Acquisition strategy plan for new customers and improving retention rate complete deck

A Customer Acquisition Strategy Plan defines the best mix of media and engagement tools lead generation and product offerings to attract new customers by targeting them and reaching them through online and offline customer journeys. The plan basically includes some steps and processes that the business needs to observe to acquire the customers and make them loyal. The current scenario is that the company wants to draft plan to acquire new customers and manage the costs involved in the entire process. The need of an acquisition plan has arisen due to decline in the performance parameters of the company i.e. reduced net promoter score increase in customer churn rate decline in customer conversion rate lower customer retention rate decrease in overall revenue etc. This presentation provides some information and details on entire acquisition strategy plan such as need of strategy plan challenges faced during plan implementation acquisition strategy planning process and stages choosing an appropriate customer acquisition strategy estimating customer acquisition costs strategies to increase brand awareness and estimate costs brand awareness campaign goals in acquisition strategy plan measures to minimize customer acquisition costs measuring customer acquisition strategy effectiveness estimated performance after implementing acquisition strategy etc. After analyzing and studying the cost and impact of acquisition strategy, the business will choose the right acquisition strategy i.e. online or offline acquisition strategy.