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Market Segmentation Techniques And Strategies Powerpoint Presentation Slides

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Introducing project closure activities in project management PowerPoint presentation slides. This presentation covers 58 professionally prepared PowerPoint templates, all of them being 100 percent modifiable in PowerPoint. Text fonts size and type, colors and template background of the PPT slides are modifiable. The PPT slides can be downloaded in both wide screen (16:9) and standard view (4:3) aspect ratio. The PPT slides are completely compatible with Google Slides and other online software’s. The PowerPoint templates can be saved in any of the formats such as JPG or PDF. You can personalize the PPT slides by adding a company name or logo. Premium product support is provided.

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Content of this Powerpoint Presentation

Slide 1: This slide introduces Market Segmentation Techniques And Strategies. State your company name and get started.
Slide 2: This slide presents Table Of Content and these are main highlights we have given are- Market Segmentation Evaluation, Understand The Customer Needs, Customer Segmentation Layout, Market Targeting, Market Positioning, Positioning Strategies, Product Positioning, Competitor Positioning, Competitive Landscape, Strategic Positioning, Product Positioning- Perceptual Map.
Slide 3: This slide displays Market Segmentation Consumer Markets which further showcases Market Segmentation. Segmentation is done on the basis of the mentioned parameters, you can fill in the details as per the requirements. 
Slide 4: This slide presents Market Segmentation Business Markets. Segmentation is done on the basis of the mentioned parameters, you can fill in the details as per the requirements.
Slide 5: This slide displays Market Segmentation Evaluation Segment Size & Growth Potential and the bar graph can predict for these- Net Profit, Market Sales.
Slide 6: This slide showcases Market Segmentation Evaluation Company’s Core Competency with these categories- Substitutes, Bargaining Power of Buyers, Bargaining Power of Suppliers, Barriers to Entry. Its a framework for defining & analyzing the various resources of a company which distinguishes them in the market place.
Slide 7: This slide presents Market Segmentation Evaluation Company’s Core Competency which further showing Intensity Of Rivalry, Bargaining Power of Suppliers, Substitutes, Bargaining Power of Buyers, Barriers to Entry. Its a framework for defining & analyzing the various resources of a company which distinguishes them in the market place.
Slide 8: This slide showcases Market Segmentation Evaluation with these factors as follows- Competency, Framework, Leadership, Management, Relationships, Analytical. Its a framework for defining & analyzing the various resources of a company which distinguishes them in the market place.
Slide 9: This slide presents Understand The Customer Needs with these example we have mentioned- What they do, When they buy, How they buy, What they expect of you. You can add/edit as per your need.
Slide 10: This slide showcases Understand The Customer Needs with imagery background and depending upon various factors- What they do, When they buy, How they buy, What they expect of you.
Slide 11: This slide presents Customer Segmentation Layout with a flowchart. You can add or edit as per requirement.
Slide 12: This slide showcases Targeting Strategy with Target Market and Product and further this matrix can be formed using these parameters- Differentiated, Concentrated, Undifferentiated, Micro marketing.
Slide 13: This slide presents Market Positioning. This slide also include various strategies with respect to product- What is It, Target Segment, Market Category, Competitive Alternatives, Attributes which sets you apart, Primary Differentiation, Key Benefit, After analyzing the segment and the target market, you need to fill in this positioning template.
Slide 14: This slide presents Positioning Strategies-Consumer Durable Sector Corporate Identity, Surrogate, Benefit, Competitive, Lifestyle, Among the five strategies, highlight the one you would like to choose for your product and explain in the detail the rationale behind the strategy you opted in the comment box.
Slide 15: This slide showcases Positioning Strategies – Service Sector with these factors you can use are as follow- User, Category, Application, Attribute, Quality/ Price, Among the five strategies, highlight the one you would like to choose for your product and explain in the detail the rationale behind the strategy you opted in the comment box.
Slide 16: This slide shows Product Positioning and can be helpful in evaluating the product on the basis of commonly used parameters which can be altered as per customer requirements. 
Slide 17: This slide showcases Competitor Positioning with a pie chart and a bar chart.
Slide 18: This slide shows Competitive Landscape with competitor and factor that need to be check.
Slide 19: This slide showcases Strategy Positioning based on mainly these targets and those are- Differentiation, Comprehensive Cost Leadership.
Slide 20: This slide presents Product Positioning: Perceptual Map with respect to quality and price and also involves- Low, High.
Slide 21: This slide is a Icon Slide. You can use the icons as per your requirement.
Slide 22: This slide is a Coffee Break image for a halt.
Slide 23: This slide forwards to Charts & Graphs.
Slide 24: This slide is showing Clustered Column to compare between two products.
Slide 25: This slide showcase Clustered Bar chart that can be used for three product comparison.
Slide 26: This Bar Chart showcase for product for several years.
Slide 27: This is a Competitive Analysis Scatter Chart slide to present- Data Import, Example, Pricing, Support, Update, Tutorials, Easy to use, Users Interface.
Slide 28: This is a Line Chart slide for product/entity comparison
Slide 29: This showcases Stacked Bar for the comparison of three product.
Slide 30: This slide shows a Stacked Line graph in terms of percentage and years for comparison of Product 01, Product 02, Product 03 etc.
Slide 31: This slide showcases Donut Pie Chart for the comparison of three products.
Slide 32: This slide presents Area Stacked for three comparison of product.
Slide 33: This slide shows Pie Chart for five product comparison with percentage.
Slide 34: This slide showcases Clustered Column-Line with four financial year comparison.
Slide 35: This slide presents Filled Radar chart for product comparison.
Slide 36: This slide displays Stacked Line With Markers graph to show and comparison of the two product.
Slide 37: This slide displays High - Low - Close - Chart with financial years.
Slide 38: This slide shows Scatter Bubble Chart and also compare the three products.
Slide 39: This slide is titled Additional Slides.
Slide 40: This slide represents Our Mission. State your mission, goals etc.
Slide 41: This slide showcases Our Team with Name and Designation to fill.
Slide 42: This is an About Us slide. State company or team specifications here.
Slide 43: This is a Bulb or Idea slide to state a new idea or highlight specifications/information etc.
Slide 44: This slide shows a Stacked Line graph in terms of percentage and years for comparison of Product 01, Product 02, Product 03 etc.
Slide 45: State your Financial score in this slide with relevant imagery and text.
Slide 46: This is a Quotes slide to convey message, beliefs etc.
Slide 47: This is a Dashboard slide to show- Strategic System, Success, Goal Process, Sales Review, Communication Study.
Slide 48: This is a Timelines slide to show- Plan, Budget, Schedule, Review.
Slide 49: This slide showcases Global Project Locations with a World map and text boxes to make it explicit.
Slide 50: This is a Venn diagram image slide to show information, specifications etc.
Slide 51: This slide shows a Mind map for representing entities.
Slide 52: This is a Silhouettes slide to show people specific information etc.
Slide 53: This is a Hierarchy slide showing- Supply Chain Manager, Supply Chain Council, Sourcing, Supplier Quality Engineer, Procurement, Logistics & Management, Supplier Management, Student, Contract Management.
Slide 54: This slide shows an image with text boxes titled Business Person with Post It notes.
Slide 55: This is a Magnifying glass image slide to show information, specification etc.
Slide 56: This is a Puzzle slide with the following subheadings- PPC Advertising, Media Marketing, Print Marketing, E-mail Campaigns.
Slide 57: This is an Agenda slide with creative bulb brain imagery to go with. State additional agendas here.
Slide 58: This is a Thank You slide for acknowledgement.

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  1. 80%

    by Dean Dixon

    Thanks for all your great templates they have saved me lots of time and accelerate my presentations. Great product, keep them up!
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    by Li Stewart

    Best way of representation of the topic.

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