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If you believe market segmentation is a concept for modern business owners or digital age entrepreneurs’, then let us look at the renaissance period. This practice was developed in the 16th-century where retailers could not afford to serve one type of customer. They, therefore, used the windows of their stores to reach and cater to wealthier customers from “riff-raff.”
This concept of targeting a particular group of people gained traction gradually in the business world. And companies now use it to segregate their market into approachable groups based on demographics, needs, priorities, shared interests, and more.
So why is market segmentation important?
Market segmentation helps you curate and send brand messages to the right set of consumers. Having a defined market segment, companies are able to meet the needs of a variety of customers by attracting them with tailor-made campaigns and appealing offers.
How to segment the market?
- Determine your market: Is there a need for your products and services? What is the current position of your company in the marketplace?
- Segment your market: Decide which criteria (demographic, psychographic, geographic or behavior) you want to use to segment your market.
- Understand your market: Conduct research surveys, polls, etc. Ask questions that relate to the audience.
- Create your customer segments: Analyze the results from your research to figure out your target audience.
Now the question comes, why do you need it?
Market segmentation empowers you to create product offerings for attracting the right customers. Therefore, deploy market segmentation strategies to increase brand loyalty and drive growth.
If you are looking for some resources to carry out the market segmentation for your business, let us show you some ready-made templates to target the right prospects!
Template 1: Market Segmentation Process PPT Template
This professionally designed PPT design will help you highlight the people that will add value to your business. Incorporate this PowerPoint template and understand your customer needs. Download this customizable PowerPoint graphic and focus on specific segments to provide appealing solutions.
Template 2: Market Segmentation Solutions PowerPoint Slide
Deploy this ready-to-use PowerPoint slide and segregate prospective buyers into groups with shared interests and needs. Identify target groups and deliver attractive services to the prospects with this actionable PPT template. Incorporate this PowerPoint template and emphasize the profitable resources. Download now!
Template 3: Market Segmentation and Targeting PPT Template
Figure out and understand your target audience better with this flexible PowerPoint design. Send your message to a specific group of consumers using this dynamic PowerPoint template. Empower your product development cycle by introducing impeccable services in the market. Grab this customizable PowerPoint slide and use it as per your company’s requirements.
Template 4: Market Segmentation PowerPoint Slide
Here is another PPT template for helping you identify the specific characters, needs, and interests of your customers. Level up your marketing strategies and design lucrative campaigns to target potential customers. Download these customizable PowerPoint slides to narrow your market and increase your profits.
Template 5: Market Segmentation Analysis PPT Graphic
Gain a better understanding of your customers’ interests and needs using this visually appealing illustration. Incorporate this professionally designed PowerPoint template and outline a plan to spend your resources, time, and money efficiently on the target group. Grab this actionable PPT slide and enable your company to differentiate its products based on the common dimensions of the market segment.
Template 6: Market Segment Evaluation PowerPoint Slide
Use this actionable PPT template to cater to the needs of your prospects. Comprehend your audience better and market your brand appropriately with this ready-made PowerPoint template. Deploy this customizable PPT graphic and offer better customer service.
Template 7: Market Segmentation Model PowerPoint Template
Incorporate segmentation strategies to attract prospects, develop exciting products, and increase sales. Use this professionally designed PPT template to divide your customers and curate customized marketing strategies that appeal to them. Grab this customizable PowerPoint slide and use it as per your brand requirements.
Template 8: Market Segmentation Model PowerPoint Template
This is another ready-to-use PowerPoint template for helping you prepare a questionnaire to understand your target market better. Use this professionally designed PPT slide and conduct preliminary surveys on your chosen segment. Download this customizable PPT design and analyze the responses from the research to highlight relevant audience for your business.
Template 9: Market Segmentation PPT Slide
Segregate your customers into different categories using this professionally designed PowerPoint template. This PPT slide is perfect for helping you understand the segmentation process with examples. Use this actionable PowerPoint illustration and sort your market.
Template 10: Market Segmentation PowerPoint Template
Extend your market research and seek customers who add value to your business. Incorporate this ready-made PowerPoint slide and determine the best ways to deliver your products and services to your target audience. Outline appealing marketing strategies using this flexible and customizable PowerPoint design.
Take your company’s sales a notch higher by targeting your content towards the right people. Utilize various market segmentation strategies and increase customer engagement by incorporating SlideTeam’s professionally designed PPT templates!
P.S: Do you want to position your company strategically in the market? Use our exclusive guide featuring segmentation, targeting and positioning PPT templates to do so!
![Your Simplest Guide to Segmentation Targeting and Positioning [Professional Templates Included]](https://www.slideteam.net/wp/wp-content/uploads/2017/08/Segmentation-Targeting-and-Postioning-335x146.png)
