Digital ecosystem covering search engines platforms paid media social networks

Focus on knowing your audience, creating stuff they actually want to see, and measuring what works. SEO and social are pretty much must-haves these days. Email marketing too - though I know it feels old school. Don't try to be everywhere at once though, that's how you burn out fast. Pick maybe 2-3 channels max and actually get good at them. Track real numbers, not just how many people liked your post. Start with whatever platform your customers are already using and expand once you've figured that out. Way less overwhelming that way.

Honestly, just get Google Analytics and conversion tracking set up ASAP - that's your foundation. Customer acquisition cost vs lifetime value is what really matters, but don't get too deep in the weeds early on. Start simple with basic ROI math first. Track the whole customer journey too, not just that final click before purchase (people browse around forever before buying anything). Revenue attribution should be priority