Around 90% of organizations incorporate content into their marketing strategies. This statistic by Demand Metric is enough to emphasize the importance of content marketing in SEO. Not just content created for B2C but B2B content is also ruling the ROI of many businesses across the globe. B2B content marketing creates and distributes content for business-to-business companies. The goal of opting for such a content marketing approach is to establish brand awareness, generate traffic and leads, and engage with business professionals from other industries. 

 

To learn more about how content marketing benefits your business, click here!

 

Common-day practices of B2B content marketing include blogging, webinars and podcasts, email newsletters, white papers, e-books, and more. If you are also looking to tap into B2B content marketing for your business, then educating your existing marketing team on all its related aspects is important. First, B2B marketing is more than just engaging with other companies. There are so many layers to understanding this concept, which can best be defined in a detailed presentation. This blog is your golden ticket to getting your hands on concept-driven presentation templates for B2B content marketing. Before getting started, let's understand who may need the B2B marketing PPT in your organization!

 

Understanding who needs B2B content marketing PPT

 

B2B content marketing is one of the engaging content practices that require the participation of many departments and levels in your organization. From marketing to sales, every executive whose job role is associated with product/service may need an in-depth understanding of B2B content marketing. Potential investors, clients, and stakeholders will also notice your B2B content marketing strategies and results. They require such end-to-end content marketing insights to make an informed decision. If your organization boasts a dedicated SEO content team, they may also need insights into the B2B content marketing presentation. 

 

Now that you know who may need a B2B content marketing PPT, ensure you get to it with brief templates from SlideTeam. Head over below to learn more about B2B content marketing templates and what they store for you!

 

Template 1: Four Pillars of B2B Content Marketing Strategy

This PPT Template contains one of the integral pieces of information you must include in your B2B Content Marketing PPT. This slide highlights the four core pillars of a B2B content marketing strategy, divided into tactics like strategy, content, promotion, and conversion. These pillars boost lead generation via market research, campaign goals, publication channels, KPIs, keyword analysis, and Google ads. It also highlights conversion methods in terms of marketing results, like sales offers, landing pages, and KPIs, among others. Download it now!

 

Four pillars of B2B content marketing strategy

 

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Template 2: B2B Content Marketing Strategy Roadmap

This PPT Slide outlines a thorough roadmap to setting a killer B2B content marketing strategy. This roadmap includes five steps:

 

  • Setting the strategy right
  • Creating content
  • Promoting it
  • Nurturing and converting leads
  • Analyzing and adjusting tactics

 

All the steps in this roadmap come with advised action plans, such as writing blog posts, enriching website content, gathering information via newsletter, establishing engagement and interactions via phone calls and demos, and more. Download this template now!

 

B2B Content Marketing Strategy Roadmap

 

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Template 3: B2B Content Marketing Proposal PowerPoint Presentation

This PPT Template includes a B2B content marketing proposal for clients, stakeholders, and investors. It showcases an in-depth content planning proposition by highlighting project context and goals, a service schedule proposal, a timeframe, an investment table for the mentioned services, and additional information about the company. This proposal template is precisely what you need to wow an investor with your B2B content strategy. Download it now!

 

 

Template 4: B2B Content Marketing Awareness of Need Analysis and Comparison

This PowerPoint Presentation is the best tool for your marketing department to discuss the five stages of B2B content marketing awareness. It includes awareness of Need, Consideration and Research, Analysis and Comparison, Purchase, and Loyalty. The templates go on to explain content strategies, decision-making content analytics, target-leads funnel, B2B investment roadmap, and many other crucial concepts. Use this download as a guidebook for your marketing professionals to make informed steps ahead of the plan. Download it now!

 

 

Template 5: Services Schedule of B2B Content Marketing Proposal

Use this PPT Template to highlight the services schedule of your B2B marketing proposal. This template is divided into four phases. Phase one sheds light on the client's business, creating buyer personas and conducting keyword research. Phase two is about identifying conversion opportunities and setting up content management systems applicable to their business. Phase three involves developing a social media plan, establishing an editorial calendar, and performing other related activities. Finally, phase four renders monthly analytics on investment value with key performance indicators. Download this template now!

 

Services Schedule of B2B Content Marketing Proposal

 

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Template 6: Timeframe and Investment Table of B2B Content Marketing Services 

This PPT Preset thoroughly analyzes the time frame and investment made for B2B content marketing strategies. This tabular description is divided into columns such as phases, descriptions, time spans, and amount invested. Every phase mentioned here has a unique description, period, and investment amount. For example, the "Getting to Know You" phase will last a week and may involve an investment of $2,500. Similarly, other phases, such as setting the stage, designing and implementing, and analytics and reporting, will have their respective investment and time frames. Download this template now!

 

Timeframe and Investment Table of B2B Content Marketing Services

 

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Template 7: B2B Marketing Strategy Showing Leads Target Prospects

This PPT Template depicts the stages of a B2B marketing strategy for lead conversion. It consists of planned stages like generating leads, targeting prospects, nurturing leads, qualifying sales, and converting them into customers. Every stage has an action plan that marketing professionals must undertake to drive results. This slide highlights these stages in a funnel with complementary action plans stated simultaneously. Download this template to devise your lead funnel process now!

 

B2B Content Marketing Showing Five Stages Awareness

 

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Template 8: B2B Marketing Strategy Showing Messaging Brand

This B2B content marketing template slide highlights ways to engage your brand with your target audience. The first step in the process includes identifying your target audience and other steps to stay connected with them. The main idea of these steps is to strategize how the brand communicates with the audience via messaging, sending event invites, or creating relevant campaign sessions. Use it as your go-to guide to positioning your brand as you wish, considering all set goals. Download this template now!

 

B2B Marketing Strategy Showing Messaging Brand…

 

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Template 9: B2B Marketing Strategy Showing Strategies & Plan

This PPT Slide is your ultimate guide to devising a result-driven B2B content market strategy. The slide covers all the tactics you can use to get better ROI from your B2B content efforts. Their step-by-step approach includes attracting interest, capturing leads, converting sales, upselling customers, delivering and satisfying customers, and getting referrals. You can also perceive this process as your engagement cycle with potential customers, i.e., business professionals (in B2B content marketing). Download it today!

 

B2b Marketing Strategy Showing Strategies & Plan with…

 

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Template 10: B2B Roadmap for Effective Roadmap Showing Invest

This PPT Layout effectively demonstrates the roadmap to implementing a B2B content marketing strategy. This clear roadmap specifies ways to add notable value to your marketing plan. It includes steps like building a good website, automating efforts with marketing automation, leveraging search engines, investing in social media marketing (SMM), and integrating marketing campaigns. The slide also specifies that B2B marketing experts should become thought leaders and pay due attention to analytics and reporting. Get this template now!

 

B2B Roadmap for Effective Roadmap Showing Invest…

 

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In a Nutshell

 

Convert leads, boost brand visibility, and increase ROI—that sounds like a good plan. These are the achievable results of B2B content marketing mentioned in the templates above! B2B content marketing is one of the crucial aspects of marketing for business-to-business industries. You must leverage B2B marketing in your plan to drive skyrocketing results. 

 

With templates highlighting important B2B content marketing strategies and investment plans, you can craft a PPT unique to your B2B vertical. From time frame and investment insights to need analysis charts, SlideTeam's B2B content marketing PPT includes everything you need to communicate your marketing effectively. You can even evaluate your B2B marketing efforts in numbers in a dedicated content marketing dashboard. To learn more about this dashboard, tap here and incorporate all valuable insights into your B2B content marketing presentation.