing our professionally curated PowerPoint templates. And the rest is just a cakewalk!