A good client base, increased revenue, and an efficient workforce are the pillars of any successful and growing business. But there is a silent killer that hampers a company’s potential. Not being client-centric is the biggest threat to any business, and not taking enough care of the existing customer is like starting the corporate race all over again!

 

According to a report,  an average of 5% increase in retention rate results in 25%-95% profits. This study indicates that hard-won clients are worthy of pursuing. Let us understand with a simple example. To attract a new client, the process of customer acquisition involves costs for advertising, content creation, frequent follow-ups, employee salaries, and other miscellaneous expenses. All in the hope of creating a customer, isn’t it? On the other hand, an existing client, who is already contributing to the company’s revenue, is an excellent source of word-of-mouth marketing and referrals too without spending additional time and money. While a one-time customer may be a lost revenue opportunity, client retention is a crucial source for honest feedback and results in the company’s growth and success. 

“Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.” – Chip Bell

The need for client retention for the company’s growth and success is apparent more than ever. As customers now have so many options to choose from, customer turnover or churn rate is one issue industries have to deal with. Another study that backs client retention over client acquisition for increasing ROI states that it costs five times more to attract and convince a new customer than retaining the existing one. 

 

So, what is client retention?

 

Client retention is the company’s ability to hold on to existing customers over a period of time. 

 

The formula which calculates customer retention is: Customer Retention Rate = (( Customers at the End of Period - Customers Acquired During Period) /  Customers at Start of Period) X 100.

 

A study shows that just 20% of existing customers contribute 80% of the enterprise’s future revenue. Customer lifetime value (CLV) is one of the primary health indicators of any business. Nurturing existing customers requires well-thought-out strategies, which are discussed below.

 

Strategies to boost customer retention

 

  1. Set a goal - Establish clear business goals keeping in mind the type of product and customer base size.
  2. Map client journey - Figure out the decision-making process of the client.
  3. Create a good first impression - Business etiquette and a professional attitude leave a great impression on the customer.
  4. Strong value proposition - The business should convince the customer that it will solve their problem.
  5. Smooth process - Ensure an obstacle-free procedure to reach out for solving queries or accessing products.
  6. Connect/Communicate - Stay connected with the customers so that they feel valued and have the latest information about the company.
  7. Stay top-of-the-mind - Create educational/informational blogs for better client engagement.
  8. Regular customer feedback - This ensures a transparent scope of improvement in the services or products and results in better output.
  9. Loyalty programs and reward points - This is a great way to keep your customers hooked. Offers and loyalty programs attract existing customers and make them feel worthy of their loyalty towards the brand.
  10. Have a trained retention team - Formalize a method of converting a prospect into a lead and cater to the client’s needs at the topmost priority.

 

Now that it is established that client retention should not be overlooked, check out these top 10 client retention templates for a company's growth and success to help you out in creating strategies and ways to boost your industry’s revenue. Download these ready-made templates to present the client retention strategic steps and techniques elaborately.

 

Top 10 Client Retention Templates to Download

Template 1

Client RetentionDownload Client Retention Template

 

Discuss the client retention strategy to improve customer loyalty by incorporating this attention-grabbing complete deck. Also, showcase the success rate for client strategy using data interpretation methods by introducing our professionally-designed client retention templates.

Template 2

Customer Retention And LoyaltyDownload Customer Retention And Loyalty Template

 

Demonstrate the customer retention benefits provided to the enterprise with this visually-appealing client retention template. Moreover, you can illustrate the customer loyalty lifecycle by utilizing our complete deck. You can also discuss the impacts of client retention elaborately by incorporating this client retention template.

Template 3

Customer Retention Strategies Benefits And ImpactDownload Customer Retention Strategies Benefits And Impact Template

 

Discuss the customer retention strategies with your teammates by downloading this striking complete deck. The company’s customer loyalty lifecycle can be elucidated with our ready-made client retention template. 

Template 4

Customer Acquisition Strategic Planning Process For New Customers And Improving Retention RateDownload Customer Acquisition Strategic Planning Process For New Customers And Improving Retention Rate Template

 

Highlight your company’s customer acquisition plan and discuss it in terms of profit generated as compared to client retention. As this customer retention template is entirely editable, you can list the techniques for improving retention rates or other such crucial information and make your presentation interesting.   

Template 5

User Acquisition Strategy Plan For New Customers And Improving Retention RateDownload User Acquisition Strategy Plan For New Customers And Improving Retention Rate Template

 

Employ this client-centric template to illustrate the customer acquisition process and its various aspects with respect to the client retention process. Download this attention-grabbing template to increase your ROI.

Template 6

Retaining Customer And LoyaltyDownload Retaining Customer And Loyalty Template

 

Showcase the client loyalty program of your company by employing this amazingly-designed client retention template. Using this complete deck, you can address all the topics related to client retention and its benefits.

Template 7

Customer Retention And Growth StrategiesDownload Customer Retention And Growth Strategies Template

 

Discuss the importance of client retention and how you can enhance the company’s brand value using this pre-designed template. The client retention strategies can be showcased by introducing this stunning client retention complete deck.

Template 8

Customer Acquisition Strategy Plan For New Customers And Improving Retention RateDownload Customer Acquisition Strategy Plan For New Customers And Improving Retention Rate Template

 

Employ this contemporary client retention complete deck to discuss the charges involved in client acquisition and its success rate with respect to client retention. Download this comprehensively-researched complete deck and boost your company’s revenue.

Template 9

Steps To Improve Customer RetentionDownload Steps To Improve Customer Retention Template

 

List the steps to improve client retention by utilizing this tailor-made customer retention template. The color palette used here instantly attracts the viewers’ attention and serves the purpose of addressing the significance of client retention in the company.

Template 10

Customer Retention StrategiesDownload Customer Retention Strategies Template

 

Showcase the customer retention strategies your company follows by utilizing this client retention template. Employ this editable template and present your views effectively in front of your target audience.

 

Create a fantastic brand image backed by a loyal customer base by introducing our pre-designed top 10 client retention templates. Make sure your clients choose your services and products despite several available options with our contemporary templates. 

 

It’s time to earn your clientele for the long run. Get set, go!

Related Read: 25 Best Customer Service PowerPoint Templates For Success in Business