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Customer Reviews
Measure customer’s end to end experience and empower your business based on customer experience. Map the customer journey to understand their behavior, thoughts and feelings towards your product or service.
Customers always always (emphasizing too hard because it’s true) remember how you made them feel. Not what you did or said. But they will not forget how you made them feel. So, acquire, nurture and grow customers- ORGANICALLY.
This content-ready customer journey mapping PowerPoint presentation will help you evaluate customers’ various touchpoints with your organization or brand.
Let us show you the perfect path to create a customer journey map to find the areas of improvement and make a conscious effort to keep customers happy and special.
Download Ready Made Customer Journey Framework Steps Deck
5 essential customer journey mapping framework PowerPoint templates:
- Lead Generation Strategy:
Above template shows you various strategies for generating lead. And not just any lead, attract quality leads. You can opt for any of the above-mentioned strategy such as content, SEO, promotion, analytics or conversion strategy. But the first and foremost thing to do is to create a captivating content for your brand. Because the truth is that “Content is king”.
Secondly, use that content smartly to convert visitors into leads. Good content attracts people. Therefore, make your presence visible to the audience through content. Send them emails, publish blogs, social media, e-books, forums, and there is so much more you can do to generate leads.
- Lead Nurturing Lifecycle:
Lead nurturing is another word for content mapping. It will help you decide what content is appropriate for a person to receive at a specific time. We will make it simpler for you to understand this concept. Let’s just say somebody wants to attend a webinar on your site. Give such a customer educational content rather than a subscription plan. Now if somebody wants to buy a product, give him the best plan according to his need. The idea is to nurture the customer organically. Bring those leads through sales funnel using a specific content at a given time. This template shows some possible tools at each stage which would be helpful in nurturing customers.
- Lead Nurturing Process:
Keep your leads engaged with your brand or product by providing them some relevant information regarding the same. Some of the ways to nurture leads are out of box content, marketing automation, social media, emails, calls, timely follow ups, personalization, etc. Actively transform your prospects into paying customers. Above template is a plan where you can keep a tab of your activities of engaging leads time to time. Change the days and your strategy as per requirement and build an impressive lead nurturing process.
- Lead Scoring:
Prioritize prospects and convert more sales using Lead Scoring PowerPoint template. Lead scoring will help you categorize prospects who just have casual interest in your site whilst others who want to buy your products. Now, It is used to rank prospects against a scale that represents the perceived value each lead represents to the organization. The resulting score is used to determine which leads a receiving function will engage, in order of priority. With this, you can reach out to the prospects who are more valuable to you. You can get in touch with them and convert them from leads to sales.
Enter the number of leads that were generated throughout the customer journey process, followed by those which qualified for follow-ups and finally got converted into paying customers. This slide will determine whether you have a high or low conversion rate.
Download Content-Ready Customer Journey Framework Steps Complete Deck
Hence, visualize your customer journey experience and understand their behavior as they interact with your brand across multiple stages of customer journey.
