Puma Company Profile Business Model Canvas Ppt Slides CP SS
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This slide focuses on business model canvas of Puma. It covers key partners, key activities, value proposition, customer relationships, customer segments, Channels, key resources, channels, cost structure and revenue streams.
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So Puma started in 1948 when Rudolf Dassler had this massive falling out with his brother Adolf - who went on to create Adidas. Crazy family drama, right? The brand really took off when Pelé wore their boots in the 1970 World Cup. They went public in '86, then Kering bought them in 2007. What's smart is how they've shifted beyond just sports gear into lifestyle stuff. Collaborations with Rihanna and Jay-Z definitely helped them stay cool with Gen Z. They're sitting at
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