Business Promotion Methods And Advertising Powerpoint Presentation Slides

Slide 1: This slide introduces Business Promotion Methods And Advertising. State Your Company Name and begin.
Slide 2: This slide presents Agenda points that you can use it-Bring your presentation to life, Business Focus, Need for New Product, Competitive Landscape, Strategic Positioning, Brand Development, Brand Positioning, Brand Communication, Budgeting, Value addition due to Branding, Promotional Strategies, Brand Performance Tracking.
Slide 3: This slide presents Business Focus which further showcases Enhanced Product & Better Quality High Value, Low Value, Low Trust, High Trust, Define the focus of your business in this slide.
Slide 4: This slide shows Brand Product/Service in which we have Mention the product or service which you want to offer the target audience.
Slide 5: This slide presents Need for New Product - (Option 1 of 2) with these of the parameters- Growth and Development, Diversification of Risk, Increasing competition, Dynamic Market Conditions, Continuous technological development, To meet seasonal fluctuations in demand, Some general needs for new products have been listed here, you can tailor it as per your need.
Slide 6: This slide presents Need for New Product - (Option 2 of 2) with these of the six parameters- Growth and Development, Diversification of Risk, Increasing competition, Dynamic Market Conditions, Continuous technological development, To meet seasonal fluctuations in demand, Some general needs for new products have been listed here, you can tailor it as per your need.
Slide 7: This slide showcases Competitive Analysis. Compare your strengths & weaknesses with that of others
Slide 8: This slide presents Comparison - Based on criteria. Compare your competitors based on relevant criteria
Slide 9: This slide showcases Market Competitiveness (1 of 2). We have listed some of the key factors to compare your market competency, you can alter them as per the need
Slide 10: This slide presents Market Competitiveness (2 of 2). We have listed some of the key factors to compare your market competency, you can alter them as per the need
Slide 11: This slide showcases Strategic Positioning with these of the parameters- Superior Quality, Moderate Prices, Customer Value, Comprehensive Cost Leadership, On the basis of the competitive analysis carried out, you can strategically design a plan to position yourself in the market
Slide 12: This slide shows Brand Mission Statement. Mention the Brand mission in this slide indicating the Brand’s purpose
Slide 13: This slide presents Brand Vision Statement. Mention the Brand vision in this slide indicating the Brand’s future pathway
Slide 14: This slide showcases Brand Architecture. Organize the variety of brands available in your organization in an appropriate structure
Slide 15: This slide presents Brand Elements with these six we have listed- Name, Logo, Slogan, Tone, Character, Packaging, Elements, We have listed down the relevant elements of a Brand, you can customize it basis your requirements
Slide 16: This slide showcases Brand Strategy Framework. It is a framework indicating all the key aspects considered while making a brand strategy
Slide 17: This slide presents Brand Execution Roadmap. This slide gives a layout of the timeline of a Brand, you can alter it as per your requirements
Slide 18: This slide showcases Develop Your Name, Logo And Tagline with these of the following parameter- Choose a Brand Name, Choose a Color for the Brand, Design a Professional Logo, Consider a Slogan, Decide On a Timeline for Logo Refresh, We have listed the common steps which a company generally follows to create a logo and tagline
Slide 19: This slide presents Logo Designing Sources Self Employed, Online Design firm, Local Design, Others, Friends/Relative, Logo designing sources have been listed. You can choose sources based on company’s requirement
Slide 20: This slide showcases Brand Identity Template PPT Examples Professional Integrity, Promise, Personality, Evolution, We have listed down the key factors which help in developing the identity of a Brand. These factors have been explained in the subsequent slides.
Slide 21: This slide shows Brand Integrity with these of the five factors- Program Charter, Team Assignments, Budgeting, Policies, Programs, We have mentioned the key components of Brand integrity. You can use/ alter them basis your requirements
Slide 22: This slide presents Brand Evolution with these six of the factors- Formula Of The Product, Product Launch, Extension Brand Promotion, Extension Of The Existing Brand, Product Refinement, Product Development, We have listed below the evolution steps of a brand. You can refine them bases the requirements
Slide 23: This slide presents Brand Personality with these of the points- Sincerity, Competence, Ruggedness, Sophistication, We have listed the key attributes of a brand’s personality, you can use them as per your requirements
Slide 24: This slide presents Brand Promise with these four parameters- Emotional Promise, Functional Promise, Global Promise, Social Promise, Core Brand Promise.
Slide 25: This slide Brand Building. We have listed the broad steps involved in building a brand, you can enter the rationale followed while implementing the same
Slide 26: This slide showcases Brand Building Tactics. We have listed a wide variety of mediums to build the brand, you can choose the relevant platform bases your requirements
Slide 27: This slide presents Brand Packaging with these five ways - Strategy Policies and Strategic, Family Packaging, Ecological Packaging, Re-use Packaging, Multiple Packaging, Below are some of the ways of doing packaging, you can use any of them to Brand your product
Slide 28: This slide presents Brand Distribution. List down the regions where your target audience is based
Slide 29: This slide showcases Brand Extension with these of the hierarchy- Brand, Brand extension, Horizontal B.E, Vertical B.E, Franchise extension, Line extension, Upward extension, Downward extension, Listed are some of the methods of Brand extension, you can opt any of them basis your requirements
Slide 30: This slide presents Brand Equity with these four factors- Brand Awareness, Perceived Quality, Brand Association, Brand Loyalty, Ideally, Brand equity comprises of 4 factors; which are discussed in next slides. Select the prime factors you want to focus on and develop your strategies
Slide 31: This slide shows Brand Value with these four of the factors- Brand Value, Perceived Quality, Brand Awareness, Brand Association, Brand Loyalty, Ideally, Brand value comprises of 4 factors; which are discussed in next slides. Select the prime factors you want to focus on and develop your strategies
Slide 32: This slide showcases Brand Awareness with these five of the points- Dominant, Top of Mind, Unaided Awareness, Aided Awareness, Unaware of the Brand, Awareness Pyramid, Identify your brand segment in this brand awareness pyramid and prepare short term and long term strategies to move up in the ladder
Slide 33: This slide presents Brand Quality with these three main criterias- Perceived Brand Quality, Reason To Buy, Premium Price, Identify your brand segment in this brand awareness pyramid and prepare short term and long term strategies to move up in the ladder
Slide 34: This slide presents Brand Association with these of the parameters- Associations, Basis for Extensions, Create Positive Attitudes/Feelings, Reason - to - Buy, Differentiate/Position, Help Process/Retrieve Information, We have listed out 5 different parameters under brand association. Prepare your strategies for each of the parameter
Slide 35: This slide presents Brand Loyalty. Input your inferences after brand tracking to provide a better perspective on how loyal is your customer base.
Slide 36: This slide showcases Brand Loyalty with these parameters- Passively Loyal With switching coasts, Fence Sitters Considers it a friend, Switchers / Price Sensitive No Brand Loyalty, Committed, Satisfied / Habitual Buyer no reason to changes, Identify your customers in the brand loyalty segment and formulate strategy to move up the ladder
Slide 37: This slide showcases Establish Brand Positioning. Evaluating the product on the basis of commonly used parameters which can be altered as per customer requirements
Slide 38: This slide presents Brand Positioning with these of the four parameters- How The Brand Makes Me Look, What The Product Does For Me, How The Brand Makes Me Feel, How I Would Describe The Product, You can decide on the basis of below mentioned parameters how you want to position the brand in the minds of the target audience
Slide 39: This slide showcases Brand Position with these parameters- Quality, Value Proposition, Own Product.
Slide 40: This slide shows Brand Repositioning - (Option 1 of 2) with these of the factors- Segment Oriented, Symbolism Oriented, Niche-Oriented, Value Oriented, Celebrity Oriented, Up-market Technology, Change of Image Oriented, You can reposition the Brand in the market on the basis of any of the ways mentioned in this slide
Slide 41: This slide showcases Brand Repositioning - (Option 2 of 2) with these of the seven factors- Segment Oriented, Symbolism Oriented, Niche-Oriented, Value Oriented, Celebrity Oriented, Up-Market Technology, Change Of Image Oriented, You can reposition the Brand in the market on the basis of any of the ways mentioned in this slide
Slide 42: This slide Brand Communication with theses twelve parameters- Affordable, Easily Available, Variety, Moderate Prices, Personal Service, Convenient, Latest Technology, Customer Value, Authenticity, Durability, Quality, Accessible, Choose the attributes you want the brand to communicate to the target audience
Slide 43: This slide presents Brand Budgeting. We have listed various ways which needs to be kept in mind while budgeting. We have categorized Budgeting in two parts: Low end and High End. You can choose based on company’s requirement
Slide 44: This slide showcases Value Addition Due To Branding - (Option 1 Of 2).
Slide 45: This slide presents Value Addition Due To Branding - (Option 2 Of 2). Add Benefits Of Branding
Slide 46: This slide showcases Promotion Internal with these of the parameters- Teleconferences, Direct Emails, Internal Television, Custom Branded Apparel, Booklets, Pamphlets, Brochures, Coupons, Bulletin Boards, Telephone Hotlines Or News Lines, Displays And Exhibits, Free Samples, Various ways of Internal promotion have been listed. You can choose the suitable ways as per your requirements
Slide 47: This slide presents Promotion - External. Various ways of External promotion have been listed. You can choose the suitable ways as per your requirements
Slide 48: This slide showcases Brand Performance Dashboard with these of the three parameters- Enhanced sales, Customer Recognition, Competitive Edge, Monitor the Brand performance on the basis of below mentioned parameters, you can alter them as per your requirements
Slide 49: This slide presents Brand Tracking - Product Awareness with these of the four parameters- Preference, Latest Purchase, Brand Awareness, Ad Awareness, Brand performance is monitored through means of questionnaire and the inferences are listed down in this slide to track the awareness, experience and usage of the brand
Slide 50: This slide showcases Brand Tracking – Brand Experience & Usage which further- Brands Purchased, Purchase Frequency & Amount, Total Spending, Future Purchase Intent, Brand Change Likelihood, Customer Satisfaction & Loyalty, Brand performance is monitored through means of questionnaire and the inferences are listed down in this slide to track the awareness, experience and usage of the brand
Slide 51: This slide presents Brand Tracking Info Graphics. Brand performance is monitored through means of questionnaire and the inferences are listed down in this slide to track the awareness, experience and usage of the brand
Slide 52: This slide showcases Brand Tracking – Top Of Mind & In Mind Brand. Brand performance is monitored through means of questionnaire and the inferences are listed down in this slide to track the awareness, experience and usage of the brand.
Slide 53: This slide shows Business Promotion Methods And Advertising Icon Slide.
Slide 54: This slide showcases Business Promotion Methods And Advertising Icon Slide
Slide 55: This slide shows Coffee Break image.
Slide 56: This slide displays the title Charts & Graphs.
Slide 57: This slide shows a Bubble Chart for two product comparison.
Slide 58: This slide showcases Donut Pie Chart.
Slide 59: This slide displays a Stock Chart with volume as parameter in terms of high and low, open and close.
Slide 60: This slide Radar Chart. You can compare the products and use accordingly.
Slide 61: This slide showcases Scatter Chart with which you can use for comparing.
Slide 62: This slide is titled Additional slides.
Slide 63: This slide contains Our Mission with text boxes
Slide 64: This slide helps depict Our Team with text boxes.
Slide 65: This slide helps show- About Our Company. The sub headings include- Creative Design, Customer Care, Expand Company.
Slide 66: This slide shows Our Goals for your company.
Slide 67: This slide shows Comparison of Positive Factors v/s Negative Factors with thumbsup and thumb down imagery.
Slide 68: This is a Financial Score slide to show financial aspects here.
Slide 69: This is a Quotes slide to convey message, beliefs etc.
Slide 70: This slide showcases a Puzzle with imagery.
Slide 71: This slide shows Target image with text boxes.
Slide 72: This is a Venn diagram slide to show information etc.
Slide 73: This slide presents a Mind map with text boxes.
Slide 74: This is a Bulb/idea image slide to show information, ideas, innovation specific stuff etc
Slide 75: This is a Thank You slide with Address# street number, city, state, Contact Numbers, Email Address.