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“Home sweet home.”
“Where trust and integrity meet in real estate.”
“Selling more than just houses, we’re selling dreams.”
“Building a legacy, one property at a time.”
You must have heard, read, or even mumbled these cheesy slogans and sayings. These are quite common in the world of real estate. These slogans are so powerful that once you come across one, it gets stuck in your head forever; which is the main purpose behind their creation.
To achieve such an effect, communication is the key. Whether it is your relationships or the world of real estate, communication plays a vital role. Slogans are a way of communication that helps an estate business grab the attention of its viewers and readers. When these sources of communication reach a critical mass of potential buyers, the business actually does get enough purchasers.
However, slogans are not the sole method of communication that real estate companies use. There are varied forms of communication that a business can use for promotion. The variety, if fact, spells more confusion than help for most businesses in the field.
Each channel of communication comes with a price. Hence, a business may be unwilling to put its foot in all channels, thus creating confusion.
The simple solution to this problem of confusion is effective planning. SlideTeam’s 100% customizable real estate communication plan templates can help you with effective planning. These templates will allow you to enlist, compare, and describe multiple communication channels to help your business choose the right set. The templates are content-ready and hence, do not require much playing around to get the required results. Take a look at some of the templates provided below.
To make communication planning easy for real estate and every other type of business, we have curated a list of some viable communication plan templates here that can meet your requirements with ease.
Template 1: Communication Plan for Real Estate Development PPT Bundles
These slides allow you to plan the smallest of communication requirements with ease. Using the slides, you can set up the process of choosing a communication channel, decide property marketing communication tactics to use, evaluate the effectiveness of a communication plan, build the required plan, and so much more. All these slides will help you plan the communication channels effectively with the least costs and most returns.
Template 2: Effective Communication Plan for Real Estate Development
This slide helps in devising a strong communication base for the real estate development project. The template is divided into four phases. The first stage named Define, helps the business in defining the real estate outreach plan expectations and the target audience. The second stage named Develop, requires you to develop a stable plan that meets previously stated requirements. The third and fourth stages are to Select the most appropriate plan and Implement the same before judging its success.
Template 3: Budget Communication Plan for Real Estate Development
Every business wishes to adhere to a specific budget for any project. To make this task easy in your real estate business, you can opt for this template. This is a derivative template that allows you to enlist the types of expenses incurred in the business (like land procurement, construction works, designing, marketing, and otherwise.), some details of the expenses, the amount spent, realtor-client communication dynamics, the allocated budget for the task, and the surplus or deficit appearing thereon.
Template 4: 3 Phases of Real Estate Development Communication Plan
When your real estate project is planned, you can’t just sit around waiting for people to know about it. You need to step up and amplify the word that your project is known for quick sales. This template allows you to plan the communication structure before, during, and after the construction of the project. During the pre-development period, you can reach out to potential buyers and promote using ads. During the construction phase, you can take up other modes within the real estate promotion plan. And lastly, post-development, you can invite the audience and celebrities to the grand opening for site promotion.
Template 5: Communication Plan for Internal Risk Management in Real Estate Development
A real estate business is vulnerable to both internal and external risks. This template can help your organization mitigate the internal risks related to the business via property risk communication. To do the same, you use this template to showcase the set goals to reduce the risk. Delineate potential risks, goals to tackle them, modes of communication, target audience, and the person(s) responsible for the task.
Template 6: Communication Plan for Real Estate Development with Timeline
Keeping a timeline for communication is important as it ensures that the targets set during the planning are met, and shortcomings corrected. The template allows you to showcase this timeline using phases of a real estate development project. Hence, the phases include the activities and tenure of land acquisition, pre-development, construction, post-development, and post-sales. You can add pointers within each phase to describe the activities involved.
Template 7: Real Estate Marketing Communication Plan
There are tons of marketing channels available to promote the real estate business. If not planned well, these communication channels can bring inadequate benefits. This real estate communication plan template lists all communications and their respective strategies to be followed. You can also add the medium, duration, personnel responsible, total cost, and other attributes of communication as required by the business.
Template 8: Strategic Communication Plan For Real Estate Agents
This tabular PPT Template allows you to list types of communication channels your business wishes to use including business flyers, seller flyers, and other advertisements. You can showcase the ad demographics and frequency. Additionally, you can also show your target audience and the start/end dates of the communication campaign.
Template 9: Communication Strategy for Residential Real Estate Project
This slide is an act-impact-based document. The communication plan allows you to ascertain the potential impact of the communication decisions that businesses take. Here, you can enlist all communication channels for marketing and PR, Brand Image Enhancement, Real Estate Branding Strategy, Hosted Events, Media Marketing, and Connections. Thereon, you can showcase impact of these channels to judge the level of driven benefits.
Template 10: Communication Plan for Effective Real Estate Risk Management
This PPT Template focuses on minimizing the risks for a business. In the tabular template, you can find potential measures that can be taken to reduce risks along with their descriptions. Thereon, you can add the frequency of such measures and the mode of conduct. Lastly, you can add the details of the audience concerned, and the owners of respective measures.
To help businesses with effective communication, we are adding strategic communication templates right here for you to check out.
WORK TO CREATE THE BEST FIRST-IMPRESSION
A real estate business’s promotion and success are highly dependent on communication. Communication goes a long way in the marketing and promotion of your business. It is one of the most trusted and reliable ways to reach potential buyers. The templates depicted above are fairly easy to comprehend and hence, quite beneficial for both the audience and personnel. These templates will also define and establish a strong buyer-seller communication route.
PS Effective communication generates more leads. This gives birth to requirements for effective lead generation management. Use the lead generation templates provided here for top-class lead generation management.
