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Are you looking to build a powerful pitch deck for fundraising? Want to know how Apple drives funds? We have covered all, but before, let us know how it started for Apple.
On the 2nd of August, 2018, Apple created history by becoming the first publicly-traded company to reach the $1 trillion mark in the United States of America.
Later in 2020, they again broke the record by attaining the feat of 2 trillion dollars market capitalization.
The Story of Steve Jobs & Apple
The history of Apple's origin will take us back to the 1970s. The journey of our startup tech, Apple, is a fairy-tale of one garage, three friends, and absolute dedication to succeed.
The two Steve's, Jobs and Wozniak, are the brains behind Apple.
But, there would have been no i Pods, iPhones or Mac, if Jobs hadn't convinced his friend Wayne to invest in 10% of the company's stocks.
Three friends launched the first personal computer named Apple 1 in 1976, sold at a whopping price of $666.66.
A few weeks later, Wayne left the company.
A year after, Apple II was launched with ground-breaking features such as spreadsheets and calculating software; it also introduced color graphics that revolutionized the computer industry.
By 1978, they had a real office with a team of intelligent programmers.
From 1977 to 1980, their sales numbers grew at a rapid annual rate of %533.
After 1980, things weren't easy because of the mushrooming of competitors in the market, such as IBM and Microsoft.
Therefore, Apple came with its computer upgrade Apple III to stand out.
However, they lost the battle to IBM computer because of its primary design flaw.
On 12th December 1980, they went public, selling their stocks at $22 per share.
In 1984, the Lisa operating system was swapped with Macintosh, delivering a user-friendly experience.
In 1983 Jobs hired John Sculley as the company's CEO. He was brought from PEPSI (he was the youngest CEO) with this famous quote- "Do you want to sell sugared water for the rest of your life? Or do you want to come with me and change the world?"
However, differences between Jobs and Sculley became a rift, and the company's board of members took the side of Sculley to send Jobs packing.
What's the Master Financial Plan of Apple?
This scripted the tremendous decline of the company as the stocks of Apple were at 12-years lowest. And the entry of Jobs as an interim CEO in 1997.
From there on, Jobs made some bold decisions, such as partnering with Microsoft to create a new version of Macintosh and starting an online Apple store. The Apple iTunes music store was introduced in 2003. Between 2003-2006, the stocks of Apple increased ten times.
Now, arrived at the acne Apple's biggest gamble, which paid off, the iPhones in 2007. Their range of iPhones was selling like hot cakes across the globe. The shares of Apple hit a staggering $300 in October 2010.
A year after Job resigned as CEO due to health concerns, Tim Cook replaced him. On 5th October 2011, Steve Jobs was passed — the end of an incredible era.
Apple’s Funding at a Glance (Apple Pitch Deck Included)
To date, Apple has raised $6.2 billion from SIX fundraising rounds, with the latest being on Sep 6, 2017, from a Post-IPO Debt round.
SIX central investors fund Apple, and Berkshire Hathaway & Microsoft are two notable names in that list. We talk about Apple's original pitch deck in the upcoming segment, essential slides included.
12 Top Slides Included in Apple’s Investor Funding Pitch Deck
Apple has done a terrific job pitching its idea to angel investors. They have prepared a compelling pitch deck that narrates the brand story, describing the management & team, sustainability indices, objectives and problems to be solved, competitive analysis, etc.
Let's dive right into the relevant slides in Apple's investor deck to increase the success chances of raising necessary funds from prospective investors.
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Slide 1: A Well-Illustrated Slide About Apple as a Multinational Technology Firm
Show how you can change the thought and philosophy for a particular product or service in the market. Grab the attention of investors by showcasing your upcoming plans using vision, mission, and goal statements, just like Apple.
Tell the purpose of your technology firm, and this is what Apple has demonstrated though this slide.
Don't forget to state what you will offer to the public with a quick brief on who you are and how you decided to corporate this plan into your business.
Try to give a brief of your story to investors from this point of the presentation.
Download this 100% editable slide from Apple Pitch Deck Presentation
Slide 2: A Stately Covered Slide for Various Problems Limiting User Experience
“It’s So Much Easier to Suggest Solutions When You Don’t Know Too Much About the Issues,” said Malcolm Forbes.
Describe the real problem the public is facing.
Showcase and include this impactful slide in your pitch deck as it will elevate the interest of the investors in your business.
See how Apple has clearly stated their product’s problems in brief. Try to demonstrate the same situation as yours with our editable slides of the pitch deck.
Also, remember to use a creative image reflecting the problem and emphasizing the impact.
Download This 100% Editable Apple Pitch Deck Presentation
Slide 3: An Impressive Slide That Showcases the Solutions Provided by Apple
Apple has pictorially demonstrated the answers they are going to offer the general public.
The solutions slide in the pitch deck must be well-aligned to the exact problems and provide something that the target audience cares about.
“Business Must Be the Solution, Not the Problem” – said Dennis Weaver.
Put forth the solutions just like mentioned in this pitch deck for Apple. Mention the need for the solution section-wise. Use images to elaborate.
Try to avoid distractions by using too many graphics and infographics. Clearly state what you have to offer the customers.
Potential investors fund your business only when there is something definite and unique in your solutions.
Edit this slide of the Apple pitch deck and augment your growth with winsome tactics.
Download This 100% Editable Apple Pitch Deck Presentation
Slide 4: A Professionally Designed Slide That Determines the Potential Market Size for Your Company
Highlight the insights of the market size present across the globe. Apple has much market share in Asian and European countries.
Geographical representation of the market size for your company not only indicates crucial points in the pitch deck but is also pivotal for getting funded from genuine investors.
Like Apple conducted and is continuously working on surveys that can cater details for the potential market size it can gather in its cluster.
Every new start-up or business looking for augmented capital while raising funds must give due importance to the research of potential market share of themselves.
Try to give reasons to people to choose you over others through world maps or international market competitive analysis.
Download This 100% Editable Apple Pitch Deck Presentation
Slide 5: An Engaging Slide to Cover the Prospective Target Market for Your Brand
Investors are interested in your pitch deck because they are looking for fertile financial products like your business to invest their money in and generate valuable profits from them.
“There Is Only One Winning Strategy. It Is to Carefully Define the Target Market and Direct a Superior Offering to That Target Market” – Philip Kotler.
This slide in the pitch deck exhibits the potential target market of Apple with detailed customer demographics based on many selects.
Intense research on the customer base attracts angel investors’ attention to your business. This assures them of returns on their investments, long-term picture of your goals, all at the same time.
Never underestimate the investor’s knowledge about the demand and requirements of the market.
Your wrongly presented information or stats can affect the decision to fund a lot.
Download This 100% Editable Apple Pitch Deck Presentation
Slide 6: An Effectively Designed Slide That Will Determine the Profitable Business Model for Your Company
Apple is an entirely customer-centric brand & their business model emphasize two elements:
“Every innovation should come from the customer.
Innovation should be as such it is not able to be replicated in 2 years.”
Customize this slide and establish a brand identity for your business.
The model will clarify investors about your idea and all the activities undertaken to achieve that position. Describe how your profitable model can align with brand strategy to give productive and effective results.
Make the slide eye-catching.
Try using high-quality images complimenting the business model.
Download This 100% Editable Apple Pitch Deck Presentation
Slide 7: Potential Slide to Showcase Various Products Offered by Your Brand
Undermentioned is the slide through which Apple made aware about their products to angel investors with a briefing on each of those products’ features, specs, prices, etc.
Why have you called investors to your place? Why must they invest in your business? What new are you offering that is not there in the market?
This slide is the answer to all of such questions.
Segment your products based on different categories.
Offer your products in the most creative form, using images and infographics.
Conserve your investors towards your offering and assure them to gain a competitive advantage over others.
Download This 100% Editable Apple Pitch Deck Presentation
Slide 8: Persuasive Market Traction Slide That Displays Competitive Landscape Addressing Your Brand’s Competitors
To work as a clear winner in the eyes of angel investors, showcase your competitive advantage analysis like Apple has done.
“If all you are trying to do is essentially the same thing as your rivals, then it’s unlikely that you will be very successful – Michael E. Porter.”
Exhibit every bit of information that others offer in the same product line and how you are better.
Even guarantee investors that your competition factors stand-alone and single out in the market after conducting in-depth research.
Assured investors like Apple have done that they can beat the competition in the technology sector like a river flowing down from the mountain.
Edit this slide for your funding pitch deck & get goal-driven solutions for brand expansion.
Download This 100% Editable Apple Pitch Deck Presentation
Slide 9: An Engaging Slide to Address Sales & Distribution Channels for Customer Reach
Investors want to trace your sales and distribution reach strategy after listening about what products and solutions you offer to customers.
Apple’s pitch deck embraces such a slide that exhibits details for sources of sales and distribution of the products to the customer.
It has presented each channel with its name and picture to clear investors about the business model.
Convey the complete information to investors that assures them of your integrity, transparency, commitment, and perseverance for getting funds.
Download this well-researched and impactful pitch deck and seal the business deals with genuine investors.
Reach new milestones with guidance from our research teams and access to the Apple pitch deck.
Download This 100% Editable Apple Pitch Deck Presentation
Slide 10: An Amazing USP Slide Carrying Details About Key Members Involved in Brand’s Management Team
The slide in the pitch deck citing the details of the team members responsible for the project is the perfect attention-grabber for investors.
‘Great things in business are never done by one person. They are done by a team of people. – Steve Jobs’
The team slide of the Apple pitch deck exhibits the introduction, experience, designation, and other vital descriptions of each key team member.
Edit this slide according to your business requirements and team details and fill your funnels with efficient investor’s capital.
Do you know what investors are looking for in this slide of your pitch deck? ‘THE EXPERIENCE OF YOUR TEAM MEMBERS!’
Download This 100% Editable Apple Pitch Deck Presentation
Slide 11: A Traction Slide That Determines Your Company’s Progress
As we discussed earlier, fundraising is not a one-time affair. Instead, it is a long game for any business to survive in the market for long.
Apple’s pitch deck includes this slide to present investors with the progress of Apple’s past products across the globe.
It even mentions the achievements of showcasing Apple’s success over the years.
Similarly, you can use this slide to address investors about your accomplishments in the past.
Customize the slide based on requirements and drive potential angel investors for your business in 2021.
Download This 100% Editable Apple Pitch Deck Presentation
Slide 12: Showcase your Key Statistics associated with Brand through this Impactful Slide
Here is the last chance to grab the maximum attention of investors for raising funds with the key statics.
Use numbers, ratios, percentages, and other info-graphic tools to showcase data like Apple has done. Include every component of your business in this slide, whether it is, no. of employees, year of establishment, etc.
‘People who know what they are talking about don’t need PowerPoint” – Steve Jobs.
Raising funds is no more a challenging task for Apple because they have proved themselves in the market for their innovation.
Discover the art of elevating ROI by grabbing this pitch deck and customizing it based on personal needs.
Unlock your potential in front of investors and skyrocket your business in no time.
Download This 100% Editable Apple Pitch Deck Presentation
Let’s Put the Lid On
Come with your ideas and problems to us. Our team will prepare a compelling pitch deck for you and guide you on how to customize the same in the future.
I hope you got the idea of how to get into the footsteps of the Apple pitch deck.
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