Reviewing the Peloton Original Pitch Deck

The Peloton is an International Fitness phenomenon.

It has spurred millions of people to be the best version of themselves through its select range of groundbreaking exercise bikes and original streaming workout sessions.

Therefore, Peloton is much more than a company that sells exercise equipment, and it's the best brand ambassador for fitness enthusiasts.

So far, Peloton has Sold Approx. 400,000 Bikes.

The Peloton is Changing the Way the World Workout.

A Brief History of Peloton Along With Its Funding Details

Widely known as a "Netflix of Fitness," Peloton is an exercise bike startup that provides fitness freaks the freedom to enjoy supervised workout sessions without stepping into the gym.

The peloton was launched in 2012 and created a lot of buzz with its cult-like campaigns that motivated people to get back in shape.

In 2012, John Foley — a former Barnes & Noble e-commerce executive — discovered that instructor-led workout sessions are more beneficial than sole-led gym trips.

The idea of bringing the best fitness trainer to his home transformed into advanced exercise bikes manufactured by Peloton.

My wife and I love fitness, but like most aging couples with kids, it gets harder to get to the gym, Foley said. As soon as we had kids, our lives got busier, and I said, I think I can build a technology platform that will allow you to consume these wonderful fitness classes from the convenience of your home and we could hire the best instructors and it could on your time, your schedule and overtime, at a better value.

The Peloton Journey

The entire 2012 year was spent on driving funds for his idea. And, indeed Foley achieved that as he succeeded in closing a $3.5 Million Through Series A Round in addition to that $400k From Initial Seed.

The prototype of the first bike was designed & manufactured in 2013.

Although the bike was far from being the best nowadays, the models in the kickstart video stole the show. They used the video to gain brand awareness and generate $307,000.

The most significant milestone they bagged initially was in April 2014, when they Collected $10.5 Million Through the Series B Round.

The money was invested in modifying their fitness bike to be ready for their end-users.

Initially, the sales of Peloton bikes were slow but later obtained momentum as the brand gained in popularity.

A year later, Peloton Raised $30 Million Through Series C Funding to launch brick-and-mortar retail outlets and expedite the production of its fitness bikes.

Now, the challenge was to meet the soaring orders and deliver bikes right at the doorstep of their customers.

With this in mind, Peloton hired a squad of delivery men for Fast and Cost-Effective Deliveries.

By the end of 2015, Peloton was able to Raise $75 Million with the Prospect of Expanding Its Software Engineering Team.

The peloton has launched live and on-demand fitness classes at monthly subscriptions in recent years.

Meanwhile, Peloton raised another $325 million through various funding rounds to fuel its product growth.

It is being speculated that the Company Will Go Public in the Next Few Years.

Roadblocks on Peloton's Impressive Journey

The Peloton had a pretty hard time convincing angel investors to fund its $2,000 Internet-Connected Exercise Bikes venture.

Also, venture capitalists didn't have much faith in Foley's concept.

In the plans that I pitched to the investors ... I said, 'I am going to take over the world, and for the first three years, they said, 'Sure you are, no thanks.' The institutional investors wouldn't give me money, Foley said.

In the first three years, Foley and his team were turned down by most seed investors.

It's been hard; there are so few investors who can get their brain around how unique what we are doing is," Foley said. It's been a head-scratcher as to why they haven't been rushing to put capital into the category.

Foley had confidence in his idea and later persuaded investors to drive funds to realize his dream project despite all this.

Original Peloton Pitch Deck Template

The peloton elevator deck is amongst the best we've seen so far, especially in the fitness equipment industry.

Via Giphy

The slides communicate the main idea to the prospective investors through vivid quality pictures, a bold red-and-black theme, well-structured tables, and informative infographics to tell the company's story.

Let's Scroll Down as We Look at the Top Slides in the Peloton Investor Presentation.

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#1 The Bold and Magnetic Cover Slide

The peloton can leave anyone stunned with this endearing cover slide.

The title slide seizes the attention of the audience from the beginning itself.

The peloton has an intriguing image of a woman doing a workout along with the brand name and the presentation title.

The intense color theme of the presentation goes well with the Fonts, Headers, Titles, and Body Text.

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#2 A Classic Table of Contents Slide

This slide features the contents of this presentation. The background transparent image renders a stroke of the supremacy of its fitness concept presented by Peloton.

The font of the text mentioned as the contents of the slides is easily from a considerable distance.

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#3 Peloton Sets the Ground Rules Clear with its Mission Statement

The mission statement of Peloton is short and sweet, reflecting the brand identity. The company invests in technology to connect people through fitness, empowering them to be the best version of themselves.

The image on the right-hand side resembles Peloton's primary aim.

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#4 Peloton's Portfolio

In this slide, Peloton introduces its bike portfolio to the clients. They have kept things as simple as possible with no technical jargon; they have created a comparison table for their two bikes.

One is the Peloton Bike, and the other is the Peloton Bike+

The bikes are compared in terms of advanced features such as the Touchscreen Size. In the case of Peloton Bike, it is a 22" HD Touchscreen and 24" All Glass, HD.

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#5 Promise to the Customers

Brand promise matters a lot, and it differentiates you from your market rivals in a positive manner. This is what Peloton has done with a memorable, remarkable, and standout brand promise slide.

They provide clarity on what they aim to achieve through their promises, which are divided as "Reasons to Believe, "Functional Benefit," and "Emotional Benefit."

Each promise is described with a one-liner. For example, under "Functional Benefit," they have mentioned providing entertainment and competition to the customers.

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#6 Who We Are? & What We Are Not?

This slide comes out of the blues with Peloton's pitch deck, but it leaves a profound impact in the audience's minds.

Coming to "We Are Not," they round up key features that establish their brand's unique identity, such as "Not A Fad, "Aggressive," "A Fitness Brand," "Snobby," and more. Under 'Who We Are," they put forth their core values, which include "Motivating," "Modern," "Authentic," "Enthusiastic," "Community," and more.

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#7 Peloton Emotional Benefits

This slide in the Peloton funding deck highlights all the emotional benefits offered by the brand to its customers. These encapsulate committed, afterglow moments, community, and creative waves.

The slide explains how well the brand connects with its target audience emotionally which eventually lays the groundwork for long-term B2C relationships.

The slide has four emotional points, and each one is outlined with one or two lines to give a fair idea.

And, the picture of fitness enthusiasts sweating it out sets the right mood to head onto the next slide.

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#8 Annual Revenues Growth

Now we are at the business end. To gain funds, you need to come up with numbers that suggest your brand is successful in the real world.

And, this is what Peloton aims to do with this annual revenues growth slide.

This slide has a bar graph that depicts an upward trend in revenue numbers since 2015.

Since nobody wants prospective investors to do all the calculations in their mind during a funding presentation, Peloton on the right-hand side has a "Key Insights" section that highlights the critical things deduced from the graph, such as the revenue has increased from 180 million in 2017 to 1.8 billion.

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#9 Customer Testimonials Supporting Peloton's Claims

Testimonials are an integral component of a pitch deck presentation.

The client testimonials seem genuine and credible with the professional picture of each client. This is what Peloton has done in this slide.

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Original Pitch Deck Presentation Templates of Top Brands

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